The app has potential but we want it to be better.
We use Monetate as our AB testing and site optimization tool on the website. We test a wide variety of things, from simple creative copy …
MonetateFormerly Kibo Personalization, powered by Monetate & Certona
Overview
What is Monetate?
Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate…
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What is Monetate?
Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in…
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Monetate?
Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.
Monetate is open, and designed to work across the user's marketing stack. It is real-time too, with machine learning capabilities to help deliver 1-to-1 personalization, through to testing & experimentation, and product recommendations at scale.
In October 2019 Monetate and Certona personalization technologies were acquired by Kibo Software. Kibo Personalization included capabilites from these solutions. Monetate was spun off from Kibo in October of 2022.
Monetate Features
- Supported: Testing
- Supported: Segmentation
- Supported: Machine Learning
- Supported: Data Integration
- Supported: APIs
Monetate Integrations
Monetate Competitors
Monetate Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Languages | English |
Monetate Downloadables
- Monetate’s machine learning and automated personalization together with Certona’s mastery of product recommendations are described in this playbook.It also includes definitions of the different tactics available, alongside suggested key best practices when implementing optimization and personalization strategies.
- According to Gartner, by 2024, 75% of the global population will be covered by data privacy regulations. And Google’s ban on third-party cookies will affect over 3.2 billion people. Whereas with third-party data, retailers and online business could get access to information on pretty much all of their customers, now they have to rely on the customers volunteering the information they need to make personalization effective. This could drastically cut the percentage of customers that online businesses have useful data for. How marketers look for and collect these insights will have to change, but it is still possible to gather the geographic, gender, age, and preference information you need to make personalization effective.
Frequently Asked Questions
Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.
Adobe Target, Optimizely Web Experimentation, and Dynamic Yield are common alternatives for Monetate.
Reviewers rate Implementation Rating highest, with a score of 9.1.
The most common users of Monetate are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings
(188)Attribute Ratings
- 8.2Likelihood to Renew
- 10Availability
- 10Performance
- 6.3Usability
- 8Support Rating
- 10In-Person Training
- 9.1Implementation Rating
- 6.1Vendor post-sale
- 8.8Monetate Testing
- 8.4Monetate Segmentation & Experience Testing
- 6.6Monetate Machine Learning Capabilities
- 8.6Monetate Analytics & Reporting
- 6.9Monetate Data Integrations
- 7.4Monetate Marketing Goals
- 8.4Monetate Ease of Use
- 8.2Monetate Customer Success
- 8.3Monetate Customer Support
Reviews
(1-25 of 115)Companies can't remove reviews or game the system. Here's why
July 01, 2024
The app has potential but we want it to be better.
- Simple to launch a/b testing.
- Scheduling start and ends for various experiences.
- Popups for customer notifications.
- Integration elements with Shopify.
- Custom goals for AB testing.
- Options to integrate in with CDP tools and audiences.
July 01, 2024
Great for tool to support your platform.
- personalization
- a/b test
- email
- interface
- ui improvements
- configuration clarity
July 01, 2024
Great tool for web personalization.
- The user interface is easy to navigate.
- Their customer support is great, they will help us to troubleshoot and work through issues whenever we need.
- Monetate was easy to integrate to our site.
- There is a flashing effect when personalized experiences are rendered on the front end, which is not preferred.
- Behavior based personalization is difficult to set up/currently unavailable.
- Item recommendations are not always relevant.
June 27, 2024
Experiences with Monetate experiences!
- Collecting user interacted / bought products
- Recommending relevant products on customer's feed
- Giving a better exposure to different kinds of products
- There should be an option to configure Monetate experiences for pre-prod environment
- Datasets page is too slow to load, irrespective of the network
- Should be an easier way of changing attribute datatypes in a dataset
June 27, 2024
Monetate great for Testing and Personalization
- A/b testing
- Audience targeting
- personalization
- Analytics flexibility in tool
- engagement rate calculations
- Experiences that can be built by business users
June 27, 2024
Monetate review
- Easy to load badges onto products
- Setting up an experience is straightforward
- Can easily pause experiences in the main dashboard
- platform colours are dull
- assign a web experience a colour tab
- Be able to schedule a change to a current experience to go live instead of setting up a new experience
June 26, 2024
Monetating or not?
- A/B Testing
- Multivariate Testing
- KPI Monitoring
- Change monitoring
- Multiple tests in parallel
- Changing test parameters after launching the test
- Recording some user sessions that are part of the tests
- Providing user insights for example demographics (if possible)
June 26, 2024
Monetate Review
- Metric reporting
- A/B Testing
- More guidance, how to's, documentation
- UI / usability improvements
- Interface can be difficult to interpret and find what you are looking for
- Takes a long time to learn how to use, this could be improved with better documentation & improved interface to make actions easier
June 25, 2024
Good A/B testing tool!
- Slotted recommendations strategy.
- Standard Deviation scoring of A/B testing.
- Results dashboard.
- Training and documentation.
June 20, 2024
Optimize your product recommendations dynamically
- alleviates manual lift for our team
- tracks insights of all tests we are running in one place
- setting up strategies and experiences is a timely matter, would love to see a more streamlined or 'smart' in the future
September 05, 2023
Ease of use
- Ease of use
- banners
- Customer Segmentation and Targeting.
- Very Customizable in its capabilities.
- High-level reporting.
- Very HTML-heavy in some aspects.
- HTML module selector is not always accurate.
- Masking can be difficult to figure out.
July 11, 2023
Monetate - a great starting point
- Segment user for AB testing
- Personalized recommendation
- Inject campaign based creatives
- Scope for Automation and real-time integration with Web
- Masking can be difficult to figure out
- Need a longer learning cycle for users to leverage all the capabilities available in the suite
May 30, 2023
We're new users but mostly happy with it so far.
