Overview
What is Tealium Customer Data Hub?
The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives…
Customize your implementation with Tealium Customer Data Hub
Leading Enterprise 1PD Orchestration Platform
Tealium Review
Center of our Marketing Tech
Fantastic suite of of products!
Tealium Customer Data Hub Review
Tealium Customer Data Hub Review
Tealium Customer Data Hub has been a great partner
Tealium Customer Data Hub is great and getting better!
Still a Believer
Tealium Customer Data Hub Helps with Real Time Customer Activation
Best system out of the 3 we tried/used
Tealium Customer Data Hub is helping us become compliant!
Tealium Customer Data Hub User Review
How Tealium Customer Data Hub Differs From Its Competitors
Customer Data Management
Customer Data Management
Customer Data Management
Customer Data Management
Customer Data Management
Customer Data Management
Customer Data Management
Customer Data Management
Customer Data Management
Customer Data Management
Customer Data Management
Customer Data Management
Customer Data Management
Customer Data Management
Customer Data Management
Customer Data Management
Customer Data Management
Customer Data Management
Customer Data Management
Customer Data Management
Customer Data Management
Customer Data Management
Customer Data Management
Customer Data Management
Customer Data Management
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Rules-driven tag execution (12)9.090%
- Tag library (12)9.090%
- Tag variable mapping (12)8.080%
- Ease of writing custom tags (12)8.080%
Reviewer Pros & Cons
Video Reviews
1 video
Pricing
What is Tealium Customer Data Hub?
The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives usage of data…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Demos
Tealium EventStream API Hub - Quick Overview and Demo
Tealium iQ Tag Management - Quick Overview and Demo
Get a high level overview of Tealium AudienceStream CDP in this quick 2-minute demo.
Features
Tag Management
Features related to tag management
- 9Tag library(12) Ratings
The software natively supports a variety of vendors, including the most important or common ones such as Google and Adobe.
- 8Tag variable mapping(12) Ratings
The software allows users to manipulate data and map it to known variables in the tag without custom development.
- 8Ease of writing custom tags(12) Ratings
The software allows users to create and implement custom tags when a certain tag is not among the available templates.
- 9Rules-driven tag execution(12) Ratings
The software allows for flexible tag firing based on multi-part load rules, as well as tag sequencing and dependencies.
- 4.4Tag performance monitoring(11) Ratings
The software tracks things like tag load time, blocking tags, uptime / response time, and tag killing, and sends alerts.
- 8.9Page load times(11) Ratings
The tag management software has helped improve page load speeds.
- 8Mobile app tagging(5) Ratings
The software can manage tags for mobile apps as well as websites.
- 9.9Library of JavaScript extensions(11) Ratings
The software offers a library of pre-built JavaScript functions for use with tags and load rules for data manipulation, UI functionality or data collection.
Product Details
- About
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Tealium Customer Data Hub?
Tealium Customer Data Hub Features
- Supported: Data Collection - Ingest data from online and offline sources including web, mobile, IoT, point-of-sale, and call center
- Supported: Audience Creation and Management - User segmentation and profile stitching for a complete customer view
- Supported: Integrations Marketplace - Over 1300 turn-key integrations with key adtech, martech and big data providers
- Supported: Privacy and Security - Privacy-centric data layer compliant with HIPAA, GDPR, ISO2701 and other standards
- Supported: Tag Management - No-code tag management tools for client-side data collection
- Supported: Predictive Analytics - Anticipate customer behavior with machine learning-driven insights and automate corresponding actions
- Supported: DataAccess -Store and analyze Tealium data at rest for additional insights, to monitor operations, or audit data practices
- Supported: Reporting & Dashboards - Visualize any data for insights. Share reports with stakeholders to support data-driven decision making
Tealium Customer Data Hub Screenshots
Tealium Customer Data Hub Videos
Tealium Customer Data Hub Competitors
- Twilio Segment
- Salesforce CDP
- Adobe CDP
Tealium Customer Data Hub Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Tealium Customer Data Hub Downloadables
Frequently Asked Questions
Tealium Customer Data Hub Customer Size Distribution
Consumers | 0% |
---|---|
Small Businesses (1-50 employees) | 5% |
Mid-Size Companies (51-500 employees) | 25% |
Enterprises (more than 500 employees) | 70% |
Comparisons
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Reviews and Ratings
(238)Attribute Ratings
- 10Likelihood to Renew15 ratings
- 9.3Availability2 ratings
- 9.3Performance4 ratings
- 9.4Usability12 ratings
- 8.9Support Rating79 ratings
- 8Online Training1 rating
- 10Implementation Rating2 ratings
- 10Configurability1 rating
- 9.3Product Scalability2 ratings
- 10Ease of integration1 rating
- 10Vendor pre-sale1 rating
- 10Vendor post-sale1 rating
- 10Professional Services1 rating
- 8Contract Terms and Pricing Model1 rating
Reviews
(1-25 of 126)Tealium Customer Data Hub enterprise use
- Connectors (CAPI)
- Source/Target mapping
- Audience building
- Performance
- The UI
- Ability to backfill data
Pulling in data from multiple sources and unifying this
Audience building
Third party connectors
Less so:
Reporting and analytics
Having to watch your event volumes which is costly
- Customization of your implementation
- Transforming data values before sending to data tools
- Tag marketplace for marketing tags
- Version control for groups with multiple people working in the same profile at the same time
- Version control please
- Seriously.... version control
Leading Enterprise 1PD Orchestration Platform
- Orchestrates Data
- Activates endpoints
- Manages customer profiles
- Data privacy and compliance management
- Auditing
- Simple solution onboarding package
Tealium Review
- Activation in real time - it's really good and you can literally see the information being activated in all other technologies that my clients use, like TikTok, Facebook, Google, et cetera. At the time that a client arrives on your website, you have instant data to enrich the profiles and activate on this channel. So this is really good and it's something that Tealium give us the control in order to do that.
