Item: Monetate
Rating: 8
Author: Verified User

Overall Satisfaction with Kibo Personalization, powered by Monetate & Certona

Use Cases and Deployment Scope

We use Kibo Personalization for all a/b onsite testing as well as targeting specific segments: geo-location, device type, etc. We have also used Kibo as an IT workaround when our internal site capabilities are limited and we need a change to the website done quickly with low effort.

Pros and Cons

Pros

A/B Testing
Targeting
IT Workaround
Able to be used by non-developers.

Cons

I wish it worked better with headless architecture. There has been frustration around it being able to easily identify elements on the page using the builder in a headless environment.
Would love for more proactive suggestions and QBRs like what was done in previous years at Monetate.

Return on Investment

We have seen a significant improvement in conversion on certain pages using Kibo Personalization.
We have reduced our dependency on IT resources which is a substantial cost savings.

Key Insights

Do you think Monetate delivers good value for the price?

Yes

Are you happy with Monetate's feature set?

Yes

Did Monetate live up to sales and marketing promises?

Yes

Did implementation of Monetate go as expected?

Yes

Would you buy Monetate again?

Yes

Likelihood to Recommend

Kibo Personalization is great at allowing non-developers (marketers) to build simple tests without relying on IT resources. Simple things like lightboxes and banners are easily built and repurposed while more technical builds can be done by internal IT or Kibo Personalization technical resources. This allows for more tests to be built without trying to work all through the internal IT release schedule.

Comments

Please log in to join the conversation

Kibo Personalization continues to be a great product - needs some improvement for headless websites.

Software Version

Modules Used