Item: Meta Business Suite
Rating: 9
Author: Eric Waddington

Overall Satisfaction with Meta Business Suite

Use Cases and Deployment Scope

We use Meta Business Suite as one of several traffic drivers for our e-commerce DTC website. Meta currently represents our most considerable ad spend and is critical to growing our customer base. Meta still has the best audience interest targeting, so we see good results outside the search.

Pros and Cons

Pros

Audience building.
Intuitive ad builder.
Auto-saving progress during campaign/ad set/ad building.

Cons

Reporting, especially as you drill down. For example, it won't show you purchases by region or hour of the day.
Consistency has been an issue. Top-performing campaigns/ad sets/ADS will hit a wall overnight for no apparent reason.
Cloning ADS doesn't work between certain campaign types. It seems like they could make it so that even a partial copy can be made, with other required fields left empty.

Return on Investment

The advertising component receives our largest monthly budget and has a decent return.
It has excellent tools to manage our page, messages, reviews, etc - more efficient for our support team.

Alternatives Considered

Google Ads, Google Analytics, Pinterest for Business and Amazon Seller Central

Compared to the other tools listed above, Meta Business Suite has good navigation, great interest audience-building tools, okay ad analytics, a great messaging system, and below-average customer support. We chose Meta Business Suite for its massive user base and for its industry-leading targeting functionality (which is a result of that massive user base!).

Key Insights

Do you think Meta Business Suite delivers good value for the price?

Yes

Are you happy with Meta Business Suite's feature set?

Yes

Did Meta Business Suite live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Meta Business Suite go as expected?

I wasn't involved with the implementation phase

Would you buy Meta Business Suite again?

Yes

Likelihood to Recommend

For the most part, you have to use it. More and more shoppers are going to social media first rather than search engines, so you've got to be where the buyers are. And like I said, it has great audience building and interest targeting. However, in my experience, the return isn't as good as Google's, so you may have to have healthy margins to be able to advertise here.

Meta Business Suite Feature Ratings

Comments

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Meta Business Suite - Good Overall