Acoustic Campaign

Score6.3 out of 10

125 Reviews and Ratings

What is Acoustic Campaign?

Acoustic Campaign (formerly IBM Watson Campaign Automation) is a scalable, SaaS-based, cross-channel, digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social, and lead management campaign processes.

Categories & Use Cases

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Dynamic content
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
Category average: 7.9
Email deliverability reporting
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
Category average: 8.2
List management
This involves creating, filtering, editing, merging and de-duping lists of contacts.
Category average: 8.5

Dashboards
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
Category average: 7.6
Standard reports
The software offers pre-built reports with metrics standard to the category.
Category average: 7.7
WYSIWYG email editor
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
Category average: 8.2

Lawrence Ladomery

Marketing Manager in Marketing at Network Dynamics Pty Ltd (1-10 employees employees)

Pros

Flexibility in using to data: databases (including relational databases), segmentation and powerful querying.
Personalization and conditional content for email as well as landing pages.
PURLs to extend personalization in direct mail.

Cons

The interface is clunky and heavy, resulting in a slow UX. This is particularly true with the email builder.
Processing of data (eg. returning a list of contacts for a query) is handled via 'Jobs', which means that it's not a dynamic process. Jobs need to start, crunch and end before you get a result.
Reporting

Return on Investment

ROI very much depends on the strategy driving a data-driven marketing project, and not so much the platform itself.
IBM Watson Campaign Automation is more expensive than other platforms to use, day in day out, because of its clunky interface.
It's a flexible product and can achieve more than most.

Alternatives Considered

HubSpot CRM, HubSpot, HubSpot Sales, Adobe Campaign and ActiveCampaign

Other Software Used

ActiveCampaign, cPanel, WordPress, HubSpot, Trello, Teamwork Projects, Teamwork Desk

Mariano Cento View profile

Managing Director in Product Management at Biactiva (51-200 employees employees)

Pros

Marketing campaign to customers
Sending the policy of insurance to customers to certify receipt

Cons

The main [area for] improvement would be the user interface..... it’s extremely hard to compare to Eloqua or Responsys
Reports !!! Please include Watson Analytics or something !!

Return on Investment

Quick B2C and B2B integration
Very hard to implement

Alternatives Considered

Oracle Responsys and Oracle Eloqua

Other Software Used

Oracle Responsys, Oracle Eloqua

Brandon Mitchell View profile

Paid Search (PPC) Analyst | Email Marketing Specialist in Marketing at Vizergy (51-200 employees employees)

Pros

Data integration / segmentation / list management -- the opportunities to segment and test data is second to none within WCA.
Reporting -- Silverpop has pretty much everything I need for reporting
Comprehensive -- Silverpop has virtually every tool I need for email marketing.

Cons

Template Builder -- Can be very buggy with certain chrome extensions (i.e. Grammarly), can be slow to refresh when making changes, no auto-save features, requires HTML knowledge.
Clunky UI/UX -- Overall, little time-saving features (Such as recognizing when you're in a folder and wanting to save a copy in that same folder or creating queries for people who don't open emails) seem to be overlooked.

Return on Investment

Overall it has been positive from an agency standpoint, however the lack of accessibility and ease has created a difficult learning curve for our self service customers.

Other Software Used

Campaign Monitor, Mailchimp, Infusionsoft

Verified User

Director in Marketing (11-50 employees employees)

Pros

Setting up complex email journeys.
Scoring models for contacts.

Cons

Currently no simple drag and drop email template editor.
Fragmented/not intuitive reporting-- You have to go to a few different places to piece together information.

Return on Investment

Email fell from 57% of our traffic to just over 40% from 2018 to 2019 with the introduction to new channels, mainly SMS.
We currently get a 34x ROI from our Acoustic investment.

Alternatives Considered

Bluecore and Klaviyo

Other Software Used

Yotpo, HiConversion

Verified User

Manager in Marketing (201-500 employees employees)

Pros

A/B testing
Customer journey building
Performance insights and reporting

Cons

Product documentation
AI-powered Watson Assistant
Email personalization

Return on Investment

Lead Scoring and Grading
Segmentation
Budgeting

Alternatives Considered

HubSpot, Marketo, Pardot and ActiveCampaign

Other Software Used

Clearbit, DiscoverOrg, LinkedIn Marketing Solutions

Acoustic Campaign

What is Acoustic Campaign?

Categories & Use Cases

Media

Key Features

Top Performing Features

Dynamic content

Email deliverability reporting

List management

Areas for Improvement

Dashboards

Standard reports

WYSIWYG email editor

Reviews

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Cons

Return on Investment

Alternatives Considered

Other Software Used

Pros

Cons

Return on Investment

Alternatives Considered

Other Software Used

Pros

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Return on Investment

Other Software Used

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Return on Investment

Alternatives Considered

Other Software Used

Pros

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Return on Investment

Alternatives Considered

Other Software Used

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