Klaviyo

Score8.3 out of 10

314 Reviews and Ratings

What is Klaviyo?

Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform to acquire, engage, and retain customers—and grow on their own terms. Learn more at klaviyo.com.

Categories & Use Cases

Media

Screenshot of Web forms to grow contact lists

Screenshot of Personalized recommendations that resonate

Screenshot of Smarter targeting. Deeper personalization.

Screenshot of Display of how performance stacks up against peers

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Screenshot of Web forms to grow contact lists

Triggered drip sequences
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Category average: 8.7
Email deliverability reporting
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
Category average: 8.2
Mobile optimization
Users can easily optimize emails and landing pages for mobile devices.
Category average: 7.9

Customizability
Users can customize their instance with features like custom fields and custom objects.
Category average: 7.7
Automated sales alerts and tasks
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Category average: 8.1
Lead scoring and grading
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
Category average: 8.1

#1 most frequent

Retail Trade

12.5%

28,159 installations of 225,752

“We used Klaviyo to handle marketing communications across various platforms.”
— Operations Manager, 2 Monkey Trading LLC (11-50 employees)

#2 most frequent

Manufacturing

9.3%

20,934 installations of 225,752

“Klaviyo is strong as segmentation and you can slice and dice your customer behaviors to have higher engagement across the journey.”
— CEO & Co-Founder, MASAMI (1-10 employees)

#3 most frequent

Professional, Scientific, and Technical Services

3.6%

8,172 installations of 225,752

“It also helps us segment customers more effectively, distinguishing between first-time visitors, repeat buyers, and highly engaged fans, so we can personalize campaigns in a way that feels relevant rather than generic.”
— Partnerships, Throne (51-200 employees)

Anna Orishchenko View profile

Digital Commerce Manager in Corporate at Clinical Research Dental (51-200 employees employees)

Use Cases and Deployment Scope

I advocated for Klaviyo at my previous work, and we migrated to it from Campaign Manager. Our website was built with Shopify, so the integration with Klaviyo unlocked valuable customer insights and purchasing signals which we used for segmentation and automated email journeys. Apart from improved customer retention and increased AOV, we enjoyed a user-friendly email builder and opportunity to use dynamic values (last purchased product, total spend, etc.). Klaviyo is a must-have for marketers who have their e-commerce sites built with Shopify.

Pros

Customer segmentation based on purchasing behaviour
Complex automated email journeys with multiple IF conditions
Intuitive email builder with dynamic values
Extreme personalization of the email builder where some sections of the email can be displayed only to specific customer segments

Cons

Needs more visible critical notifications as we once exceeded our monthly email limit right during the Black Friday campaign. The notification was not visible enough for us to catch it on time, as a result, some emails scheduled to be sent over the weekend were never sent
Better library of dynamic values available for use inside emails

Return on Investment

Web user stickiness
Increased AOV
Improved sales velocity
Reviving dormant users
Insights for the sales team

Alternatives Considered

Campaign Monitor by Marigold

Other Software Used

Shopify, Rebuy Engine, Google Analytics

Joseph Sweeney View profile

Operations Manager in Manufacturing at 2 Monkey Trading LLC (11-50 employees employees)

Use Cases and Deployment Scope

We used Klaviyo to handle marketing communications across various platforms. This would include via emails and text messages. It helped us create flows and sales funnels to target the right people at the right time. It also helped us weed out people who would not be swayed by the marketing. Finally, it enables perfectly targeted offers by leveraging the data it collects and lets you segment your lists.

Pros

Segmenting Lists.
Email Flows.
Ease of Email Design.

Cons

Cost went up quite a bit.
Novice users might struggle to get their full value from it.
Need for experts to maximize return on investment.

Return on Investment

We increased out revenue.
We created new detailed offers that converted at a higher rate.
The cost increase decreased some profitability after email list changes.

