Item: Monetate
Rating: 6
Author: Verified User

Overall Satisfaction with Monetate

Use Cases and Deployment Scope

A/B Testing experiences and QA.
I use it personally for design QA on new experiences. And for A/B/Multivariant testing, and analysing metrics / user behaviour.

Pros and Cons

Pros

Metric reporting
A/B Testing

Cons

More guidance, how to's, documentation
UI / usability improvements
Interface can be difficult to interpret and find what you are looking for
Takes a long time to learn how to use, this could be improved with better documentation & improved interface to make actions easier

Return on Investment

Running many A/B tests have helped validate assumptions and roll out experiences that have had a significant benefit to the business & users

Post-Sale Experience

I am only one user in the business out of many. However, I found the training material and support lacking in the app / website itself. I have not reached out for support.

Customer Experience

A large portion of A/B tests have provided invaluable insights that have benefitted the business. It is an essential tool that we use frequently.

Alternatives Considered

Optimizely Feature Experimentation and Google Optimize

Not as advanced, and possibly not as bespoke in configuration. However as a designer these had a much more user friendly interface and easier to learn/master.

Key Insights

Do you think Monetate delivers good value for the price?

Not sure

Are you happy with Monetate's feature set?

Yes

Did Monetate live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Monetate go as expected?

I wasn't involved with the implementation phase

Would you buy Monetate again?

Yes

Other Software Used

Adobe Analytics, Google Analytics, Contentsquare

It's a powerful tool for managing and monitering customer facing experiences that can handle and assess data and metrics. However, the interface is not user friendly, there are many stakeholders within the business who use Monetate, many of whom are not advanced tech users, with limited knowledge in processes and terminology. Monetate would benefit in catering for these users also.

Comments

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Monetate Review

Software Version

Modules Used