Tealium Customer Data Hub Review From Marketing
June 12, 2024
Tealium Customer Data Hub Review From Marketing
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Data Transformation and Enrichment
- Data Integration
- Data Activation
- Data Collection
Overall Satisfaction with Tealium Customer Data Hub
We use Tealium Customer Data Hub iQ, EventStream and AudienceStream to support our Marketing and eCommerce efforts. We've had good success in building audience profiles and feeding these to our Media and Email channels. EventStream has also been great in getting us more visibility into online conversions. The Tealium team is very innovative as well and great to work with.
Pros
- Real-time speed
- Reliability
- Trust
Cons
- Easier to use UI
- Tag Management
- Customer Data Platform
- Conversion APIs
- Much higher conversion visibility with Conversion APIs
- Good performance with email when using Tealium Customer Data Hub
- Good performance with Media used with AudienceStream audiences
Tealium Customer Data Hub is a key part of our first-party data strategy, and we've done a lot of recent work to optimize it with relevant customer data we're using to drive better customer experiences.
Do you think Tealium Customer Data Hub delivers good value for the price?
Yes
Are you happy with Tealium Customer Data Hub's feature set?
Yes
Did Tealium Customer Data Hub live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Tealium Customer Data Hub go as expected?
Yes
Would you buy Tealium Customer Data Hub again?
Yes
Comments
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