Overview
What is Meta Business Suite?
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can…
Clunky UI but gets the job done
Meta Business Suite - Good Overall
Meta Business Suite Review
In My Opinion, The Meta Business Suite Is Absolutely Terrible
TrustRadius Insights
Small Businesses Should Check Out The Current Money-Making Opportunities Meta For Business Offers
Meta for Business, a necessary pain
Facebook for Business is awesome!
Very Good Platform to Manage Your Facebook Accounts
FB Business easy ROI
An advertising platform that can be challenging for B2B.
Efficient, but not user friendly
Facebook ads are best for ROAS/Scale.
Great Tool if it Fits Your Use Case
If your business is not on Facebook, you're not doing it right!
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Audience targeting (5)6.666%
- Campaign success analytics (5)6.666%
- Content planning and scheduling (5)6.060%
- Real-time tracking (5)5.858%
Reviewer Pros & Cons
Pricing
What is Meta Business Suite?
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Features
Listening/monitoring
Using complex keyword searches to surface insights from social media conversations.
- 4Boolean keyword searches(3) Ratings
Users can build complex keyword searches to surface and analyze the right set of social media conversations.
- 4.3Filtering out noise/spam(3) Ratings
Users can filter out irrelevant search results through excluded keyword terms and other measures.
- 4.3Sentiment analysis(3) Ratings
The tool offers natural language processing to automatically assign positive, negative or neutral sentiment to each post. Users often have the ability to manually change the sentiment.
- 4.8Broad channel coverage(4) Ratings
The tool monitors multiple social channels, as well as blogs, forums, news sites and other websites.
Publishing
Scheduling posts to various social media channels and profiles from one interface.
- 6Content planning and scheduling(5) Ratings
Users can easily plan content and schedule posts to various social media channels and profiles from one interface.
- 6.6Audience targeting(5) Ratings
Users can target posts to audience members based on geolocation and other demographics.
- 6Content optimization(3) Ratings
The tool can suggest content, as well as the best days and times for content publication and customer engagement.
- 6.7Workflow management(3) Ratings
Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.
Engagement
Engaging with customers and responding to comments and inquiries via social media channels.
- 6.5Automated routing and prioritization(2) Ratings
Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.
- 3.8Customer interaction histories(4) Ratings
Users can view the entire customer conversation history when responding to a mention.
- 6Bulk actions(3) Ratings
Users can streamline workflow by taking bulk actions on multiple posts at once, such as archiving mentions, assigning tasks, or labeling sentiment.
Marketing
Using the software to increase customer engagement and grow customer base via social media channels.
- 6Lead generation(4) Ratings
Users can discover and engage with new prospects, based on certain parameters.
- 7Content marketing(3) Ratings
Users can discover content from social media conversations and leverage it in marketing materials.
- 7.8Paid media management(4) Ratings
Users can manage and optimize paid social media posts across different channels.
- 7.3Campaigns and promotions(4) Ratings
Users can create campaigns on social media channels, such as contests, sweepstakes, apps, tabs and quizzes.
Channel coverage/integration
Effective integration with social media networks, including the ability to monitor, publish and respond.
- 8Twitter(1) Ratings
The software allows users to monitor, publish and respond via Twitter.
- 7.5Facebook(4) Ratings
The software allows users to monitor, publish and respond via Facebook.
- 5LinkedIn(2) Ratings
The software allows users to monitor, publish and respond via LinkedIn, including Groups.
- 4.5Google+(2) Ratings
The software allows users to monitor, publish and respond via Google+.
- 8.3Instagram(4) Ratings
The software allows users to monitor, publish and respond via Instagram.
- 5Pinterest(2) Ratings
The software allows users to monitor, publish and respond via Pinterest.
- 5YouTube(2) Ratings
The software allows users to monitor, publish and respond via YouTube.
Reporting/analytics
- 6.6Campaign success analytics(5) Ratings
Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.
- 5.8Real-time tracking(5) Ratings
The tool tracks mentions and comments in real-time.
- 6Competitor analysis(3) Ratings
Users can compare themselves to competitors based on brand mentions, customer engagement and sentiment.
Account management
Users can manage access to multiple social media accounts.
- 6.5Role-based user permissions & privileges(4) Ratings
Permissions to perform actions or access social accounts are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 5.5Mobile access(4) Ratings
Users can effectively use the software through a mobile or tablet device.
Product Details
- About
- Integrations
- Tech Details
- FAQs
What is Meta Business Suite?
