Tealium Customer Data Hub enterprise use
Updated July 02, 2024

Tealium Customer Data Hub enterprise use

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Data Standardization
  • Data Transformation and Enrichment
  • Data Integration
  • Data Activation
  • Data Collection

Overall Satisfaction with Tealium Customer Data Hub

We use EventStream to stream in events and pass to our customer engagement platform. The business problem we want to address is hyper personalized messaging used across channels and to implement the customer data platform - AudienceStream to build segments that align to existing and future use cases.

Pros

  • Connectors (CAPI)
  • Source/Target mapping
  • Audience building
  • Performance

Cons

  • The UI
  • Ability to backfill data
  • 3rd party connectors
  • CAPI
  • EventStream
  • This is a TBD and we're not getting the value yet but the hope is to use CAPI to drive ROAS, better optimized data for campaigns
We've had nothing but excellent support from day 1.
We're still too early in but we collect first party data from Snowflake and send this to our customer engagement platform. The CAPI impact is looking positive but we need to measure over time. Our goal is to be able to show incremental lift (revenue) in our customer engagement and paid channel optimization.
SalesForce and Adobe are too monolithic and not flexible enough. Segment is a strong competitor for the Tealium Customer Data Hub and has an excellent UI.

Do you think Tealium Customer Data Hub delivers good value for the price?

Not sure

Are you happy with Tealium Customer Data Hub's feature set?

Yes

Did Tealium Customer Data Hub live up to sales and marketing promises?

Yes

Did implementation of Tealium Customer Data Hub go as expected?

I wasn't involved with the implementation phase

Would you buy Tealium Customer Data Hub again?

Yes

Appropriate:
Pulling in data from multiple sources and unifying this
Audience building
Third party connectors

Less so:
Reporting and analytics
Having to watch your event volumes which is costly

Using Tealium Customer Data Hub

15 - Marketing Technology and data enablement. Essentially there are 4 main users, and around 10 engineers who use the platform. We have it locked down so that the center of excellence manages the governance of the platform, as well as the enablement of the data, configuration of any audiences and activation via connectors.
15 - Again, we have a team that sits between Marketing and Engineeing that owns the platform, configures as much as possible based on requirements from various teams. We also have outside consultants with limited access and access is given to various people in the engineering and data. teams where needed. We try and keep access to a minimum.
  • The ability to create complex audience rules
  • CAPI
  • Streaming in events
  • Pulling in data from various sources
  • Managing 'badges'
  • Complex business rules
  • Driving more personalization
  • Driving deeper segmentation
  • Monitoring data spikes
The product does a great job once you work out its place in your stack. It really depends on how you capture and distribute data and in our case, it's fairly simple but the value is in the business rules, ID resolution and out of the box connectors for things like CAPI. We're quite embedded and at the point where the business cases are more of an issue than the tech.

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