Monetate great for Testing and Personalization
June 27, 2024

Monetate great for Testing and Personalization

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Certona (legacy)

Modules Used

  • Personalization
  • Customer Segmentation & Targeting
  • Testing and Optimization

Overall Satisfaction with Monetate

Monetate has allowed us to scale our AB testing program to an impressive system that flexes to our needs. It has allowed us to break out of the box of an inflexible CMS to create new and dynamic site experiences that serve our customers better. The lightbox experiences has been particlarly powerful in accelerating our on site personalization and conversion goals while our site itself is in flexible in some areas.

Pros

  • A/b testing
  • Audience targeting
  • personalization

Cons

  • Analytics flexibility in tool
  • engagement rate calculations
  • Experiences that can be built by business users
Would love more local market support
Social proof has helped us increase ATB rates on PDP by almost 1%
Easier to use, more flexible, and better vendor support

Do you think Monetate delivers good value for the price?

Yes

Are you happy with Monetate's feature set?

Yes

Did Monetate live up to sales and marketing promises?

Yes

Did implementation of Monetate go as expected?

Yes

Would you buy Monetate again?

Yes

If you need a third party for testing, Monetate is a great way to scale quickly. It also has a laundry list of ways to target users, by location, behavior, or actions that lets you kick off a personalization program out of the box. We are also encouraged by the potential is has to help scale our personalization program with integration to a third party CDP.

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