The app has potential but we want it to be better.
July 01, 2024
The app has potential but we want it to be better.
Score 3 out of 10
Vetted Review
Verified User
Software Version
Certona (legacy)
Modules Used
- Testing and Optimization
Overall Satisfaction with Monetate
We use Monetate as our AB testing and site optimization tool on the website. We test a wide variety of things, from simple creative copy tests to apps and personalization elements. We also use it to run targeted experiences for promotions and new product releases. We look to Monetate to help measure the effectiveness of different elements on the site and see how various layouts, creative, and copy can impact our conversion rate and bottom line.
Pros
- Simple to launch a/b testing.
- Scheduling start and ends for various experiences.
- Popups for customer notifications.
Cons
- Integration elements with Shopify.
- Custom goals for AB testing.
- Options to integrate in with CDP tools and audiences.
- Ability to improve AOV.
- Optimize for CVR.
- Align on marketing creative based on AB test.
N/A, we chose to use separate tools for most of this.
It was what the company used before I started.
Do you think Monetate delivers good value for the price?
No
Are you happy with Monetate's feature set?
No
Did Monetate live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Monetate go as expected?
I wasn't involved with the implementation phase
Would you buy Monetate again?
No
Comments
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