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Tealium Customer Data Hub

Tealium Customer Data Hub

Overview

What is Tealium Customer Data Hub?

The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives…

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Recent Reviews
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How Tealium Customer Data Hub Differs From Its Competitors

Customer Data Management

We're still too early in but we collect first party data from Snowflake and send this to our customer engagement platform. The CAPI impact is looking positive but we need to measure over time. Our goal is to be able to show incremental lift (revenue) in our customer engagement and paid channel …
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Customer Data Management

"Flexible" is a great word for Tealium Customer Data Hub and how we use it! We are using it for data collection, cookie consent integration, AND marketing, all in the same place and within the same team. It is hard to imagine doing all these things without Tealium Customer Data Hub - currently, we …
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Customer Data Management

With the shift to 3P cookie deprecation, 1PD is going to be the universal requirement for brands to manage. If marketers and business owners want to be able to communicate over time and on external platforms, they are going to need to build relationships, in the same way we converse face to face, …
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Customer Data Management

For the clients that use Tealium, it's the first layer of collection. So to use Tealium the proper way, it's about Tealium being the first layer of collection. If it's digital data or offline data doesn't matter because Tealium has the capability of collecting storage and organize all that data. …
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Customer Data Management

We have been able to leverage first party, #DATA across our site when using Tealium Customer Data Hub to not only understand the behaviors of our users when it comes to their engagement with our website. But also, we have been able to start ingesting and shopping data from in-store behaviors that …
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Customer Data Management

We can collect a lot more data than we were previously able to with Tealium Customer Data Hub. I want to specifically speak to addressing third party cookies because we've had this ongoing conversation at our company about what we are going to do when it is gone. Tealium Customer Data Hub has …
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Customer Data Management

Tealium Customer Data Hub allows us to collect first party customer data and activate it for use cases such as activation, product adoption, ticket deflection, and e-commerce.
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Customer Data Management

The potential impact is huge. Our current impact is very immature for two years after deployment. One reason is the lack of IQ. We are not routing lots of data to Tealium Customer Data Hub because of the work involved. If we were on IQ, the data would be flowing naturally.
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Customer Data Management

Tealium Customer Data Hub has enabled the first ever onsite personalization use case to enhance the customer experience that instantly provided a lift in high value actions taken by consumers of our content.
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Customer Data Management

We were using GTM and GA4, but new governing regulations in healthcare prompted us to find an alternative that would also work with our many customers' GA4 replacement products -the connectors were a key selling point.
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Customer Data Management

Tealium Customer Data Hub is a key part of our first-party data strategy, and we've done a lot of recent work to optimize it with relevant customer data we're using to drive better customer experiences.
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Customer Data Management

We use this for mapping data from various tags to map data from the website to Adobe analytics. You need to provide more technical documentation. And good support, and better training staff. In my opinion, the recent training I attended was a joke. The instructor was not able to provide a proper …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 8 features
  • Rules-driven tag execution (12)
    9.0
    90%
  • Tag library (12)
    9.0
    90%
  • Tag variable mapping (12)
    8.0
    80%
  • Ease of writing custom tags (12)
    8.0
    80%

Reviewer Pros & Cons

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Verified User
Director in Marketing
Information Technology & Services Company, 1001-5000 employees
Verified User
Technician in Product Management
Airlines/Aviation Company, 10,001+ employees

Video Reviews

1 video

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Tealium Customer Data Hub Review
09:04
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Pricing

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Tealium Customer Data Hub

Tealium Customer Data Hub

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Unavailable

What is Tealium Customer Data Hub?

The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives usage of data…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Tealium EventStream API Hub - Quick Overview and Demo

YouTube

Tealium iQ Tag Management - Quick Overview and Demo

YouTube

Get a high level overview of Tealium AudienceStream CDP in this quick 2-minute demo.

YouTube
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Features

Tag Management

Features related to tag management

8.2
Avg 8.5
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Product Details

What is Tealium Customer Data Hub?

The Customer Data Hub (CDH) connects data so that users can connect with customers. It aims to transform data fragmentation across CX technologies into a foundation by constructing rich, cross-channel customer profiles in real time that help to understand and engage customers intelligently. The CDH handles customer data securely, honors customer privacy, and enables the collection, unification, and understanding of the most valuable resource, and, with over 1300 client-side and server-side integrations, to act with speed and clarity.

Tealium Customer Data Hub Features

  • Supported: Data Collection - Ingest data from online and offline sources including web, mobile, IoT, point-of-sale, and call center
  • Supported: Audience Creation and Management - User segmentation and profile stitching for a complete customer view
  • Supported: Integrations Marketplace - Over 1300 turn-key integrations with key adtech, martech and big data providers
  • Supported: Privacy and Security - Privacy-centric data layer compliant with HIPAA, GDPR, ISO2701 and other standards
  • Supported: Tag Management - No-code tag management tools for client-side data collection
  • Supported: Predictive Analytics - Anticipate customer behavior with machine learning-driven insights and automate corresponding actions
  • Supported: DataAccess -Store and analyze Tealium data at rest for additional insights, to monitor operations, or audit data practices
  • Supported: Reporting & Dashboards - Visualize any data for insights. Share reports with stakeholders to support data-driven decision making

Tealium Customer Data Hub Screenshots

Screenshot of Data Supply ChainScreenshot of Data LayerScreenshot of Connector MarketplaceScreenshot of Live Event TrackingScreenshot of AudienceStream Dashboard

Tealium Customer Data Hub Videos

What is the Tealium Customer Data Hub?
Tealium and special guest, TEI Senior Consultant at Forrester, outline the main benefits of Tealium along with the quantifiable (and unquantifiable) value customers have obtained.
How leading travel organisation, Golfbreaks, enabled a 360 view of their customers with real-time call centre insights by leveraging technology and data to provide smarter, simpler, and safer customer experiences.

