Overview
What is Tealium Customer Data Hub?
The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives…
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Tealium Customer Data Hub Review
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Pricing
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Get a high level overview of Tealium AudienceStream CDP in this quick 2-minute demo.
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Features
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Product Details
- About
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Tealium Customer Data Hub?
The Customer Data Hub (CDH) connects data so that users can connect with customers. It aims to transform data fragmentation across CX technologies into a foundation by constructing rich, cross-channel customer profiles in real time that help to understand and engage customers intelligently. The CDH handles customer data securely, honors customer privacy, and enables the collection, unification, and understanding of the most valuable resource, and, with over 1300 client-side and server-side integrations, to act with speed and clarity.
Tealium Customer Data Hub Features
- Supported: Data Collection - Ingest data from online and offline sources including web, mobile, IoT, point-of-sale, and call center
- Supported: Audience Creation and Management - User segmentation and profile stitching for a complete customer view
- Supported: Integrations Marketplace - Over 1300 turn-key integrations with key adtech, martech and big data providers
- Supported: Privacy and Security - Privacy-centric data layer compliant with HIPAA, GDPR, ISO2701 and other standards
- Supported: Tag Management - No-code tag management tools for client-side data collection
- Supported: Predictive Analytics - Anticipate customer behavior with machine learning-driven insights and automate corresponding actions
- Supported: DataAccess -Store and analyze Tealium data at rest for additional insights, to monitor operations, or audit data practices
- Supported: Reporting & Dashboards - Visualize any data for insights. Share reports with stakeholders to support data-driven decision making
Tealium Customer Data Hub Screenshots
Tealium Customer Data Hub Videos
What is the Tealium Customer Data Hub?
Tealium and special guest, TEI Senior Consultant at Forrester, outline the main benefits of Tealium along with the quantifiable (and unquantifiable) value customers have obtained.
How leading travel organisation, Golfbreaks, enabled a 360 view of their customers with real-time call centre insights by leveraging technology and data to provide smarter, simpler, and safer customer experiences.
Tealium Customer Data Hub Competitors
- Twilio Segment
- Salesforce CDP
- Adobe CDP
Tealium Customer Data Hub Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Tealium Customer Data Hub Downloadables
Frequently Asked Questions
The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives usage of data for customer engagement and analysis.
Twilio Segment are common alternatives for Tealium Customer Data Hub.
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The most common users of Tealium Customer Data Hub are from Enterprises (1,001+ employees).
Tealium Customer Data Hub Customer Size Distribution
Consumers | 0% |
---|---|
Small Businesses (1-50 employees) | 5% |
Mid-Size Companies (51-500 employees) | 25% |
Enterprises (more than 500 employees) | 70% |
Comparisons
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Reviews From Top Reviewers
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Our experience with Tealium iQ
Rating: 9 out of 10
November 16, 2022
AH
Vetted Review
Verified User
3 years of experience
We utilize Tealium IQ as our primary digital tag management solution. We were initially introduced to it as part of our purchase of Tealium Audience Stream and it was required to enable our use of this platform. What we have found is that it helps us manage our tags more effectively and also helps improve the performance of our site.
- Tag management
- Web performance
- Easy integration with other systems
Cons
- Onsite optimisation integration
- Time to implement
- Initial complexity and upskilling
N/A
N/A
N/A
N/A
60%
6.0
- SEO due to speed improvements
- Conversion improvements due to speed improvements.
- Slightly higher cost to service due to upskilling requirements.
We primarily selected Tealium IQ over Google Tag Manager as we had a requirement to utilize Tealium Audience Stream which required Tealium IQ. Overall, we have seen benefits from using Tealium IQ, such as performance improvement and easier integration of some third-party tags. The downside is that there is an additional cost for Tealium IQ over the free version of Google Tag Manager and there has been some upskilling required due to it being a new technology.
20
Digital, IT, Marketing
1
Technical and analytical skill set. In our case they came from a digital marketing and experimentation background.
- Audience Creation
- Orchestration of campaigns
- Leads Management
- Improve speed to market for new campaigns
- Create highly targetted campaigns
- Link web browsing activity to behavioural analytics
- Personalisation
No
- Product Features
- Product Usability
We could see how it could unlock a lot of capability and make it easier to orchestrate experiences across multiple owned channels.
Start first with Tealium rathern than try and implement it and a marketing automation solution at the same time.
Oh and do it much earlier.
Oh and do it much earlier.
- Implemented in-house
Yes
Initially it was deploying telaium IQ, then it was configuring our various apps to pass data to the data hub. Then it was all the lower priority apps.
Change management was minimal
NA
- Us not knowing what we were doing
- Unclear requirements
- Competing priorities
- Online Training
Take the time to think about what you need. Ensure your internal teams are ready to implement.
No - we have not done any customization to the interface
NA
Yes, as we wanted to ensure we had the coverage we needed. It has proven worthwhile.
No
During the implementation our requirements were frequently unclear or changing and they absorbed this uncertainty and helped us focus on what was important.
- Audience creation
- Data ingestion
- NA
- Eloqua
- Salesforce Marketing Cloud
- Optimizely
- Full Story
Varied, but essentially it was straightforward
- Salesforce CRM
Yes
- File import/export
- Single Signon
- API (e.g. SOAP or REST)
- Javascript widgets
- ETL tools
Think about what you want to achieve first and wesnure the various systems you are integrating with are ready.
NA
NA
No
- NA
- NA
No
No