Good A/B testing tool!
June 25, 2024

Good A/B testing tool!

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Software Version

Certona (legacy)

Modules Used

  • Recommendations
  • Testing and Optimization

Overall Satisfaction with Monetate

We currently use Monetate as our primary A/B testing tool for merchandising test functions; one example we have utilized Monetate for is testing how lister page recall sets differ when presenting in-stock collection items higher up the page. Recently, we have also explored using Monetoate as our recommendation tool. It allows for more complex strategy setting and slotting of strategies, which is more comprehensive than our current tool. Monetate has helped address issues with single-line transactions where recommending the right products on the way to checkout increases our units per order.

Pros

  • Slotted recommendations strategy.
  • Standard Deviation scoring of A/B testing.
  • Results dashboard.

Cons

  • Training and documentation.
  • Increased revenue.
  • Increased add to cart rate.
  • Increased customer loyalty.
N/A to my role.
This has allowed the team to confidently test the hypotheses and back it with financial benefits prior to releasing it to the web.
Increased options to run multi-variant tests in more complex scenarios allow more autonomy for merchandisers to set more complex recommendation strategies.

Do you think Monetate delivers good value for the price?

Not sure

Are you happy with Monetate's feature set?

Yes

Did Monetate live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Monetate go as expected?

I wasn't involved with the implementation phase

Would you buy Monetate again?

Yes

- More complex recommendation strategies - Multi Varient Testing: A/B/C/D etc.

Comments

  • Jaedyn Guthrie | TrustRadius Reviewer
    We are so happy to hear that you are adopting our slotted recommendations for more complex strategy setting. Excited to see you accomplish even more with Monetate product recommendations!

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