Overview
What is Braze?
Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns…
Braze is our one stop shop for ESP use
The perfect marketing tool for the modern marketer!
Brilliant Braze
Easy to use, slick personalisation and omnichannel functionality.
Simple on the surface, more capable as you get deeper
Easy to setup customer lifecycle journeys but without skimping on the features
A capable and powerful tool for the right use-case
A versatile, full featured customer engagement platform to save you time and money
A solid solution for CRM at our company
A great tool with loads of modern features.
The best platform I've used in my career so far
Essential for scaling up your email sends!
Strengths outweigh weaknesses.
Merchandiser review of Braze- great tool!
Awards
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Reviewer Pros & Cons
Pricing
What is Braze?
Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and…
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Braze?
Braze Features
- Supported: Multichannel Messaging
- Supported: Predictive Analytics
- Supported: Lifecycle Management
- Supported: A/B testing
- Supported: Email deliverability
- Supported: Triggered drip sequences
- Supported: Dashboards
- Supported: Standard Reports
- Supported: API
- Supported: Role-based workflow & approvals
Braze Integrations
Braze Competitors
Braze Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(119)Attribute Ratings
Reviews
(1-25 of 53)Scale your customer engagement with Braze
- Segmentation
- Automated Journeys
- Personalization
- Dynamic Content
- Reporting
- Analytic Dashboards
- Anonymous Users
Braze is our one stop shop for ESP use
- Push Notifications
- Canvas so journey building
- Image Uploader
- SMS
- Delay Steps
- Audience Set Up
- I would love to see an image upload like that in Salesforce where the image is able to be updated post email launch by replacing the existing URL.
- Email marketing.
- Data ingestion.
- Push Notifications.
- Audience management.
- Advanced filtering to create segments.
- Analytics - looking at customer-level data to investigate issues.
Brilliant Braze
- Email Marketing
- Push Notifications
- User Journeys
- Rename Content Blocks
- Easy to user interface.
- Allows personalization.
- Send real-time triggered emails.
- Sometimes hard to dig into the granular details when something has gone wrong.
- Good UI/UX
- Great support team communication
- Automations are simple
- Conventionally named campaigns can be a pain to search for without unique IDs
- Specific custom events can overlap in a search if named in a similar way
- The audience split mechanic only rounds up to the next number
- Journey orchestration
- Campaign content builder
- Experimentation
- Analytics - Not all events are passed via API
- Campaign builder - Difficult to collaborate on the same campaign as it may create conflicting versions
- Dashboarding - There's no way to build dashboards within Braze
A capable and powerful tool for the right use-case
- App Data Collection
- Engagement
- Profile Building and Organization
- Improved customer service experience
- Improved training/education
If you're only using Braze to send SMS and Email and the occasional push, you're likely better off finding a cheaper platform.
Braze organizes its analytics in a very odd way in my experience, so I'd also recommend pairing Braze with a secondary reporting tool of your choosing.
- Excellent data metrics, analytics and reporting
- Allows you test and experiment with A/B testing
- Provides a high level of automation once all configured
- Needs more customization options for the dashboards
- While easy to use there is an initial learning curve before you become comfortable with it
- Report generation is sometimes slow
A solid solution for CRM at our company
- Results reporting
- Integrated communication
- A/B testing
- Overall UI and UX - screens are a bit crowded
- Improve integration with other tools
- Increase creative options when structuring each communication design
If you have a junior team on your company you might have a hard time with the tool, since I see that the interface is a bit crowded - the learning curve might be slower that you'd imagine.
A great tool with loads of modern features.
- Storage of multiple data points.
- HTML editing.
- Canvas flows.
- User journeys.
- Omni-channel.
- Complex segmentation.
- Data manipulation.
- Complex queries.
The best platform I've used in my career so far
- Very clear UI that is easy to learn
- Canvases are simple to build complex programs
- Segmentation is simple and effective
- Reporting is fairly basic, and requires extra work to build more complex reports.
- The creation of landing pages
- Occasionally support is slow, but with prompting you can get what you need.
Essential for scaling up your email sends!
- Drag and drop builder.
- Segmentation
- Ability to add custom code snippets.
- I would love for the ability to transfer templates between development and production zones.
Strengths outweigh weaknesses.
- Segmentation
- User Interface
- Support
- Volume checking canvas'.
- Ability to pause and resume canvas w/o losing audience.
- Certain types of segmentation.
Merchandiser review of Braze- great tool!
- Canvases are a straightforward way to dynamically target users
- We have a lot of control over our email templates- especially compared to the last service we used
- Built-in reporting is fantastic and offers solid insight
- Braze integration with our consumer-facing App opened up a lot of options for us when running promos
- Our CRM team does a lot of template tweaking on a regular basis, so they don’t want us to duplicate emails, in particular otherwise they might break. I wish there was an easy way to move over copy from one email template into another with the click of a button.
