Overview
What is Shopify?
Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.
Shopify is your one-stop shop for everything e-commerce!
Good for the Basic Price, but wish it was a little more robust out of the box
So Glad I Chose Shopify
Would purchase again!
Great for small businesses but, in my opinion, with frustrating limitations for SEO and marketing tracking
Shopify Review
Shopify is the way to go!
TrustRadius Insights
Shopify Review
Shopify: The Effortless E-Commerce Solution for Small Businesses that can help in scaling.
Shopify Makes Selling, Easy
Awesome Front & Back End, Not So Great WIth Inventory
Shopify Satisfy
Shopify for Your E-Commerce!
King of E-Commerce
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Product catalog & listings (137)9.494%
- Branding (135)8.787%
- Product management (135)8.484%
- Visual customization (134)7.979%
Reviewer Pros & Cons
Pricing
Shopify Lite
$9
Basic Shopify
$29
Shopify
$79
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $29 per month
Product Demos
1-Minute Demo of How Packwerk Works | Shopify Engineering
Basel Shopify - Use One Click Import Demo Tool
Shopify Online Store 2.0 Demo: Dawn, the new Theme Editor, and Metafields...
Instant Search + for Shopify Demo
Australia Post Shipping Labels for Shopify - App Demo
Hydrogen Coding Demo with Tobi Lütke | Shopify Unite 2021
Features
Online Storefront
Features for creating an online storefront with a browse-able product catalog.
- 9.4Product catalog & listings(137) Ratings
Products are easy to browse; listings include descriptions, photos, 360-degree views, and/or videos.
- 8.4Product management(135) Ratings
Product catalog can be easily updated.
- 8.6Bulk product upload(116) Ratings
Admins can upload products in bulk using spreadsheets.
- 8.7Branding(135) Ratings
Storefront is part of a unified customer experience of the brand across channels (social media, physical store, website, etc.)
- 8.6Mobile storefront(131) Ratings
Customers can easily shop on mobile devices; storefront is responsive or mobile optimized.
- 8.5Product variations(128) Ratings
Products with variations or configurable options are easy to list and easy to browse.
- 8.7Website integration(128) Ratings
Integrates with an existing company website or blog.
- 7.9Visual customization(134) Ratings
Users can customize the look & feel of the storefront; storefront is visually attractive.
- 7.5CMS(110) Ratings
Beyond product catalog, includes basic content creation and management features such as blogging capabilities.
Online Shopping Cart
Features that facilitate the collection of items so that customers can purchase them as a group.
- 7.8Abandoned cart recovery(121) Ratings
Saves contents of abandoned carts and allows customers to purchase on a future visit; may send a reminder email to the customer and/or a report to the merchant to help convert abandoned carts into sales.
- 7.9Checkout user experience(128) Ratings
Easy for customers to view shopping cart and checkout; maintains a consistent, trusted look & feel.
Online Payment System
Features related to processing online payment for eCommerce purchases.
- 9.5eCommerce security(132) Ratings
Security measures are in place to prevent a breach of sensitive payment information.
eCommerce Marketing
Features related to marketing for eCommerce websites
- 8.9Promotions & discounts(129) Ratings
Includes tools for offering and redeeming coupons, promotional codes, and time-based discounts.
- 8.4Personalized recommendations(32) Ratings
Display or recommend certain products depending on the customer’s identity or shopping/browsing history.
- 7.7SEO(125) Ratings
The platform & templates help users create the right website infrastructure (pagination, page headers, titles, meta tags, url structure, etc.) to increase the site’s visibility in search engine results.
eCommerce Business Management
Features related to business management and administration of eCommerce operations
- 6.7Multi-site management(19) Ratings
Administrators can manage multiple storefronts or websites under one umbrella.
- 9.7Order processing(133) Ratings
Includes tools or integrations for order processing.
- 8Inventory management(132) Ratings
Includes tools or integrations for managing inventory.
- 7.9Shipping(125) Ratings
Includes tools or integrations for order fulfillment of physical products.
- 8.3Custom functionality(125) Ratings
Users are able to customize the functionality of their eCommerce operation with custom code or add-ons.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Shopify?
