Overview
What is SAP Customer Data Solutions?
The SAP Customer Data Cloud, based on Gigya (acquired by SAP in 2017) is a product suite that allows users to identify consumers, business customers, or partners across devices and channels to drive registrations and engagement; manage access, permission, and…
The best platform to manage customer data
SAP Customer Data Solutions review
One of the best platform to manage customer data.
Tremendously strong technology to construct experiences tailored to the customer's preferences
Great platform for understanding the customers and deliver personalized experiences
Exceptional platform for efficient and precise data manipulation.
SAP Customer Data Solutions gets the job done
Insights into SAP Customer Data Solutions.
Incredibly powerful that it greatly simplified our marketing tech stack
Deep Insights for Successful Marketing: Utilizing SAP Customer Data Solutions
SAP Customer Data Solution: " A great platform for customer data"
SAP Customer Data Solutions: Strengthening Connections with Customers
Great Product. Easy to use
SAP Customer Data Solutions Review
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Data Storage (29)7.878%
- Data Enhancement (29)7.777%
- Data Connectors (29)7.676%
- Data Ingestion (29)7.575%
Reviewer Pros & Cons
Pricing
What is SAP Customer Data Solutions?
The SAP Customer Data Cloud, based on Gigya (acquired by SAP in 2017) is a product suite that allows users to identify consumers, business customers, or partners across devices and channels to drive registrations and engagement; manage access, permission, and consent; and transform data into…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Features
Tag Management
Features related to tag management
- 7.6Tag library(27) Ratings
The software natively supports a variety of vendors, including the most important or common ones such as Google and Adobe.
- 7.6Tag variable mapping(25) Ratings
The software allows users to manipulate data and map it to known variables in the tag without custom development.
- 7.7Ease of writing custom tags(26) Ratings
The software allows users to create and implement custom tags when a certain tag is not among the available templates.
- 7.5Rules-driven tag execution(26) Ratings
The software allows for flexible tag firing based on multi-part load rules, as well as tag sequencing and dependencies.
- 7.7Tag performance monitoring(25) Ratings
The software tracks things like tag load time, blocking tags, uptime / response time, and tag killing, and sends alerts.
- 7.6Page load times(26) Ratings
The tag management software has helped improve page load speeds.
- 7.4Mobile app tagging(25) Ratings
The software can manage tags for mobile apps as well as websites.
- 7.5Library of JavaScript extensions(24) Ratings
The software offers a library of pre-built JavaScript functions for use with tags and load rules for data manipulation, UI functionality or data collection.
Audience Segmentation & Targeting
A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.
- 7.7Standard visitor segmentation(28) Ratings
Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.
- 7.8Behavioral visitor segmentation(27) Ratings
Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.
- 7.4Traffic allocation control(27) Ratings
Ability to set what percentage of website traffic receives specific test variants in order to roll out code only to a subset of site visitors.
- 7.8Website personalization(26) Ratings
Ability to optimize user experience for individual site visitors based on certain characteristics and past actions (e.g. past purchases, geolocation, demographics, device type, referral source, etc..). An example of this is product and/or content recommendations based on visitor characteristics.
Customer Data Management
Allows customer data platforms (CDPs) to function as a central hub and single source of truth for customer data.
- 7.3Account Scoring(27) Ratings
This may include scoring for leads, customer accounts, buying intent, and personas.
- 7.8Customer Data Governance(28) Ratings
Includes consent management to comply with GDPR and data privacy standards as well as protect PII information.
- 7.6Data Connectors(29) Ratings
Functionality that enables users to forward or syndicate data to other platforms or systems and connect to internal or external services using APIs.
- 7.7Data Enhancement(29) Ratings
Includes bulk or automated data cleansing, appending missing data from contact lists and inbound leads, and the ability to process data with an optimized number of fields.
- 7.5Data Ingestion(29) Ratings
The ability to collect, validate, standardize, and map customer data from first or third-party sources.
- 7.8Data Storage(29) Ratings
Data consolidation and warehousing capabilities.
- 7.6Data Visibility(29) Ratings
The ability to visualize usage and account data, including funnel and pipeline and front and back-end visibility.
- 7.5Event Data(27) Ratings
Refers to the overall quality and tracking of cross-channel event data linked to actions taken by specific user accounts.
- 8Identity Resolution(27) Ratings
Leverages centralized data flow to identify and sync leads, prospects, and customer accounts and deduplicate user information while addressing issues such as third-party cookie deprecation.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is SAP Customer Data Solutions?
SAP Customer Data Solutions Features
- Supported: Customer Identity Access Management
- Supported: Enterprise Consent and Preference Management
- Supported: Customer Data Platform
SAP Customer Data Solutions Screenshots
SAP Customer Data Solutions Video
SAP Customer Data Solutions Integrations
- Dynamic Yield
- Coveo Qubit
- Sitecore Discover
- Algolia
- Visa Acceptance Solutions (CyberSource)
- Adyen
- Worldpay from FIS
- Stripe Payments
- Braintree, a PayPal service
- Avalara
- Vertex
- BloomReach
- Certona
- Solr
- Endeca
- Empathy Broker
- Twiggle
- Syste visual search
- EasyAsk
- Wirecard
- Paymetric
- Optile
- Paybright
- Payeezy
- OpenText
- CELUM
- Tenovos
- Mirakl
- SAP products and solutions
SAP Customer Data Solutions Competitors
- Akamai
- ForgeRock Identity Platform
- Salesforce
- One Trust
- Okta
- Tealium
- Segment
- Adobe
- Oracle
SAP Customer Data Solutions Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Countries | SAP Customer Data Cloud supports data localization globally with global data centers in North America, EMEA, Russia, China, and Australia, as well as compliance with regional laws |
Supported Languages | English, French, German, Italian, Spanish, Russian, Traditional Chinese, Simplified Chinese, Japanese, Korean, Brazilian Portuguese, Latin American Spanish |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(106)Attribute Ratings
- 9.5Likelihood to Renew10 ratings
- 8Availability57 ratings
- 7.3Performance7 ratings
- 9.1Usability7 ratings
- 9.1Support Rating8 ratings
- 9.1Online Training7 ratings
- 9.1In-Person Training2 ratings
- 7.3Implementation Rating7 ratings
- 9.1Configurability1 rating
- 9.1Product Scalability1 rating
- 9.1Ease of integration1 rating
- 4.5Vendor pre-sale1 rating
- 4.5Vendor post-sale1 rating
Reviews
(1-25 of 52)Customer Engagement with SAP customer data solutions
The best platform to manage customer data
SAP Customer Data Solutions review
One of the best platform to manage customer data.
Tremendously strong technology to construct experiences tailored to the customer's preferences
Great platform for understanding the customers and deliver personalized experiences
SAP Customer Data Solutions gets the job done
Insights into SAP Customer Data Solutions.
Great Product. Easy to use
SAP Customer Data Solutions Review
An end-to-end, flexible and complete Customer Identity and Access Management solution
An industry leading tool to help improve customer experience
Customer focused needs analysis
A Powerful Tool for Customer Insights
Amazing tool for the GOAT
So, the problem it solves is that sometimes people want special products, and the store needs to remember what products they like. SAP helps by keeping all that info in one place, so the store can make people happy by getting them the orders they really, really want.
The scope? Well, it helps store owners and all the clients make sure everyone gets the orders they love. It's like having a big friendly robot in the store that knows what everyone likes.