- When sending push notifications we always use the same copy for Android and iOS users- it would be nice to have one input for copy instead of copy/pasting content from the Android field into the iOS field
- The email templates do not allow Grammarly to apply edit suggestions to copy, which is unfortunate because I rely on Grammarly to ensure my copy is written well without error. Currently we have to copy/paste the content into a Google doc to make sure the copy is written well
Braze Review
- Personalization
- Flexible and advanced targeting
- Automation
- Action paths within Canvas flows - specifically within content card messaging
Braze - A fantastic platform to keep engaged with your customers.
- Campaigns
- Ease of adjusting emails.
- Push notification management.
- Integration with mobile platforms for push notifications.
- Support through things like Discord would be amazing for developer support.
Powerful Customer Engagement Platform
- Comprehensive cross-channel personalization ability
- Great customer engagement platform through many channels
- Easy integration with other platforms and 3rd party systems
- Campaign Development & Email QA capabilities within Braze
- Complex A/B testing capabilities
- Braze is not a CRM system - managing user profiles and user history are not easy tasks within the platform.
- Reporting is very difficult within the system. You have to create segments, export it and manipulate the file in Excel or Google Sheets.
- Link alias management - unable to use alias tags within the HTML
- Their staging or lower testing environment is not connected with Production so you have to create everything in two app environments. Basically you cannot push content from staging to production.
- User support
- Ease of implementation
- Currents and segmentation
- Better analytics
- Better understanding of ambiguous data points
- Quicker results with better accuracy
Not sure when it would be less appropriate unless someone is looking for a very, very basic CRM platform for email marketing perhaps.
Braze: a great multi-channel marketing platform
- Braze provides a great platform to produce multi-channel campaigns and user journeys. Not many marketing service providers include email, push notifications, SMS, in-app messages, content cards, webhooks, audience sync, etc. all in one.
- Braze has many technology partners and integrations for each.
- Braze allows for robust, event-level reporting with the Currents tool.
- Braze features tools for streamlining execution, such as templates and content blocks.
- Braze allows us to develop sophisticated segmentation and triggering via profile or custom attributes and events.
- Braze enables personalization and dynamic content population via Liquid code and Connected Content.
- Braze allows us to build multi-step user journeys.
- Braze allows for A/B and multivariate testing.
- Braze gives us great account management and technology support.
- Braze really listens to their customers and uses feedback to develop their product roadmap and prioritization.
- It would be great for Braze to have a feature that renders an exact message sent to a user in the past.
- It would be great if Braze a better way to pass user profile attributes and change logs to internal company databases.
- Braze's online documentation is very helpful more often than not, but improvements could be made.
- Custom setup to get the tool to work for your business
- Continually updating and improving
- Cross channel integration is easy
- Could improve reporting and analytics tools
- Could improve customer service, as they've grown the customer service hasn't quite kept pace
- Personalization
- Triggered communications using logic and AI to reach contacts at the best time and place using the best channel
- Offer a robust amount of capabilities within one platform that is constantly getting new features to keep up with technology
- Customer service: Braze service can't be beat!! Our Success Manager is phenomenal to work with.
- Their ability to get granular with individual details in reporting could be easier build
- Sometimes I get limited on really detailed logic I'm trying to create and need additional selects or extended ability to add more steps to logic
Braze - the Total Package!
- Braze positions itself to ingest all pertinent customer data (attributes, demographics, etc.) that is then easily accessible to be used to target customer segments
- By having all customer data in a centralized place, it allows for quick campaign and canvas setup
- The metrics and statistics readily available for all customer communications make identifying issues quick.
- The Canvas view made adjusting the many steps in a canvas slightly complicated. Thankfully, Braze has now migrated over to Canvas Flow tool, which simplifies the entire Canvas creation process.
Event-Based Marketing Powerhouse
- Event-based triggers
- Drag and drop email editor
- Canvas (program/journey) builder
- User friendly interface
- Lead scoring
- Analytics Api and exports
- No visible user database
- User profile attributes and events
Braze has leveled up our lifecycle marketing!
- Training + support - Braze's training, documentation and support teams are incredible and SO hepful.
- Cohesive channel messaging. Braze allows us to easily manage cross-channel message and also have visibility into and streamline the amount of communications customers receive
- Organization - Braze's interface is SUPER organized and easy to work with. The tagging feature allows us to easily tag + find different canvases.
- Integration -- there were parts of the integration we didn't have a ton of clarity on how the feature would work for our business. For example, the content cards. We used some custom integration that we are now learning was not needed.
- Reporting - if emails are switched out in a canvas, it is often difficult to tell in the reporting what is running and what isn't