Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.
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PLANOLY
Score 9.1 out of 10
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PLANOLY is a social marketing platform boasting over 5 million users to visually plan, schedule, and measure performance across Instagram and Pinterest.
Meta Business Suite is ideally suited where you want to schedule content and where teams need to see what each other are doing. It is well suited to assessing the reach, interactions and success of your posts through its Insights, which can help you drive better performance. It is ideally suited to boosting posts, should you want to. And it is good for checking and replying to comments, or spotting notifications. It is well suited for looking at multiple feeds - Facebook and Instagram - at once. It is currently less well suited if you want to handle Threads as well as Facebook and Instagram.
Planoly is perfect for managing social media accounts for business or public figures. It would work great for personal use as well but maybe wouldn't be as necessary. For business purposes, it changes the game! Having something that is easy to teach colleagues to use is one of the most important features I looked for when choosing a social media management platform
Segmentation is HUGE. You can segment by almost anything you want, be it demographic, sociological, behavioral... you name it. You can also create targets based on your visitors and their actions. Even custom lists.
They are very good at optimizing your campaigns automatically. This is so important because it will improve your ROI in several multiples otherwise
Managing ads in general works fine, and the data, even though is not exactly as accurate as Analytics, it's pretty decent.
Gives you placements and different ad types so you can get the most out of it.
Pixel and catalog integration are very powerful. You can almost instantly start tracking and catalog fetches your site daily for updates.
Reporting, especially as you drill down. For example, it won't show you purchases by region or hour of the day.
Consistency has been an issue. Top-performing campaigns/ad sets/ads will hit a wall overnight for no apparent reason.
Cloning ads doesn't work between certain campaign types. It seems like they could make it so that even a partial copy can be made, with other required fields left empty.
We have to continue using this tool in order to be effective on this marketing platform. Though there are several changes I wish we could see, the fact is that we will still need to use this product to provide customers with the information they need.
I gave it this rating because it is so easy to learn to use and you are able to grow a following quickly by knowing when to post and who to post to or how to get in front of those prospects easily, and using those prospects to reach even further without any additional processes on your end through the sharing from your engaged readers.
Planoly was easy to use from day one for myself. That made it a simple process to teach other members of my team how to use it, as well as my clients for when they need to do some content review. It is accessible from both mobile and PC and that is a must, especially during remote/travel work days
I've found the Facebook for Business support to be hit or miss. For billing questions they're timely and helpful. For complex questions about specific services I've often received a longer wait and a less helpful experience. I'm often redirected to their docs, which are often not particularly helpful.
The support team was instantly responsive and were always happy to answer even the simplest software question. I knew that my clients would be in good hands should I not be available for any scheduling question through the support team. Everything was always impeccably handled in a timely manner! 100% satisfaction.
If you don't want to display your feed to your boss before going over scheduled posts for the week, use the Business site and it will be less awkward instantly. Having someone lean over your shoulder is always a bit awkward, you think about how you smell, maybe consider offering them gum because they have bad breath
I believe since YouTube started with shorts, TikTok with their incentives for small businesses, and also Snapchat with their incentives for small businesses, it was time for Facebook/Meta to step up to the plate. Around late 2020/early 2021, Facebook/Meta offered small-business grants which was extremely helpful. Outside of that, I strongly feel Meta for Business had to come up with something in order to keep people associated with it. Finally, I believe Meta did what they had to do in order to stay competitive. Though it's free, you still have to pay to boost and promote ads.
Planoly was the most cost effective option for me and my clients and allowed us to use a grid view to see how our content would show up on the feed. Grid view was very important when choosing the software for us. It was also allowed us to schedule stories as well and some other softwares did not.
Overall positive ROI has been achieved using this platform. You must have a clear understanding of where your CPL maximums are to remain profitable and either optimize to success or pull the plug on campaigns that are bleeding spend.
This is a great platform to build new audiences or grow existing ones.
Building audience segments via pixel tracking is a huge win for this platform.
