Meta Business Suite

Score7.3 out of 10

798 Reviews and Ratings

What is Meta Business Suite?

Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.

Categories & Use Cases

Facebook
The software allows users to monitor, publish and respond via Facebook.
Category average: 8.8
Pinterest
The software allows users to monitor, publish and respond via Pinterest.
Category average: 7.5
Twitter
The software allows users to monitor, publish and respond via Twitter.
Category average: 8.8

Broad channel coverage
The tool monitors multiple social channels, as well as blogs, forums, news sites and other websites.
Category average: 8.2
Filtering out noise/spam
Users can filter out irrelevant search results through excluded keyword terms and other measures.
Category average: 7.4
Workflow management
Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.
Category average: 8.3

Tyler Newman

Marketing Director in Marketing at MGT Films (11-50 employees employees)

Use Cases and Deployment Scope

At my business, we use Meta Business Suite to post most of our content to our social media platforms, including Facebook and Instagram. We also use this to get insights on what posts perform well and which do not. This helps determine content strategies for the posts we want to make.

Pros

Social posting
Social Analytics
Insight management

Cons

Ability to track other platforms that are not meta
Ability to post to other non-meta platforms
A better appeal process for getting banned

Return on Investment

Optimization of social publishing
Optimization of content strategy
Ease of team management

Usability

Alternatives Considered

Hootsuite

Other Software Used

Hootsuite, Trello, Google Gemini, xAI Grok, YouTube Live

Verified User

Director (51-200 employees employees)

Use Cases and Deployment Scope

Meta Business Suite is useful for planning and scheduling our posts across Facebook and Instagram. One of the challenges for publishers is ensuring members of a team don't all post content at the same time and undermine their impact. Using Meta Business Suite enables the scheduling of posts and gives a team oversight of the timing of others' posts so they can be spread out appropriately. It can also be easier to post using Meta Business Suite than using separate applications.

Pros

Enables easy scheduling of posts on Facebook and Instagram
Gives teams oversight of posts by others
Makes it easier to find and respond to messages from your audience
Enables easy viewing of comments and notifications

Cons

The planner enables timings of others' posts to be seen easily, but an easier view of that content (eg by hovering over it) would be preferable
Insights gives detailed information on the performance of posts, but could be more intuitive - and it would be helpful if it flagged particularly good performers or practices.
Sometimes using @ tags is a little slow - and it's not always easy to tell which ones you want without opening another window and testing them yourself.

Return on Investment

It has reduced post scheduling clashes by about 75%.
It has given us far greater insight on best performing posts.
It has enabled swifter and improved responses to messaging.

Usability

Alternatives Considered

Hootsuite

Other Software Used

TweetDeck, Parse.ly, Google Analytics, Bitly

Vaibhav Gawande View profile

Business Development Manager in Marketing at Bestosys Solutions Pvt Ltd (1-10 employees employees)

Use Cases and Deployment Scope

Unified management of my facebook and Instagram accounts. It allows us to manage campaign, schedule post from one single dashboard which results in consistency in our post scheduling. It's gives us templates to design content. Definately our lead collection has increased from desired audience.
Helped us expand our business in Kuwait, middle East, South East Asia.

Pros

Create, schedule posts, Stories
Unified inbox for msgs from facebook, instagram
Analytic that make us take wise decisions

Cons

Interface is a bit tricky to understand initially
Integration with CRM is complex, can be made simpler. Use struggled with TeleCRM
Sometimes data is not in sync with CRM

Return on Investment

Helped us expand business outside India, we got 10 new business this quarter
Targeting can be further fine tuned, many time we got irrelevant leads
Saves many hours is content creation, scheduling, the AI feature helps us reach more audiences

Usability

Alternatives Considered

SocialBee and Later Social

Other Software Used

Freshdesk, Zoho Books, Stripe Payments, Zapier, Razorpay Payment Gateway

Verified User

Administrative Assistant in Corporate (51-200 employees employees)

Use Cases and Deployment Scope

We really enjoy using the Meta Business Suite to manage our prooducts FB page and send out as well as receive notifications to/from clients. It is also a great tool to track traffic on our products page. We can boost information we want to get out to current clients and to encourage new followers to join us and possibly become new clients.

Pros

Track page traffic
Encourages interactions
Send out mass notifications to clients
remind of appointments

Cons

The default settings could use some tuning up, id rather set up my own defaults
Make it easier to remove administrators
Wish it could separate postings

Return on Investment

It has increased followers on our FB account
It has contributed greatly to managing our contacts

Usability

Verified User

Director in Social Media (10,001+ employees employees)

Use Cases and Deployment Scope

We use Meta Business Suite for data and reporting, for content publishing, and for managing promoted post and sponsored posts on Facebook and Instagram.

Pros

Social analytics
Facebook and Instagram publishing
managing ads on Mera

Cons

Clunky UX/UI
Zero support available
unannounced changes and updates

Return on Investment

It allows us to properly publish video content, optimizing for different formats (mobile/desktop) and accessibility
there is a wealth of data available for your posts on Facebook and instagram
It is an easy way to grant access to employees or partners to help manage your profile and ads

Usability

Alternatives Considered

TikTok for Business, LinkedIn Marketing Solutions, Pinterest for Business, Reddit for Business, Hootsuite, Sprout Social and HubSpot Academy

Other Software Used

Hootsuite Amplify, Hootsuite, Sprout Social

Meta Business Suite

What is Meta Business Suite?

Categories & Use Cases