Alternatives Considered

Intuit Mailchimp

Carrie Wilson

Content & Communication Manager in Marketing at HEA (11-50 employees employees)

Use Cases and Deployment Scope

We use Klaviyo for both contacting existing customers, and following up with prospects, and potential customers. As we offer insurance services, customers often don't purchase immediately (choosing to go away and compare prices etc, as it's a more considered purchase) - Klaviyo allows us to target those customers with a series of emails, educating customers on the importance of our services, how we can help, and offering incentives/discounts to complete their quotes. We use Klaviyo for a customer's full lifecycle with us - from first quote, to retention, and even win back if they leave us. We also integrate it with our ads (Google & Facebook) to keep messaging consistent across channels and make better use of the data we're collecting.

Pros

Targeting customer behaviour (i.e. customer gets a quote for a specific product - we target with relevant messaging)
Automation - once flows are set up, they just run with no manual intervention needed
Segmentation - we can get really specific with who we're emailing with what messaging

Cons

Pre-built templates/workflows etc are very retail centric which don't always work for us as a financial services company
Reporting is a little surface level - I don't get a full picture of how my emails have performed so end up having to export and stitch reports together myself
Pricing ramps up quite quickly

Return on Investment

Much easier to leverage personalisation tools - to optimise our campaigns
Quicker to launch AB tests, so I can optimise email messaging more quickly
Takes less of my time up day to day managing campaigns freeing me up for other business priorities

Alternatives Considered

Mailchimp Transactional Email (Mandrill) and ActiveCampaign

Other Software Used

Storyblok, Tally, Carrd, Trustpilot

Guy Griffiths View profile

Founder in Corporate at Padel Partners Networking (1-10 employees employees)

Use Cases and Deployment Scope

Managing all lead/prospect/member communications for our networking event business, also measuring efficacy of campaigns.
We also use lead forms to collect registrations of interest, and integrate with ticketing systems to bring in new contacts who are attending events.
Segmentation helps control which attendees/members/contacts get the correct campaigns

Pros

Campaign Management
Sign-up Forms
Audience Segmentation
Analytics

Cons

Integration... we use Zapier as middleware

Return on Investment

Helps us to sell more event tickets
Mantain contact and inbox presence with our members and contacts
Grow our contact list of potential members/attendees

Alternatives Considered

Intuit Mailchimp, Constant Contact and Campaign Monitor by Marigold

Other Software Used

Ticket Tailor, HighLevel, Descript

Lynn Power View profile

CEO & Co-Founder in Product Management at MASAMI (1-10 employees employees)

Use Cases and Deployment Scope

I use Klaviyo for SMS and also have used it for email for multiple brands. It helps automate yours email and SMS, setting up flows, creating segments and managing customer actions. It integrates with Shopify and helps you manage your customer communications -- including abandoned carts, shipping confirmations and more.

Pros

Integrates with lots of Shopify apps and related marketing activites
Allows you to create lots of different segments with customer data
Creates lists for sign-up forms

Cons

Email creation is clunky, image library is hard to manage
List cleaning is difficult, hard to do bulk actions (like identify all Texas customers)
Price is very high relative to competitors

Return on Investment

Klaviyo allowed me to grow my revenue as I was building out our email program
The ROI shrank as their costs went up.
SMS has been easy to create and deploy -- leading to higher campaign engagement.

Alternatives Considered

Seguno

Other Software Used

Shopify, Seguno, Zipify Pages

Klaviyo

What is Klaviyo?

Categories & Use Cases

Media

Key Features

Top Performing Features

Triggered drip sequences

Email deliverability reporting

Mobile optimization

Areas for Improvement

Customizability

Automated sales alerts and tasks

Lead scoring and grading

Most Frequent Users

Retail Trade

Manufacturing

Professional, Scientific, and Technical Services

Reviews

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

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Cons

Return on Investment

Alternatives Considered

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Alternatives Considered

Other Software Used

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