Big things ahead for Tealium Customer Data Hub
June 12, 2024

Big things ahead for Tealium Customer Data Hub

Robbie Wallace | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Data Transformation and Enrichment
  • Data Activation
  • Data Integration
  • Data Collection
  • Data Standardization

Overall Satisfaction with Tealium Customer Data Hub

We are a partner to Tealium, supporting customer data strategy and implementation work.

Pros

  • Identity Resolution
  • Real time data managements
  • Data activations
  • Combining Client & Server Side data

Cons

  • Data governance/observability
  • Enabling Product managers
  • Showing their value as a customer data infrastructure
  • Snowpipe API
  • Data Privacy
  • Tealium iQ
  • Audience Hub
  • Economic Scale of data management
  • Lead Gen for Healthcare Opps
Very responsive to technical questions.
Platform features help support rigorous RFPs and Platform assessment for customers with unique data needs.
It’s a great data management product but meant for technical teams and excluded marketers from ease of instrumentation.

Do you think Tealium Customer Data Hub delivers good value for the price?

Not sure

Are you happy with Tealium Customer Data Hub's feature set?

Yes

Did Tealium Customer Data Hub live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Tealium Customer Data Hub go as expected?

I wasn't involved with the implementation phase

Would you buy Tealium Customer Data Hub again?

Yes

Depending on the scenario but teams needing to bridge product and marketing data should use Tealium IQ + Event stream at a minimum.

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