Tealium Customer Data Hub Helps with Real Time Customer Activation
June 12, 2024
Tealium Customer Data Hub Helps with Real Time Customer Activation
Score 7 out of 10
Vetted Review
Verified User
Modules Used
- Data Collection
- Data Activation
- Data Integration
- Data Standardization
- Data Transformation and Enrichment
Overall Satisfaction with Tealium Customer Data Hub
We have seen a lot of value from Tealium Customer Data Hub. Having 40 brands under a single umbrella company, we have been able to unify our customer database and create dynamic audiences that we can then send to various marketing tools. We also love that Tealium Customer Data Hub audiences are actionable in real-time, rather than waiting for a batch process.
Pros
- Badging users
- Real time audience streaming
- Merging duplicate profiles
Cons
- Sending data without a check that the endpoint is necessary
- We did want more visualizations but new features have provided that
- Should be a way to easily modify users attributes in a simple segment/batch
- Audience streaming to Braze
- Audience streaming to Meta
- Real time badging based on site events
- We are able to better utilize Braze because we have real time audiences
- We collect lots of data on all our customers
We are able to message customers that are at the moment of purchase.
Do you think Tealium Customer Data Hub delivers good value for the price?
Not sure
Are you happy with Tealium Customer Data Hub's feature set?
Yes
Did Tealium Customer Data Hub live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Tealium Customer Data Hub go as expected?
I wasn't involved with the implementation phase
Would you buy Tealium Customer Data Hub again?
Yes
Comments
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