As a SaaS, Shopify's stability and always-on availability are touted. The eCommerce site presents the customary inventory and presentation controls typical of eCommerce solutions. Items are organized into collections, or using smart collections customize groupings to fit the merchandise (e.g. less than $20 items, gift ideas, bundles, etc.). Content management features (e.g. a blog) are present for tailoring the look and interactivity of the site.
For selling online, the $14 Starter pack includes a basic eCommerce site with 1GB of storage, chat & email support, and support for 25 listings. The $29 Basic pack includes POS and unlimited products, as well as fraud analysis tools. The $79 Professional Pack bumps storage space from 1GB to 5GB and adds gift cards, professional reports, and abandoned cart recovery. Finally, Unlimited, at $179 per month, makes space unlimited, and provides advanced reporting and real-time carrier shipping.
Shopify Features
Online Storefront Features
- Supported: Product catalog & listings
- Supported: Product management
- Supported: Bulk product upload
- Supported: Branding
- Supported: Search & filter
- Supported: Mobile storefront
- Supported: Product variations
- Supported: Subscriptions & downloads
- Supported: Website integration
- Supported: Visual customization
- Supported: CMS
Online Shopping Cart Features
- Supported: Abandoned cart recovery
- Supported: Tax calculator
- Supported: Shipping calculator
- Supported: Integration with Amazon
- Supported: Integration with eBay
- Supported: Checkout user experience
Online Payment System Features
- Supported: PayPal integration
- Supported: Returns & refunds
- Supported: Single-click checkout
- Supported: eCommerce security
eCommerce Marketing Features
- Supported: Promotions & discounts
- Supported: SEO
- Supported: Product reviews
- Supported: Social commerce integration
- Supported: Customer registration
eCommerce Business Management Features
- Supported: Order processing
- Supported: Inventory management
- Supported: Shipping
- Supported: Custom functionality
Shopify Videos
Shopify Integrations
Shopify Competitors
Shopify Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(607)Community Insights
- Business Problems Solved
- Recommendations
Shopify is a versatile platform that fulfills various use cases for businesses of all sizes. Users have found success using Shopify as their primary webpage to showcase and sell unique products, catering to different brands and the general public. The platform's easy-to-use features and integration with third-party apps make it the go-to choice for most small business e-commerce requirements. Shopify has proven particularly useful for selling apparel, books, and various other products, with its seamless printing and package preparation capabilities. Additionally, organizations benefit from Shopify's efficient inventory management, integration with the US Postal Service, and discounts on order fulfillment. Notably, Shopify stands out among other e-commerce platforms due to its beginner-friendly user experience, ease of use, and integration with popular platforms like ShipStation and MailChimp. It is also highly regarded for its SEO capabilities, low cost as a hosted solution, and integrated shopping cart functionality. Overall, Shopify serves as a powerful tool for managing sales, stock, shipments, and online presence - making it the backbone of many small businesses' operations.
Based on user reviews, there are three common recommendations for Shopify. Firstly, users highly recommend Shopify for its quick and easy setup process. Customers mention that they were able to get their eCommerce stores up and running in no time, thanks to Shopify's user-friendly interface and intuitive features. Secondly, users often describe Shopify as the best plug-and-play solution for eCommerce stores. They appreciate the seamless integration of various tools and extensions, allowing them to easily customize their online stores and enhance the overall shopping experience for their customers. Lastly, reviewers also highlight the reliability of Shopify as a platform for managing their eCommerce businesses. They praise its robust infrastructure, reliable hosting, and responsive customer support team, which provides assistance whenever needed.
Attribute Ratings
Reviews
(1-25 of 150)Shopify - Best Overall E-Commerce Platform
- Good looking sites
- Feature-rich
- User friendly
- Heavy code that slows load times
- More customization of checkout process
- Drag-and-drop page editing
- E-Commerce Sales
- Fulfillment
- Shipping
- Inventory
- Web Design
- Web design outside of e-commerce pages is limited
- Custom coding help outside of hiring a developer
- Easy to use backend
- Customizable for product management/display
- Cost effective
- Basic requests for store management are not out of the box. Shopify puts a lot of stock in their apps and app partners to bring some of the features that I expected to be out of the box. I've used Shopify for multiple clients and ran into roadblocks for each when we were unable to do basic things. Sometimes the apps are free and it's no big deal. Other times you have to pay for another service to do something as basic as set up stock out reports and notifications.
