Bloomreach - The Agentic Platform for Personalization

We use Bloomreach to power our communications to our customers, and to provide personalised experiences across multiple online and offline platforms. The main reason we chose to use Bloomreach was because we have an omnichannel business with multiple stores, plus an e-commerce website. Bloomreach allows us to use data from across multiple channels to power customer journeys, ensuring that our customers get a seamless experience no matter which channel they choose to shop in.

• Our CRM campaigns as a whole have gone from accounting for only around 1% of online revenue, to around 6% of online revenue since we've used Bloomreach
• Our price drop campaign became our 2nd biggest revenue generating programme, despite having the lowest number of sends.

Acoustic Campaign, Dotdigital and Intuit Mailchimp

BigCommerce, Shopify

We are using Bloomreach Content / XM 16 as of now. The platform is the core of the organization to store the content that is exposed to our end users. The challenges faced were mainly: internationalization, performance, and usability. Internationalization has been the most appreciated win as our contributors have a content system that easily makes content available in many languages. Also making use of things like translation plugins which we customized taking advantage of the smart translation plugin design already in place. Performance is also really good as we followed the guidelines and the advice from Bloomreach support. The usability is great in every aspect from our contributors to our end-users.

• End-user content feedback is really good.
• Content contributors' lives are easier with additional plugins.

Amazon S3 (Simple Storage Service), Amazon EC2 Auto Scaling, Amazon EventBridge, GitHub

At Notino we use Bloomreach Commerce Experience Cloud every day for almost everything, well at least CRM related everything. For segmentations, scenarios, reporting, customer properties and event tracking. Mostly everything (well okay about 80%) I need for my work I find at Bloomreach Commerce Experience Cloud. It helps us track customer activities on web, how they react on our emails or PNS or SMS, even weblayers. I can target very precisely every campaign. I can even make dynamic content thanks to jinja programing in email webhooks. Or make multichannel campaigns or multilevel campaigns that can be active for months (or even years) and can target new and new audiences and then track the results of the campaign.

• YoY over 5% increase
• 10% better conversion rate with multichannel campaigns
• 40% conversion rate via Facebook targeting in messenger

Pipeline CRM

Google Analytics

Thanks to Bloomreach we know how to automate a lot of things in our company that took too much time before. During the main COVID season, Bloomreach saved us time and money by contacting our customers regarding their purchases or behavior. Also, Bloomreach helped us with marketing investments. Specific reporting, that cannot be made in other analytics, helped us with analyzing specific problems that bothered us.

• Increased revenue
• Higher CLV
• Upsell of side products

Meiro CDP, Agillic, Ecomail, LeadHub CRM, Beefree and HubSpot Marketing Hub

Orchestrating email, SMS and other channel communications.Designing campaigns, customer journeys in advance. Creating analytical dashboards for Managers and Integrators. We created a unified customer view with dozens of back end integrations. The system is responsible for both marketing campaigns, their evaluation and to control Sales calls based on the Customer history.

• Personalization became 10 times less expensive.
• Setting up A/B testing became half as time consuming.

Atlassian Jira, Atlassian Confluence, Apache Kafka