No blooming campaigns without Bloomreach Commerce Experience Cloud
Overall Satisfaction with Bloomreach Commerce Experience Cloud
At Notino we use Bloomreach Commerce Experience Cloud every day for almost everything, well at least CRM related everything. For segmentations, scenarios, reporting, customer properties and event tracking. Mostly everything (well okay about 80%) I need for my work I find at Bloomreach Commerce Experience Cloud. It helps us track customer activities on web, how they react on our emails or PNS or SMS, even weblayers. I can target very precisely every campaign. I can even make dynamic content thanks to jinja programing in email webhooks. Or make multichannel campaigns or multilevel campaigns that can be active for months (or even years) and can target new and new audiences and then track the results of the campaign.
Pros
- Segmentation
- Scenarios
- Customer profile
Cons
- Loomi
- Multilevel reporting
- YoY over 5% increase
- 10% better conversion rate with multichannel campaigns
- 40% conversion rate via Facebook targeting in messenger
Everything is easier with it. Everything I need in Bloomreach Commerce Experience Cloud can be easily automated. From scenarios and their individual components, through funnels and evaluations or dashboards. Everything can be easily optimized and thereby speeded up and thus of course save me time. I really appreciate the automatic tracking of the movement of segments over a certain period of time. I can immediately see how the segment performed, whether there was growth or, on the contrary, a decline.
The Pipeline CRM tool works mostly for deals, at least we worked with it like that. In my last job, we were selling IT logistic program to logistic companies. So the Pipeline was used to follow leads and keep contacts in order. It provided some kind of automatization if we wanted, but we rarely used it since it was B2B and not B2C and our customers needed the personal meetings.
Do you think Bloomreach Commerce Experience Cloud delivers good value for the price?
Yes
Are you happy with Bloomreach Commerce Experience Cloud's feature set?
Yes
Did Bloomreach Commerce Experience Cloud live up to sales and marketing promises?
Yes
Did implementation of Bloomreach Commerce Experience Cloud go as expected?
Yes
Would you buy Bloomreach Commerce Experience Cloud again?
Yes
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