- The other thing is that you have the power to choose what data you want to collect and what data you do not want to collect. Tealium is particularly very good on doing that.
- We use a technology from Tealium called DataAccess and it would be nice to have more information around how we can use that to provide value for our customers.
Center of our Marketing Tech
- Advanced segment
- Activating on audiences
- Pre-built API
- User interface and features focused around user experience
- Time based logic
Fantastic suite of of products!
- Easily configure Connectors
- Data Sources come straight from the TiQ which already is in place
- Capturing new data is relatively easy with attributes we can create on the fly
- More connectors
- Tealium Predict could be emphasized more
- More customizable connectors
Tealium Customer Data Hub Review
Tealium Customer Data Hub allows us to record real time events to trigger customer journeys and record conversion events for those campaigns.
- Training
- Resources
- Easy to learn
- Ability to relate users to locations on the same profile
Tealium Customer Data Hub Review
- Enabling real time data ingestion
- Stitching profiles
- Handling large volume of data quickly
- More OOB connectors
- Easier replication of journeys
- Configuration fast paths
Tealium Customer Data Hub has been a great partner
- Trust and security built in through attributes
- Internally built and supported integrations increases efficiency
- Ease and speed of deploying use cases in prod
- Continue to evolve integrations, especially with MDM and Consent Management Platforms
- Continue to evolve Adobe and Salesforce integrations
- Bring Moments API GA
- Visitor Stitching
- Data tracking via Trace and Live Event Viewer, Visitor Lookup
- I wish I could trace my activity in the live event viewer better
- I wish I had better toolset for promotions
- I wish i had a Visitor lookup API
- Sometimes the trace feature can be unreliable
Still a Believer
- ID stitching
- Extensible profiling
- Data routing
- Training and support docs assume we have the full stack. We do not have IQ and have to reverse-engineer some of the documentation for Adobe Launch.
- Wish the Databricks connector was ready 3 years ago! We are struggling to connect into our data lake.
- The connector to Adobe Experience Platform does not have helpful errors. We are not sure what is wrong and need both Tealium Customer Data Hub and Adobe expertise to solve the issue.
- Badging users
- Real time audience streaming
- Merging duplicate profiles
- Sending data without a check that the endpoint is necessary
- We did want more visualizations but new features have provided that
- Should be a way to easily modify users attributes in a simple segment/batch
Best system out of the 3 we tried/used
- A large number of existing vendor templates to make it easy to roll out new tags quickly
- A robust data layer
- Excellent user interface
- Great customer support and large community
- While the UI is great, it can be a little overwhelming. I am not sure there is much that can be improved. I think it just requires some good training.
- Tealium Customer Data Hub helps us with compliance
Tealium Customer Data Hub User Review
- Intuitive interfaces
- Good developer tools
- AudienceStream badges
Big things ahead for Tealium Customer Data Hub
- Identity Resolution
- Real time data managements
- Data activations
- Combining Client & Server Side data
- Data governance/observability
- Enabling Product managers
- Showing their value as a customer data infrastructure
Tealium Customer Data Hub review
- Relatively easy to implement
- Great connector functionality
- Great support team
- Create Dev and QA environments within AS
great experience so far
- Customer support
- Roadmap of implementation
- Follow up
- Documentation could be better
- Platform flexibility
- Many OOTB connectors
- HIPAA compliant
- Non-secured API end point
- Cannot use historical event data to assign a new badge or audience
- No concurrency
Scenario 2 - Not so great for activation on historical data
Tealium Customer Data Hub for MarTech
- Stitching the profiles
- Customer 360
- Integrate with other systems
- Open ended integrations
- Data transfers
- Encryptions
Tealium Customer Data Hub review
- Lots of no/low code features
- Product agnostic
- Helpful debugging features (e.g., web companion, console debug log)
- Collaborative environment; allow users to work in the same profile simultaneously
- Allow QA/dev environment testing without having to rebuild/rebuild
We Love Tealium Customer Data Hub
- Great for segmentation
- Ease of use for setting up CAPI's with event stream
- It would be great if there was a way to filter out robotic traffic
Tealium Customer Data Hub Review From Marketing
- Real-time speed
- Reliability
- Trust
- Easier to use UI
- Managing audiences
- Real time data
- Data integration & connectors
- The process of creating variables and managing those variables. Also it feels like a variable has to be created in multiple places before it can be used.
- Exporting data out of the CDP.
Tealium Customer Data Hub review
- Mapping the right data
- Able to provide HIPAA
- Able to collect data from different sources
- More Data types
- More user friendly
- Proper and easy find documenation