- Their support/team communication is poor. Again, working on multiple stores with license on all their levels and the support was consistently unresponsive or unhelpful.
- If you're a partner managing multiple stores, the log-in between the partner dashboard and your individual stores is confusing. I'm often found in a loop searching for the right place to log in because you can't access the stores you are a partner on in the same way as the other Shopify stores. Seems minor, but it's a frustrating thing I encounter often.
So Glad I Chose Shopify
- App integrations
- Easy to use interface
- Affordability
- Customer service
Would purchase again!
- Extremely easy to create discount codes and track usage/accrued revenue
- Not complicated to track incoming orders from the front end of our website
- Seamless process to manually create orders on the backend
- I think the filter button is hard to find when you are trying to search for a certain SKU or discount code used in an order
- Something that can be very annoying is when the customer profile I use to place an order on the backend takes the most recent recipient address and makes it the default address on the customer profile. Every couple orders I have to go into the customer profile and remove the previous addresses and reselect the default
Great for small businesses but, in my opinion, with frustrating limitations for SEO and marketing tracking
- Shopify is very easy to use for agencies and business owners alike. It has a modern look and feel and is user-friendly.
- Building and updating the online store is also very easy with page templates and themes.
- The Shopify app marketplace is expansive and trustworthy, so it's helpful for customizations for unique business cases.
- Shopify analytics and reports could be more in-depth. The report builder isn't very flexible, and there's a lot of reports that seem feasible but you still can't create, such as a report of sales by product tag or collection.
- Shopify creates some unique issues for SEO that are annoying. For example, every tag you create, also creates an extra URL for every collection, so you get dozens if not hundreds more URLs that can be indexed and thus deemed as duplicate content.
- The biggest issue with Shopify is their new checkout extensibility. The benefits of it are not very clear, and it creates major headaches for marketing tracking, having to use a different style of javascript for tracking, and it renders Google Tag Manager preview mode useless. It is much harder to track conversions and test marketing tags.
It is not as suitable for enterprise-level or large ecommerce businesses for some of its limitations with SEO, marketing tracking, and reporting.
Shopify Review
- They are popular, so they advertise themselves well.
- They just came out with "handshake" - a wholesale division of their company.
- Their pricing is in line with others for the most part.
- [I feel it is] SUPER user unfriendly. I have built MANY websites over the last 20 years not just for myself but for others and Shopify was one of the most difficult.
- I hate their sign in process just to log in to my store.
Shopify is the way to go!
- One of the best strengths is being able to upload your entire store to Shopify. I am able to control what items go online, how much they are and even set specific shipping parameters.
- The vast ability to change your website is an excellent plus. If I feel we need a full makeover of the website, I can simply go into the tools section and choose a different face for the front of the website. I can then customize it with different colors and fonts whatever way I want.
- The support staff associated with Shopify is amazing. I have been in several group chats where individuals have helped with any questions we have had from shipping prices to set up a new page.
- One con would be that there is so much in Shopify that it can be confusing to someone. It takes a lot of practice and can lead to frustration if you do not understand what you are doing.
Shopify Review
Shopify: The Effortless E-Commerce Solution for Small Businesses that can help in scaling.
- Managing products and Sales using a very user friendly platform.
- Apps that make marketing really easy and effective.
- Directly linking platforms like Instagram and Titkok and managing content that is posted on the sites.
- Fast customer service.
- Customer Analytics, allows me to see what type of products should I sell more.
- If you remove an installed app from your store, somehow its code is not completely deleted, resulting in a decrease in the speed of the store.,
- Improving the mobile experience for store owners by making the Shopify platform more mobile-friendly to manage.
- Giving users more flexibility in terms of customizing the design of theme.
Shopify Makes Selling, Easy
- Easily navigate through a purchase
- Easy set-up
- Great customer experience
- Better metrics dashboard to track real-time sales
- Back end is insanely easy to use.
- Follows best practices.
- Depending on the template you use, the front end looks just as good as any high-end website.
- Customer service is always extremely helpful.
- Not the most inventory-friendly solution; we spend an additional $90 a month on an app for purchase orders (PO's) which is kind of ridiculous.
