Overview
What is SAP Customer Data Solutions?
The SAP Customer Data Cloud, based on Gigya (acquired by SAP in 2017) is a product suite that allows users to identify consumers, business customers, or partners across devices and channels to drive registrations and engagement; manage access, permission, and…
The best platform to manage customer data
SAP Customer Data Solutions review
One of the best platform to manage customer data.
Tremendously strong technology to construct experiences tailored to the customer's preferences
Great platform for understanding the customers and deliver personalized experiences
Exceptional platform for efficient and precise data manipulation.
SAP Customer Data Solutions gets the job done
Insights into SAP Customer Data Solutions.
Incredibly powerful that it greatly simplified our marketing tech stack
Deep Insights for Successful Marketing: Utilizing SAP Customer Data Solutions
SAP Customer Data Solution: " A great platform for customer data"
SAP Customer Data Solutions: Strengthening Connections with Customers
Great Product. Easy to use
SAP Customer Data Solutions Review
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Data Storage (29)7.878%
- Data Enhancement (29)7.777%
- Data Connectors (29)7.676%
- Data Ingestion (29)7.575%
Reviewer Pros & Cons
Pricing
What is SAP Customer Data Solutions?
The SAP Customer Data Cloud, based on Gigya (acquired by SAP in 2017) is a product suite that allows users to identify consumers, business customers, or partners across devices and channels to drive registrations and engagement; manage access, permission, and consent; and transform data into…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Features
Tag Management
Features related to tag management
- 7.6Tag library(27) Ratings
The software natively supports a variety of vendors, including the most important or common ones such as Google and Adobe.
- 7.6Tag variable mapping(25) Ratings
The software allows users to manipulate data and map it to known variables in the tag without custom development.
- 7.7Ease of writing custom tags(26) Ratings
The software allows users to create and implement custom tags when a certain tag is not among the available templates.
- 7.5Rules-driven tag execution(26) Ratings
The software allows for flexible tag firing based on multi-part load rules, as well as tag sequencing and dependencies.
- 7.7Tag performance monitoring(25) Ratings
The software tracks things like tag load time, blocking tags, uptime / response time, and tag killing, and sends alerts.
- 7.6Page load times(26) Ratings
The tag management software has helped improve page load speeds.
- 7.4Mobile app tagging(25) Ratings
The software can manage tags for mobile apps as well as websites.
- 7.5Library of JavaScript extensions(24) Ratings
The software offers a library of pre-built JavaScript functions for use with tags and load rules for data manipulation, UI functionality or data collection.
Audience Segmentation & Targeting
A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.
- 7.7Standard visitor segmentation(28) Ratings
Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.
- 7.8Behavioral visitor segmentation(27) Ratings
Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.
- 7.4Traffic allocation control(27) Ratings
Ability to set what percentage of website traffic receives specific test variants in order to roll out code only to a subset of site visitors.
- 7.8Website personalization(26) Ratings
Ability to optimize user experience for individual site visitors based on certain characteristics and past actions (e.g. past purchases, geolocation, demographics, device type, referral source, etc..). An example of this is product and/or content recommendations based on visitor characteristics.
Customer Data Management
Allows customer data platforms (CDPs) to function as a central hub and single source of truth for customer data.
- 7.3Account Scoring(27) Ratings
This may include scoring for leads, customer accounts, buying intent, and personas.
- 7.8Customer Data Governance(28) Ratings
Includes consent management to comply with GDPR and data privacy standards as well as protect PII information.
- 7.6Data Connectors(29) Ratings
Functionality that enables users to forward or syndicate data to other platforms or systems and connect to internal or external services using APIs.
- 7.7Data Enhancement(29) Ratings
Includes bulk or automated data cleansing, appending missing data from contact lists and inbound leads, and the ability to process data with an optimized number of fields.
- 7.5Data Ingestion(29) Ratings
The ability to collect, validate, standardize, and map customer data from first or third-party sources.
- 7.8Data Storage(29) Ratings
Data consolidation and warehousing capabilities.
- 7.6Data Visibility(29) Ratings
The ability to visualize usage and account data, including funnel and pipeline and front and back-end visibility.
- 7.5Event Data(27) Ratings
Refers to the overall quality and tracking of cross-channel event data linked to actions taken by specific user accounts.
