Leading Enterprise 1PD Orchestration Platform
Updated July 02, 2024

Leading Enterprise 1PD Orchestration Platform

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller

Modules Used

  • Data Collection
  • Data Standardization
  • Data Transformation and Enrichment
  • Data Integration
  • Data Activation
  • Data Access
  • Consent Management

Overall Satisfaction with Tealium Customer Data Hub

As a global agency, we utilize Tealium Customer Data Hub to forward our clients digital and MarTech initiatives. It serves as the foundation for major Enterprise work streams and data orchestration solutions.

Pros

  • Orchestrates Data
  • Activates endpoints
  • Manages customer profiles
  • Data privacy and compliance management

Cons

  • Auditing
  • Simple solution onboarding package
  • Data collection
  • Data privacy management
  • Customer profile building
  • Audience creation and activation
  • Client retention
  • Trust in Data
  • Multi vendor platform integration
Tealium Customer Data Hub is so powerful that clients often in-house and then don't have the ability to retain the solution intelligence, so over the long term it gets polluted because "it can" do so many things. We end up having to rebuild legacy implementations because over time it is building up a lot of crud that doesn't get cleaned up.
With the shift to 3P cookie deprecation, 1PD is going to be the universal requirement for brands to manage. If marketers and business owners want to be able to communicate over time and on external platforms, they are going to need to build relationships, in the same way we converse face to face, getting that customer intelligence by interacting with them in a positive way. Tealium Customer Data Hub allows for that ability to communicate effectively bidirectionally over time.
Tealium Customer Data Hub is the clear leader in real-time capabilities, its platform agnostic approach means that it works well with everybody and doesn't require necessary features to be built or still be on the roadmap, or require custom workarounds to function.

Do you think Tealium Customer Data Hub delivers good value for the price?

Yes

Are you happy with Tealium Customer Data Hub's feature set?

Yes

Did Tealium Customer Data Hub live up to sales and marketing promises?

Yes

Did implementation of Tealium Customer Data Hub go as expected?

Yes

Would you buy Tealium Customer Data Hub again?

Yes

Tealium Customer Data Hub serves as a core bridge between Enterprise data ecosystems and customer real time engagement platforms, as such we structure solutions to collect, distribute, integrate and enrich customer profiles across MarTech and AdTech solutions.

Using Tealium Customer Data Hub

20 - Our team is comprised of a full range of technical and marketing representatives including CTO, VP, department leads, architects, media activation specialists, and implementation engineers.
20 - Our staff supports multiple clients on Tealium usage. We have senior staff to provide strategic direction, solutions architects to plan martech and adtech integrations across the ecosystem, media activation specialists to manage the adtech activation side, and implementation engineers to build and manage Tealium solutions.
  • Data Collection
  • Audience Management
  • Identity Resolution
  • Media Activation
  • Standardizing Data
  • Collecting data when standard data layers are not available
  • Managing regulated industries martech ecosystems
  • Being platform agnostic and running multi-vendor tech stacks
  • Enriching the data activation workflows with models and AI
  • Server side media tracking post 3rd party cookie deprication
  • Media attribution
  • Customer journey management
Tealium is the leading platform for data collection and audience creation in real time. The foundational aspect of being tech agnostic allows the design of complex martech and adtech ecosystems and integrations within owned IT solutions.

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