- Not friendly for shipping either; we spend an additional $40-$60 a month for ShipStation which allows us to print FedEx Labels.
- Exporting reports and .CSV files could use a little work; it's not always as easy as it could be.
Shopify Satisfy
- Easy bulid for your website and domain
- Very effective and cost oriented and in the same time professional Theme
- Help you to market to your products
- Increase your visability with SEO
- You have to select effective and efficient Domains
- Some of the extra helpful tools with extra fees
- Annual subscription not recommended if you are a starter
Shopify for Your E-Commerce!
- Customizable themes
- in-built marketing
- In-built SEO
- Multiple plugins to cater to your needs
- Pricing should be a little more flexible
- Need to add paid plugins for basic features like credit card payment feature
- Not all features are available in every country
King of E-Commerce
- Easy product adding
- User friendly interface
- Best website theme management
- Easily categorizing of products
- Very good analytics
- Supports most of the apps to integrate
- Theme installation section
- Product re editing sections
- Size chart updating section
- Theme header editing section
The best platform for E COmmerce
- Collections
- Themes
- Catalogs Management
- Orders processing
- Tags
- Menu
- Tags
- SKU
- HSN code section
- Themes
- ready to use right out of the box
- fast load times
- compatibility with facebook and google ads
- optimized checkout
- professional looking website that's easy to use and maintain.
- e-commerce store 24/7
- almost unlimited features, themes, and apps.
- You won't need to hire someone to build your store.
- hard to customize by code
- hard to track checkout events with google tag manager
- pricing is high compared to other e-commerce platforms
Shopify will make your day to day much easier!
- fraud detection
- inventory management
- refunds
- order taking
- sales tax per county
- categorizing sales / discounts
Best E-commerce store creation platform
- It is easy to set up, the dashboard is easy to handle, designed with modern techniques so that we cannot have any problem while using this platform.
- Integration with other software is amazing.
- There are a lot of themes available for store creation which helps a lot in designing a store easily according to the needs.
- It allows us to have several payment gateways on the store for receiving the payment which makes it greater.
- The main drawback that Shopify has is that it lacks good apps to manage the software for free.
- Shopify has different apps which are best to run the store on max strength but they are very costly like inventory management, generating multiple discount codes, and more robust customizable editing.
Shopify is the ecommerce solution
- You easily make changes and create product pages without a lot of effort.
- The website as a whole is very easy to set up initially.
- It is a low-code environment and you can make a lot of custom changes.
- Some better tutorials and guides for going through Shopify's own liquid language.
- The need for a new separate language is probably needed, but it does require a developer for major changes.
Shopify, or not?
- Easy setup
- Inventory, shipping, return options
- Ability to adjust price as per margins
- There's always an add on you need that increases the cost
- Lacking plugins/integrations
- SEO needs improving
It's good for small companies who want to handle orders, shipping, returns, etc through one platform.
Sell online with Shopify
- Logistics for seeing and getting out orders is super
- You can integrate with other software like printing on demand and more
- You don't need to be an expert in code to be able to operate and make simple customizations
- You have to buy any custom templates and they can be pretty expensive
- Beginning template options are not the best
Excellent tool for selling online
- It is definitely easy to set up and get going. This does not take a lot of work or effort on the user end, especially if using templates.
- Low code platform. You can. make customizations without code.
- The integrations are diverse and increase functionality.
- The templates could definitely be improved.
- If you do need to make significant changes it requires learning the Shopify language.
Shopify makes selling online easy
- Shopify does customer service extremely well. Their team is always available and super helpful and knowledgable.
- They have every integration imaginable so if Shopify itself does not offer what you like, I am sure you can still find an integration to do so.
- The time it takes to set up a new store is extremely minimal which is a huge plus.
- The interface makes sense and is easy to use.
- Further sales analytics such as projections based on traffic, etc. would be helpful.
- The included templates could be better for sure.
- Price can add up if you are including all necessary plugins, etc.
Great product and service for selling online
- Great integrations like printful, etc. for clothing creation.
- Very streamlined from both the company and customer sides.
- The customer service is absolutely awesome and available 24/7.
- The only thing that could use improvement is the cost. It does cost a lot to be able to run the site as a whole when you include the Shopify subscription as well as all of the other subscriptions that it takes to be able to run the website.