Good A/B testing tool!
June 25, 2024
Good A/B testing tool!
![Anonymous | TrustRadius Reviewer](https://static.trustradius.com/r/b3b88fb8fee6b36f114ba4f859614b50bc7c3380/images/no_photo.png)
Score 6 out of 10
Vetted Review
Verified User
Software Version
Certona (legacy)
Modules Used
- Recommendations
- Testing and Optimization
Overall Satisfaction with Monetate
We currently use Monetate as our primary A/B testing tool for merchandising test functions; one example we have utilized Monetate for is testing how lister page recall sets differ when presenting in-stock collection items higher up the page. Recently, we have also explored using Monetoate as our recommendation tool. It allows for more complex strategy setting and slotting of strategies, which is more comprehensive than our current tool. Monetate has helped address issues with single-line transactions where recommending the right products on the way to checkout increases our units per order.
Pros
- Slotted recommendations strategy.
- Standard Deviation scoring of A/B testing.
- Results dashboard.
Cons
- Training and documentation.
- Increased revenue.
- Increased add to cart rate.
- Increased customer loyalty.
This has allowed the team to confidently test the hypotheses and back it with financial benefits prior to releasing it to the web.
Increased options to run multi-variant tests in more complex scenarios allow more autonomy for merchandisers to set more complex recommendation strategies.
Do you think Monetate delivers good value for the price?
Not sure
Are you happy with Monetate's feature set?
Yes
Did Monetate live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Monetate go as expected?
I wasn't involved with the implementation phase
Would you buy Monetate again?
Yes
Comments
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