- 8Identity Resolution(27) Ratings
Leverages centralized data flow to identify and sync leads, prospects, and customer accounts and deduplicate user information while addressing issues such as third-party cookie deprecation.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is SAP Customer Data Solutions?
SAP Customer Data Solutions Features
- Supported: Customer Identity Access Management
- Supported: Enterprise Consent and Preference Management
- Supported: Customer Data Platform
SAP Customer Data Solutions Screenshots
SAP Customer Data Solutions Video
SAP Customer Data Solutions Integrations
- Dynamic Yield
- Coveo Qubit
- Sitecore Discover
- Algolia
- Visa Acceptance Solutions (CyberSource)
- Adyen
- Worldpay from FIS
- Stripe Payments
- Braintree, a PayPal service
- Avalara
- Vertex
- BloomReach
- Certona
- Solr
- Endeca
- Empathy Broker
- Twiggle
- Syste visual search
- EasyAsk
- Wirecard
- Paymetric
- Optile
- Paybright
- Payeezy
- OpenText
- CELUM
- Tenovos
- Mirakl
- SAP products and solutions
SAP Customer Data Solutions Competitors
- Akamai
- ForgeRock Identity Platform
- Salesforce
- One Trust
- Okta
- Tealium
- Segment
- Adobe
- Oracle
SAP Customer Data Solutions Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Countries | SAP Customer Data Cloud supports data localization globally with global data centers in North America, EMEA, Russia, China, and Australia, as well as compliance with regional laws |
Supported Languages | English, French, German, Italian, Spanish, Russian, Traditional Chinese, Simplified Chinese, Japanese, Korean, Brazilian Portuguese, Latin American Spanish |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(106)Attribute Ratings
- 9.5Likelihood to Renew10 ratings
- 8Availability57 ratings
- 7.3Performance7 ratings
- 9.1Usability7 ratings
- 9.1Support Rating8 ratings
- 9.1Online Training7 ratings
- 9.1In-Person Training2 ratings
- 7.3Implementation Rating7 ratings
- 9.1Configurability1 rating
- 9.1Product Scalability1 rating
- 9.1Ease of integration1 rating
- 4.5Vendor pre-sale1 rating
- 4.5Vendor post-sale1 rating
Reviews
(1-5 of 5)from Gigya to SAP CDC
- customer base management (all levels)
- consents management
- UX/Screen Sets
- integrations
- minors management
- sites explorer
- documentation navigation (previous version better)
- positive impact in the growth of the customer base and longevity of the sites and technologies on which the platform has been integrated (on our customers)
- SAP Commerce Cloud and SAP Customer Data Solutions
- multicountry and multisites integrations
- minors check integrations
- B2C and B2B integrations
- check minors age in relations of consents and tutors
- multicountry integrations
- entry point hub for all identity
- Product Features
- Product Usability
- Product Reputation
- Prior Experience with the Product
- Implemented in-house
- Third-party professional services
Phase 2: UI integration (web/mobile)
Phase 3: Consents assessment and configuration
Phase 4: ETL integration
- mobile integration
- dataflows number limitations
- Online Training
- In-Person Training
- screensets building
- consents management
- dataflows building
- big query execution
- mobile integration
- magento
- sftp
- ios/android
- sap commerce cloud
- others B2B
- File import/export
- Single Signon
- API (e.g. SOAP or REST)
- Javascript widgets
- ETL tools
- new features
- new features
- improve functionalities
Unsure if it can handle our volume of comments.
- The social sharing elements and analytic's are all solid. It generally manages comments well although there have been some bugs in handling the volume of comments our site delivers daily.
- There have been some issues with the volume of comments we receive as well as adding words to our blacklisted terms.
- We are receiving page views/users from the sharing done on our site by our readers.
- Social media sharing across our site, detailed data on all social sharing metrics, commenting and moderation on all articles on our site.
- Implemented in-house
- Online training
- In-person training
- Self-taught
- Olapic (User generated photos), any new mobile applications we are developing..
Highly effective.
- It enables social lo-gin and social account creation. It functions very well.
- Its been very stable with good uptime.
- Also easy for us to implement. Gigya does maintain the platform and continually make improvements.
- Support team has been very helpful and very responsive.They are always eager to bring new features to our attention. They just make sure that we get the most out of the product. This is much appreciated.
- Nothing.
- New users in last month, 44% are using Gigya patform to create account with MLG. It is used extensively.
