Clunky UI but gets the job done
June 25, 2024

Clunky UI but gets the job done

Christine Sako | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Meta Business Suite

We use Meta Business Suite to manage our various business pages as well as to advertise to customers across both Facebook and Instagram. We use the advertising to promote our pages as well as run ADS for our products and mobile apps. We use direct-app campaigns as we see fit

Pros

  • Advertise
  • Promote
  • Organize

Cons

  • User Interface
  • Support
  • Uniformity
  • Media Buying and Optimization
  • Analytic tools post-sale
  • Audience learning
The backend platform of Meta Business Suite is a little more confusing and less configueable than other platforms. There is a little less intuitive navigation and certain tools are buried deep/nested in places that are not straightforward. Effective and efficient customer support is difficult to find and the process, onces accessible, can be very long and tedious.

Do you think Meta Business Suite delivers good value for the price?

Yes

Are you happy with Meta Business Suite's feature set?

No

Did Meta Business Suite live up to sales and marketing promises?

Yes

Did implementation of Meta Business Suite go as expected?

Yes

Would you buy Meta Business Suite again?

Yes

For the most part Meta Business Suite is a pretty good way to get exposure for your page and/or advertising for your products. In my opinion, over the years the platform has become a little more clunky and overwhelming and the User Interface overall has become very confusing because the backend organization is chaotic and for me it's very hard to find the tools you need that used to be easier to access.

Meta Business Suite Feature Ratings

3.5
Boolean keyword searches
3
Filtering out noise/spam
4
Sentiment analysis
3
Broad channel coverage
4
5.0
Content planning and scheduling
3
Audience targeting
6
Content optimization
6
Workflow management
5
4.7
Automated routing and prioritization
5
Customer interaction histories
4
Bulk actions
5
5.0
Lead generation
5
Content marketing
4
Paid media management
5
Campaigns and promotions
6
2.5
Twitter
Not Rated
Facebook
2
LinkedIn
2
Google+
1
Instagram
6
Pinterest
2
YouTube
2
5.3
Campaign success analytics
5
Real-time tracking
7
Competitor analysis
4
3.5
Role-based user permissions & privileges
5
Mobile access
2

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