Tealium Customer Data Hub has been a great partner
June 12, 2024
Tealium Customer Data Hub has been a great partner
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Data Integration
- Data Activation
- Data Collection
- Data Transformation and Enrichment
Overall Satisfaction with Tealium Customer Data Hub
We use Tealium Customer Data Hub to consolidate our real-time data and drive real-time web personalization and activation. Tealium Customer Data Hub is helping us consolidate disparate data sources into a common layer to power our personalized experiences.
Pros
- Trust and security built in through attributes
- Internally built and supported integrations increases efficiency
- Ease and speed of deploying use cases in prod
Cons
- Continue to evolve integrations, especially with MDM and Consent Management Platforms
- Continue to evolve Adobe and Salesforce integrations
- Bring Moments API GA
- Custom built integrations
- Ease of configuration by central marketing/analytics teams
- Simplicity of the UI
- Statistically significant conversion lift in our high value actions through Tealium-driven personalization
Tealium Customer Data Hub is core to our architecture in real-time data capture, first party data strategy and activation opportunities.
Do you think Tealium Customer Data Hub delivers good value for the price?
Yes
Are you happy with Tealium Customer Data Hub's feature set?
Yes
Did Tealium Customer Data Hub live up to sales and marketing promises?
Yes
Did implementation of Tealium Customer Data Hub go as expected?
Yes
Would you buy Tealium Customer Data Hub again?
Yes
Comments
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