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Meta Business Suite

Score7.4 out of 10

793 Reviews and Ratings

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What is Meta Business Suite?

Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features Meta Business Suite has to offer, as determined by TrustRadius' reviewers.
Based on 793 ratings of Meta Business Suite's features
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Top Performing Features

  • Facebook

    The software allows users to monitor, publish and respond via Facebook.

    Category average: 8.8

  • Pinterest

    The software allows users to monitor, publish and respond via Pinterest.

    Category average: 7.5

  • Twitter

    The software allows users to monitor, publish and respond via Twitter.

    Category average: 8.8

Areas for Improvement

  • Filtering out noise/spam

    Users can filter out irrelevant search results through excluded keyword terms and other measures.

    Category average: 7.4

  • Broad channel coverage

    The tool monitors multiple social channels, as well as blogs, forums, news sites and other websites.

    Category average: 8.1

  • Workflow management

    Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.

    Category average: 8.3

Reviews

What users are saying about Meta Business Suite.
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An Essential if You Use Meta Platforms

Incentivized
Tyler Newman
Marketing Director in Marketing at MGT Films (11-50 employees employees)

Use Cases and Deployment Scope

At my business, we use Meta Business Suite to post most of our content to our social media platforms, including Facebook and Instagram. We also use this to get insights on what posts perform well and which do not. This helps determine content strategies for the posts we want to make.

Pros

  • Social posting
  • Social Analytics
  • Insight management

Cons

  • Ability to track other platforms that are not meta
  • Ability to post to other non-meta platforms
  • A better appeal process for getting banned

Return on Investment

  • Optimization of social publishing
  • Optimization of content strategy
  • Ease of team management

Usability

Alternatives Considered

Hootsuite

Other Software Used

Hootsuite, Trello, Google Gemini, xAI Grok, YouTube Live

How Meta Business Suite can prevent clashes in the office

Incentivized
Verified User
Director (51-200 employees employees)

Use Cases and Deployment Scope

Meta Business Suite is useful for planning and scheduling our posts across Facebook and Instagram. One of the challenges for publishers is ensuring members of a team don't all post content at the same time and undermine their impact. Using Meta Business Suite enables the scheduling of posts and gives a team oversight of the timing of others' posts so they can be spread out appropriately. It can also be easier to post using Meta Business Suite than using separate applications.

Pros

  • Enables easy scheduling of posts on Facebook and Instagram
  • Gives teams oversight of posts by others
  • Makes it easier to find and respond to messages from your audience
  • Enables easy viewing of comments and notifications

Cons

  • The planner enables timings of others' posts to be seen easily, but an easier view of that content (eg by hovering over it) would be preferable
  • Insights gives detailed information on the performance of posts, but could be more intuitive - and it would be helpful if it flagged particularly good performers or practices.
  • Sometimes using @ tags is a little slow - and it's not always easy to tell which ones you want without opening another window and testing them yourself.

Return on Investment

  • It has reduced post scheduling clashes by about 75%.
  • It has given us far greater insight on best performing posts.
  • It has enabled swifter and improved responses to messaging.

Usability

Alternatives Considered

Hootsuite

Other Software Used

TweetDeck, Parse.ly, Google Analytics, Bitly

Powerful Reliable Trusted tool

Incentivized
Vaibhav GawandeView profile
Business Development Manager in Marketing at Bestosys Solutions Pvt Ltd (1-10 employees employees)

Use Cases and Deployment Scope

Unified management of my facebook and Instagram accounts. It allows us to manage campaign, schedule post from one single dashboard which results in consistency in our post scheduling. It's gives us templates to design content. Definately our lead collection has increased from desired audience.

Helped us expand our business in Kuwait, middle East, South East Asia.

Pros

  • Create, schedule posts, Stories
  • Unified inbox for msgs from facebook, instagram
  • Analytic that make us take wise decisions

Cons

  • Interface is a bit tricky to understand initially
  • Integration with CRM is complex, can be made simpler. Use struggled with TeleCRM
  • Sometimes data is not in sync with CRM

Return on Investment

  • Helped us expand business outside India, we got 10 new business this quarter
  • Targeting can be further fine tuned, many time we got irrelevant leads
  • Saves many hours is content creation, scheduling, the AI feature helps us reach more audiences

Usability

Alternatives Considered

SocialBee and Later Social

Other Software Used

Freshdesk, Zoho Books, Stripe Payments, Zapier, Razorpay Payment Gateway

Meta Business Suite Review

Incentivized
Noah BurtonView profile
Owner, PTA, CSCS at Core Rehab (11-50 employees employees)

Use Cases and Deployment Scope

We've used Meta Business Suite to help with communication and advertising on social media platforms for physical therapy workshops that we conduct on a monthly basis. It has been helpful to easily manage that aspect of things. The platform holds lots of info and is easy to manage for advertising on social media.

Pros

  • Manage social media advertising
  • Helped streamline advertising

Cons

  • Frequent updates make it hard to find things
  • Too frequent changes makes it not very user friendly

Return on Investment

  • Improved leads for our workshops
  • Easier to manage leads

Alternatives Considered

360 Business Tool

Other Software Used

Meta Business Manager, Facebook Messenger, Instagram for Business

Better but still a ways to go.

Incentivized
Aaron HendersonView profile
Marketing Specialist in Marketing at MK Marketing (11-50 employees employees)

Use Cases and Deployment Scope

I'm using the Meta Business Suite to plan, design and complete my marketing objectives from my paid to my non-paid. I'm able to at least integrate those two worlds into a strategy that takes into account the opportunities they both pose. Do they do it perfectly? No, But, for the most part I can make happen what I want.

Pros

  • Scheduling
  • Integration between paid and not paid
  • Ability to be able to cross platforms while using 1 dashboard

Cons

  • It's not uniform across all platforms, yet
  • Seems that certain pieces have more than others
  • The mobile functionality of scheduling, to me, still has a way to go

Return on Investment

  • Can feature my business, but not guarantee a ROI
  • Word can spread, but I want to see more results in the fields I want to see - I think Meta Business Suite is good at getting the info they want you to have, not what I want
  • Integration still has a ways to go

Usability

Alternatives Considered

Attribution in Google Analytics, Google Ad Manager, Google Ads and Google Analytics

Other Software Used

Google Analytics, Google Ads, Google Ad Manager