- Easy to use interface.
- Seamless for the end user.
- SEO is not affected.
- Personalized site means greater retention and interest.
- Doesn't always work with active or JS controlled elements on the site.
- We use a lot of support hours to implement experiences.
May 03, 2023
The most powerful platform in market
- Product recommendation
- A/B Testing
- Personalization
- It needs to be easy to integrate with other platforms
- It can be easier to use
April 18, 2023
Quick overview
- Personalisation
- Testing
- Segmentation
- Targeting - making it easier to target experiences from specific channels
- Product Recommendations - based on specific customer behaviour
- A/B test
- CMS
- A/B majority fit
- EVERYTHING!!!
- Customer support
- Platform functionality and accuracy of data
March 22, 2023
Happy User!
- Product recommendations
- A/B Testing
- Hot Fixes
- Intuitive guide to creating experiences
- Beta reporting quality
March 20, 2023
Awful experience, would not recommend if you actually want to improve on your business KPIs
- Tested a variety of theories
- Created experiences focused in different parts of the website, homepage, PLP and PDP
- Little to no analysis provided by CSM on experiences
- A lot of experiences were created without a control, so there was no data comparison to give clear insight
- Shocking communication, often over promised and under delivered
- Found the Monetate dashboard hard to use, confusing and unclear where to find key information
- Unfortunately with such lack of support, we were unable to create any experiences independently
- A/B Testing.
- Custom Targeting.
- Intuitive user interface.
- Lack of information in the Knowledge Base.
- Prior experience with coding (HTML, CSS, Javascript) is a huge asset to use the Action Builder tool.
- The queue to speak with developers to help set up a test or confirm an account setting is very long.
February 28, 2023
Monetate Review
- Targeting. We get to target different branches across the UK and also we can target users whether they are logged in or not.
- Quick Win. Changing something as a reactive response is super easy with Monetate and saves us going into our CMS.
- Analytics. We can see our each of our events perform.
- In my opinion, the only thing I would change is finding the right blog/help guide to use.
November 22, 2022
Kibo Personalization, Powered by Monetate is a fully functional
- We do not know of another program that gives greater solidity to all your administrative content on the web, this program promises greater control to all its users in the cloud.
- We can work as a group on the web thanks to Monetate, part of our mission is to work comfortably from our mobile devices and share our content immediately.
- I like Monetate because of the multiple aspects that I can modify to my liking as well as download them to work without depending on a Wi-Fi network.
- Time is required to be able to achieve the objectives with this program, since it is not very easy to use and run it in its best version.
- It is very important to train before implementing this program, since its interface becomes much more complicated with each update, this can be improved by making it much more organic and simple.
- This program still has a lot of potential to exploit and to generate a better management for the exhibition of our products, it can be a bit complicated to show the product on the web without limitations with the image.
November 04, 2022
A platform hampered by poor technical support
- Audience segmentation is relatively painless. They provide a robust way to granularly target visitors by device type, location, weather, demographics, etc.
- Our CSM has been very engaged and detailed in supporting our partnership. She provides very prompt responses and clearly works hard to push the Kibo team when possible.
- The User Interface to develop new actions is not terrible.
- Supports Single Sign On, which is the preferred method of managing users at my organization.
- In my opinion, the Automated Personalization feature is lackluster and I regret purchasing this feature. It does not have the flexibility to personalize by the variables I consider important in visitor segmentation - notably, not considering marketing channel as a predictor.
- Monetate's development team is terrible. Turn over is high, we've gone through 3 dedicated developers in less than a year. Every one has shown ineptitude within their platform, regularly requiring months and quarters to find what should be common knowledge for folks to have access to the backend code base. They don't know their own documentation and have provided us with conflicting (re: wrong) information. Their failure here is the main driver in our considering other vendors.
- There is a lot of nuance in their platform. Anything not done quite right will cause hours of headache to resolve. This was not the marketer friendly platform that was promised us.
- In my opinion, Monetate has failed to provide testing and statistical expertise and guidance. We have scheduled 3 sessions with their statistics specialists, only to be given a marketing spiel, rather than specific explanations on how their algorithms work and should be implemented within tests as best practice. They have not shown any understanding on how to understand the results of a test and how to provide recommendations to leadership. We've gone through 2 strategy sessions that stopped because of turnover and have not picked up since.
- Monetate does not have any integration with Adobe Analytics, our web analytics platform of choice. As a result, their generic implementation is STILL creating bugs and affecting our analytics tracking after 7 months of debugging.
- Product Recommendation Algorithm. Monetate does a great job of creating different algorithms that we use on our PDP pages as well as category pages. The tool has excellent machine learning capabilities and saves us a lot of time not having to hand merchandise the recommendation strategies.
- Real-Time Analytics. We use Monetate for A/B testing and it's a great feature that we can see sessions/clicks in real-time.
- Customer Support/ Tech support. It's extremely difficult for us to get timely responses from our representatives. It's not unusual for us to have to wait several days to get a response. In the 2 years, I've worked on our Monetate account, there has been almost constant turnover in employees which has required a lot of time for our account reps to get up to speed with our business. There's not a lot of transparency into our account rep's tickets with developers. Truly, it would probably be easier for us to directly contact the developers ourselves.
April 06, 2022
Kibo Personalization continues to be a great product - needs some improvement for headless websites.
- A/B Testing
- Targeting
- IT Workaround
- Able to be used by non-developers.
- I wish it worked better with headless architecture. There has been frustration around it being able to easily identify elements on the page using the builder in a headless environment.
- Would love for more proactive suggestions and QBRs like what was done in previous years at Monetate.