- 55% are using native account creation, 40% are creating accounts through social networks.
- Having Gigya monitor Facebook and Google + APIs so we don't have to is also great. This would be hard for us to do internally.
- Social login: Enabling single sign-on. Users open an account with us. Gigya allows creation of account using Facebook, Google +, Twitter. In addition to social account creation, we use the Gigya share bar to enable social account linking. When logged in, participants can share their activity on our sites directly back to Facebook or Twitter. This helps promote content and activity and drive additional traffic.
- We also use the Gigya analytics package which is very good. We analyze all activities via the Gigya admin panel.
- Vendor implemented
- Online training
- Self-taught
- They have a huge number of social networks that we can integrate with, but we only use Google + , FB and Twitter because our users mainly use those networks.
Very cool product. Had a big impact.
- On the technical side, it has allowed us to replace other weaker modules. It concentrates everything on one single platform.
- We have reduce loads on servers. Some calls are going to Gigya not our own servers. We don't have to manage all the sign-in process ourselves - it is all managed by Gigya now. We don't have to log comments on our DB because it lives in Gigya.
- It was very difficult for us to keep up with FB / Twitter / Google+ changes tothe APIs. With Gigya it always works no matter what's going on with APIs. I used to have a couple of guys looking at this every week, now I don't have to do that.
- All our numbers went up. Comments, sharing polls, social logins - everything dramatically increased. This is very cool.
- Numbers for referred traffic from social media channels also went up.
- Client service is excellent. a Gigya project manager works closely with us. he helps us review what we are doing. Gigya helps us with QA and with best practices.
- Nothing obvious. Some editors and traffickers want a more detailed analytics package. Gigya reports are pretty basic. There is a strong need for more advanced analytics and automated reports.
- We have talked to Gigya about it, and they are working on it.
- Social media API changes - don't have to keep up with this.
- Reduced server loads.
- Increased referral traffic from social media.
- Comments increased on all sites.
- Poll interactions increased.
- Sharing activities increased.
- We started in summer and now use the platform daily across the business.
- Initially, we ran a test during the presidential elections: we implemented live streaming media of all election coverage and used Gigya to enable chat blogging on the right hand pane of the screen. This was very successful. Many viewers chatted with each other during the streaming coverage.
- The main process we support are content sharing from our website, commenting, and some specific implementations with Reactions (online polls) using the API. all of these areas perform much better than they did before. we have far higher rates of social sharing and commenting that we did before.
- Vendor implemented
- Implemented in-house
- Online training
- Just the website for now.
- Want to integrate with our mobile apps. We will do this early next year.
Gigya good at keeping up with 2nd-tier platforms.
- It really depends on your business needs. If you are looking for something to very rapidly social enable a website, Gigya is awesome. If you want to do more advanced things, it's less useful. The real advantage is keeping up with changes to the Facebook and Twitter platforms, so that social sign-on and other integration continue to work.
- We are a massively international company, and have to support a very large number of minor social platforms which are used in other countries but not in the US. For Nike, 80% of our social traffic is from Facebook, 18% from Twitter, and the remaining 2% from second-tier international sites. Gigya is very good at keeping up with all these second-tier platforms so we don't have to.
- There are some issues in keeping up with Facebook and Twitter changes. Generally, they are on top of changes, but sometimes things break.
- Facebook friend list is cached in Gigya and the displayed list is 24 hours old. This can be a problem when we really need the most up-to-date list. It's often more expedient for us to go to Facebook directly to be sure we have the latest list.
- we are a preferred partner of both Facebook and Twitter and, as such, we get sneak previews of changes to these platforms well before Gigya does.
- There are some issues with token management. Essentially, the problem is that session credentials handled by our Nike app are not compatible with Gigya. This means that every individual user has to have an individual authentication key instead of Nike master key which results in more overhead and calls to the platforms to manage session authentication.
- The biggest quantifiable value for me has to do with social media platform support. I do not need to hire a developer to handle "second-tier" international social media platforms. Gigya handles that for me.
- The product supports social enablement of our website: Primarily, social sign-on and sharing.
- We use Gigya to integrate with a very large number of social media platforms: Apart from FB and Twitter, we talk to Path, RenRen, Wechat, Moxie, Orkut, Instagram, Pinterest, YouTube, Vimeo and Zkontaka (a Russian site).