Tealium Customer Data Hub Competitors

Tealium Customer Data Hub Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Tealium Customer Data Hub Downloadables

Frequently Asked Questions

The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives usage of data for customer engagement and analysis.

Twilio Segment are common alternatives for Tealium Customer Data Hub.

Reviewers rate Library of JavaScript extensions highest, with a score of 9.9.

The most common users of Tealium Customer Data Hub are from Enterprises (1,001+ employees).

Tealium Customer Data Hub Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)5%
Mid-Size Companies (51-500 employees)25%
Enterprises (more than 500 employees)70%
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Comparisons

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Reviews and Ratings

(238)

Attribute Ratings

Reviews

(1-25 of 126)
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July 02, 2024

Customize your implementation with Tealium Customer Data Hub

Verified User
Technician in Product Management
Airlines/Aviation Company, 10,001+ employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Tealium Customer Data Hub is great for situations where you want to collect data from a front end data layer and then route it to multiple data tools, or if you need the ability to transform the values collected before sending. There is a tremendous amount of customizability. It has also been good for tag management of marketing/advertising tags/pixels, but could use a little improvement with regards to putting many tags on the same page. If your situation requires a lot of complexity to the marketing tags, it is still very possible to do with Tealium Customer Data Hub, but could be less complicated. Luckily, Tealium Customer Data Hub's support crew is excellent and really will partner with us and help us succeed.
July 02, 2024

Leading Enterprise 1PD Orchestration Platform

Verified User
Vice-President in Professional Services
Marketing & Advertising Company, 1001-5000 employees
Score 10 out of 10
Vetted Review
ResellerIncentivized
Likelihood to Recommend
Tealium Customer Data Hub serves as a core bridge between Enterprise data ecosystems and customer real time engagement platforms, as such we structure solutions to collect, distribute, integrate and enrich customer profiles across MarTech and AdTech solutions.
June 14, 2024

Tealium Review

MN
Marcelo Nogueira
Business Development Manager LATAM
Aunica (Marketing & Advertising, 51-200 employees)
Score 10 out of 10
Vetted Review
ResellerIncentivized
Likelihood to Recommend
For more suited, I'll say highly regulated industry around data like healthcare, insurance, finance, where Tealium can be very helpful and for clients that don't have much different channels where they interact with their clients. So companies that only sell on internet and are a small company, I can see Tealium being the best usage for these clients, for these companies.
June 13, 2024

Center of our Marketing Tech

Taylor Hill | TrustRadius Reviewer
Taylor Hill
Sr Analytic Strategist
Zion & Zion (Marketing & Advertising, 11-50 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Definitely in highly regulatory verticals. Tealium Customer Data Hub has the edge compared to its competitors when it comes to working in those spaces. I would also recommend it for marketing teams who have some IT support, but not a huge tech team that is able to support them in some sort of custom integrations. But are looking to quickly stand up a tool and start seeing returns quickly.
June 12, 2024

Fantastic suite of of products!

Verified User
Engineer in Marketing
Consumer Goods Company, 5001-10,000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Tealium Customer Data Hub would be great for customers who want all their solutions in one place. We're already collecting the data in Tealium Customer Data Hub so we might as well be able to activate on it too! In terms of less appropriate, I'd say that the Tealium Customer Data Hub isn't as well suited for its integrations with other saas platforms. Deckers want to be able to use Tealium Customer Data Hub, but we have so many other tools in our suite that integrations between the other platforms is PIVOTAL to be able to activate the data across other channels.
June 12, 2024

Tealium Customer Data Hub has been a great partner

Verified User
Manager in Information Technology
Pharmaceuticals Company, 10,001+ employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
The key here is real-time. Ensuring the use cases, web event capture and activation is built for the moment that matters. I see longer term data storage and internal analytics may have Tealium Customer Data Hub as an input but not as the primary tool.
June 12, 2024

Tealium Customer Data Hub Helps with Real Time Customer Activation

JA
Jane Allen
Marketing Automation Manager
Equine Network (Consumer Services, 51-200 employees)
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Make sure you have a large enough IT or data team to properly implement Tealium Customer Data Hub, or hire an implementation agency. Otherwise it could take months to see data and you may not be getting all of the value that Tealium Customer Data Hub could provide.
June 12, 2024

Great Customer Data Platform for Live Data and Audience Routing

Verified User
Manager in Research & Development
Education Management Company, 1001-5000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Tealium Customer Data Hub is well suited in passing live information and routing that information to audiences. It works really well to pick up information from web pages and to distill that into audiences.
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