No blooming campaigns without Bloomreach Commerce Experience Cloud
June 28, 2024

No blooming campaigns without Bloomreach Commerce Experience Cloud

Barbora Doležalová | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bloomreach Commerce Experience Cloud

At Notino we use Bloomreach Commerce Experience Cloud every day for almost everything, well at least CRM related everything. For segmentations, scenarios, reporting, customer properties and event tracking. Mostly everything (well okay about 80%) I need for my work I find at Bloomreach Commerce Experience Cloud. It helps us track customer activities on web, how they react on our emails or PNS or SMS, even weblayers. I can target very precisely every campaign. I can even make dynamic content thanks to jinja programing in email webhooks. Or make multichannel campaigns or multilevel campaigns that can be active for months (or even years) and can target new and new audiences and then track the results of the campaign.

Pros

  • Segmentation
  • Scenarios
  • Customer profile

Cons

  • Loomi
  • Multilevel reporting
  • YoY over 5% increase
  • 10% better conversion rate with multichannel campaigns
  • 40% conversion rate via Facebook targeting in messenger
Bloomreach support is on the highest level possible. I never came across anybody in Bloomreach who would not want to help me to solve my problem. Our consultants are the best of the best, always know how to help, or if they don't, they will search for the answer and come back to me. Many of our campaigns would not come to life without them (Special thanks to Ondrej Horvath and Jakub Svoboda). Also, people on the chat are amazing, always helpful, always checking back if the problem is fixed or the solution they provided did not work. Simply amazing support.
Everything is easier with it. Everything I need in Bloomreach Commerce Experience Cloud can be easily automated. From scenarios and their individual components, through funnels and evaluations or dashboards. Everything can be easily optimized and thereby speeded up and thus of course save me time. I really appreciate the automatic tracking of the movement of segments over a certain period of time. I can immediately see how the segment performed, whether there was growth or, on the contrary, a decline.
The Pipeline CRM tool works mostly for deals, at least we worked with it like that. In my last job, we were selling IT logistic program to logistic companies. So the Pipeline was used to follow leads and keep contacts in order. It provided some kind of automatization if we wanted, but we rarely used it since it was B2B and not B2C and our customers needed the personal meetings.

Do you think Bloomreach Commerce Experience Cloud delivers good value for the price?

Yes

Are you happy with Bloomreach Commerce Experience Cloud's feature set?

Yes

Did Bloomreach Commerce Experience Cloud live up to sales and marketing promises?

Yes

Did implementation of Bloomreach Commerce Experience Cloud go as expected?

Yes

Would you buy Bloomreach Commerce Experience Cloud again?

Yes

Automatization has Bloomreach Commerce Experience Cloud on very high level, we are able to set up over 20 different fully automatized long term campaigns that require very few adjustments over time and we are working on more and more. Also segmentations is on amazing level. I never worked with such an accurate level of customer segmentation. Where I think Bloomreach Commerce Experience Cloud could be better is reporting, some detailed lookups for me are difficult to set even as a data analyst. I hoped Loome would help me with that, but since Notino has so many custom adjustments, Loome does not work very well with them.

Bloomreach Commerce Experience Cloud Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
9
List management
9
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Calendaring
10
Event/webinar marketing
10
Social sharing and campaigns
8
Social profile integration
8
Dashboards
8
Standard reports
8
Custom reports
8
API
9
Role-based workflow & approvals
9
Customizability
10
Third-party software integrations
9

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