It can be used to publish feed posts and stories for both Facebook and Instagram without switching accounts. To post for a later time when customers are most engaged, the user can schedule posts and stories, save them as drafts or upload creative assets to the media library. Users can also read and reply to messages and comments across Facebook, Messenger and Instagram in a single place, and create Automated Responses for faster replies.
Meta Business Suite Integrations
Meta Business Suite Technical Details
Operating Systems | Unspecified |
---|---|
Mobile Application | No |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
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Community Insights
- Business Problems Solved
- Pros
- Cons
Users rely on Facebook for Business/Business Manager to easily manage multiple locations and advertising campaigns. With a user-friendly interface, digital marketing companies use it to market their own business and their clients' local businesses. It provides a central admin tool that makes it simple to add and maintain accurate data for each location. Organizations in the insurance industry utilize Facebook for Business to increase brand awareness through paid traffic and hyper-granular targeting settings, offering lead generation services in both B2C and B2B contexts. The platform also serves as a key asset for agencies, providing the largest reach and cost-effective placement pricing on the largest social media platform. Small businesses and nonprofits find it overwhelming to have an online presence and pay for advertising, but Facebook for Business simplifies this process by automatically creating a business page and providing advertising capabilities. These are just a few examples of how users leverage Facebook for Business to manage their pages, analyze analytics, and reach their target audience efficiently.
In addition to managing ads, Facebook for Business is used by marketing teams to advertise products on social media, driving ecommerce revenue and brand awareness. It helps businesses attract customers, increase sales, track customer interactions, and offers valuable data representation and reporting features. The platform also plays a role in internal communications by helping organizations communicate internally and improve efficiency in messaging. Entrepreneurs use Facebook for Business to position their brand, attract clients, and increase sales through interaction with the virtual community. It has been praised by users for its ease of use, powerful tools like Business Manager that allow them to manage multiple accounts, track metrics, navigate between different settings, and conduct effective marketing campaigns. Overall, Facebook for Business is commonly used across various industries including digital marketing agencies, non-profit organizations, sales teams, entrepreneurs, and social media teams who seek to maximize their reach and engagement with target audiences through efficient ad management and content distribution strategies.
Valuable Tool for Managing Facebook Pages and Ads: Users have consistently found that Facebook for Business is a valuable tool for managing their Facebook pages and ads. Many users have mentioned that it has helped them easily give admin rights and assign roles to employees, making it convenient to manage multiple accounts efficiently.
Effective Audience Targeting: Users appreciate the effectiveness of Facebook for Business in reaching their desired audience. They find it easy to target specific demographics and areas, which sets Facebook for Business apart from other platforms. The ability to track results in real-time has also been praised by many users as a valuable feature.
Intuitive User Interface with Additional Features: The intuitive user interface of Facebook for Business has received positive feedback from users. It is described as user-friendly, even on mobile devices. Additionally, users have highlighted the additional features provided by Facebook for Business such as pixel swapping and catalog uploads, which enhance their advertising capabilities.
Difficult Navigation: Many users have expressed difficulty in navigating the confusing and complex user interface of Facebook for Business. Novice users, in particular, have struggled to find instructions or tutorials and were not familiar with the various features. They often find it challenging to locate specific pages or information within the platform.
Inconsistent Documentation: Users have found the documentation provided by Facebook for Business to be inconsistent, making it challenging to find answers to specific questions. The lack of clear and comprehensive resources can lead to frustration and wasted time for users who are seeking guidance on how to effectively use the platform.
Lack of Customer Support: The lack of customer support from Facebook for Business has been a major frustration for users. They have found support to be unhelpful and struggled to communicate with a human being as they could only talk to a chatbot. This impersonal approach leaves users feeling unheard and unsupported when they encounter issues or need assistance with their account.
Attribute Ratings
Reviews
(1-25 of 97)It is well suited to assessing the reach, interactions and success of your posts through its Insights, which can help you drive better performance.
It is ideally suited to boosting posts, should you want to.
And it is good for checking and replying to comments, or spotting notifications.
It is well suited for looking at multiple feeds - Facebook and Instagram - at once.
It is currently less well suited if you want to handle Threads as well as Facebook and Instagram.
Clunky UI but gets the job done
Meta Business Suite - Good Overall
Meta Business Suite Review
Small Businesses Should Check Out The Current Money-Making Opportunities Meta For Business Offers
Meta for Business, a necessary pain
Facebook for Business is awesome!
Very Good Platform to Manage Your Facebook Accounts
FB Business easy ROI
Efficient, but not user friendly
Facebook is less helpful for B2B companies.