Still a Believer
June 12, 2024

Still a Believer

Jeffrey Dunster | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Modules Used

  • Data Transformation and Enrichment
  • Data Collection
  • Data Standardization
  • Data Integration
  • Data Activation

Overall Satisfaction with Tealium Customer Data Hub

As a replacement to Adobe Audience Manager. It is also morphing into our Outreach CDP. Our primary business challenge is audience segmentation. We need a way to aggregate many IDs and track users over many months. Personalization is now another opportunity for the CDP.

Pros

  • ID stitching
  • Extensible profiling
  • Data routing

Cons

  • Training and support docs assume we have the full stack. We do not have IQ and have to reverse-engineer some of the documentation for Adobe Launch.
  • Wish the Databricks connector was ready 3 years ago! We are struggling to connect into our data lake.
  • The connector to Adobe Experience Platform does not have helpful errors. We are not sure what is wrong and need both Tealium Customer Data Hub and Adobe expertise to solve the issue.
  • Audience Stream ID stitching
  • Flexibility to drive events and data to 3rd-parties
  • Reducing our reliance on Salesforce (new realization)
  • I wish I had good ROI measures. We have struggled to finish the implementation and build-out the data connections that add value
  • We foresee great improvements in personalization and privacy compliance
Overall, support is above average. We have been hung-up on some issues for months at a time. Part of our struggle is with acquiring talent and training our team, not the company or support staff. The attitude is great.
The potential impact is huge. Our current impact is very immature for two years after deployment. One reason is the lack of IQ. We are not routing lots of data to Tealium Customer Data Hub because of the work involved. If we were on IQ, the data would be flowing naturally.

Do you think Tealium Customer Data Hub delivers good value for the price?

Not sure

Are you happy with Tealium Customer Data Hub's feature set?

Yes

Did Tealium Customer Data Hub live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Tealium Customer Data Hub go as expected?

No

Would you buy Tealium Customer Data Hub again?

No

Strong when dealing with diverse data sources and destinations. Weak when integrating with Adobe stack.

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