First Impressions of Khoros
- Reviewing social media data and performance.
- Social listening.
Khoros Social Media ManagementFormerly Spredfast + Lithium
Overview
What is Khoros Social Media Management?
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
Recent Reviews
How Khoros Social Media Management Differs From Its Competitors
Awards
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Popular Features
- Content planning and scheduling (146)8.484%
- Facebook (143)7.979%
- Twitter (138)7.676%
- Instagram (132)7.474%
Reviewer Pros & Cons
Pricing
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What is Khoros Social Media Management?
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Khoros Social Media Management?
Khoros’ social media management software lets brands to engage with their fans, followers, and customers across all the major social channels. The solution delivers listening, publishing, 1-to-1 or 1-to-many engagement, and analytics. Khoros also enables global teams to unify channels, configure unique workflows, and govern everything from content to users.
Key benefits include:
Deep listening and engagement
Digital and social teams can access listening intelligence alongside their planning and publishing tools. Engagement teams can listen for and identify high-value conversations, then one-click to respond or moderate, putting insights and action right at their fingertips.
End-to-end social engagement across organic and paid channels
Tracking of brand mentions, trends, and competitors in 187 languages across millions of sources, and launch cross-channel paid and organic social campaigns to maximize content value while managing all inbound mentions, engagements, comments, posts, and direct messages.
Unified governance supported by AI
Management of published and scheduled content from across channels, teams, and sources in one centralized location to ensure a consistent brand voice is always maintained. Customizable workflows and rules for content from origination to publishing, and AI to recommend optimal publishing times, block profanity, and generate text.
Brand protection and risk mitigation
Centralized visibility and control over account access, content approval, and teams means protecting brand equity at scale. This visibility lets users see when crises are emerging, and how and when to engage using real-time data and custom notifications.
Social performance measurement
Translates social performance to metrics that matter, and supports the analysis of paid and organic results across every channel, post, and conversation. Offers templates, custom metrics, and historical benchmarking for drilling into performance for varying stakeholders.
Khoros Social Media Management Features
Listening/monitoring Features
- Supported: Boolean keyword searches
- Supported: Filtering out noise/spam
- Supported: Sentiment analysis
- Supported: Broad channel coverage
Publishing Features
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Content optimization
- Supported: Workflow management
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Bulk actions
Marketing Features
- Supported: Lead generation
- Supported: Content marketing
- Supported: Campaigns and promotions
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Instagram
- Supported: Pinterest
Reporting/analytics Features
- Supported: Campaign success analytics
- Supported: Real-time tracking
- Supported: Competitor analysis
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Khoros Social Media Management Screenshots
Khoros Social Media Management Integrations
- Brandwatch
- Domo
- Google Analytics
- Opal
- Origami Logic
- Adobe Experience Manager
- Acquia DAM (Widen)
- Grabyo
- Talkwalker
- ReviewTrackers
- Emarsys
- Slack
- Medallia
- Adobe Marketo Engage
- Bynder
- Brightcove
- Oracle Marketing
- SAP Commerce Cloud
- HubSpot Marketing Hub
- Microsoft Dynamics 365
- Salesforce Marketing Cloud
- Adobe Experience Platform
- Cerby
Khoros Social Media Management Competitors
Khoros Social Media Management Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Mobile Web |
| Security |
Khoros Social Media Management Downloadables
Frequently Asked Questions
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
Sprout Social, Sprinklr Social, and Salesforce Marketing Cloud Social Studio (retiring) are common alternatives for Khoros Social Media Management.
Reviewers rate Google+ highest, with a score of 9.
The most common users of Khoros Social Media Management are from Enterprises (1,001+ employees).
Khoros Social Media Management Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 0% |
| Mid-Size Companies (51-500 employees) | 3% |
| Enterprises (more than 500 employees) | 97% |
Comparisons
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Reviews and Ratings
(292)Attribute Ratings
Reviews
(1-5 of 5)Companies can't remove reviews or game the system. Here's why
We create local social media calendars and publish online.
- Setup of the posts in different .
- Choosing &scheduling.
- Easy to update & manage last time requirements.
- Edit done posts.
- Maybe checking between other territories' calendars.
- Filtering by territories.
72.5%
7.3
83.33333333333334%
8.3
70%
7.0
73.33333333333333%
7.3
70%
7.0
80%
8.0
60%
6.0
- Good time saving.
- Should improve mobile experience.
We were able to track, select and fine-tune all our publications in order to focus on the subjects that generate top engagement.
Most important thing is to choose and take care of the right selections between the huge number of products in the Logitech environment, and Khoros makes it great.
50
Social media manager, community manager, social media editor, director of communications and more or less all the other marketing and communications working positions which have on their duties the online media activities.
4
All the community managers and social media managers have deep knowledge of the web and digital communications, taking firstly into account the special needs and requirements of each social network, its positioning, its tone of voice and most of all its "way of engagement."
- ASTRO A40 promotion
- ASTRO A10 Gen 2 Launch
- ASTRO A50 promotion
- we use khoros for exchaning mats & ideas between territories
- maybe the possibility to set cross territory publications in real time, especially for central activities
Not Sure
- Product Features
- Product Usability
- Prior Experience with the Product
Hi tried khorus with another company and discovered that is a real help for setting up a compelling social media calendar in a fast&effective way
Absolutely would not change it.
- No Training
Yes because it's absolutely intuitive as system
I'm not in charge for this kind of purchase decision
No
One time i had many problems in loading new posts, because the dashboard seemed to be frozen.
After expalining, i received a quick cache reset procedure that solved it all.
After expalining, i received a quick cache reset procedure that solved it all.
- Uploading and creating new posts for almost all social networks
- noone in particular
Yes
mobile interface should need some restylings
October 23, 2013
Khoros Review
Score 6 out of 10
Vetted Review
Verified User
- Specifically, it hosted all of our analytical data across Flickr, Facebook, twitter etc. Were able to see all the the data in one place rather than each individual channel.
- The platform didn't update quickly.
- Numbers were often skewed and off a bit from checking the channels. I often had trouble getting up-to-date numbers for my brands which was the main reason for using Khoros.
- The system often went down and was unavailable to use
- We did have issues with posts when we scheduled; sometimes the post/tweet would not actually go out. However, our client did not like posting to multiple channels simultaneously, so we did not use this capability extensively.
- Each month we had an update with our client per brand to go over each social channel and show growth, areas for improvement, channels to develop, etc. Since having issues with Khoros, our client now has another agency to run the overall analytics while we run the day-to-day. Khoros didn't really enhance our standing with the client.
We looked at Wildfire but selected Khoros for price and functionality.
10
Account Managers
5
Mostly associates that use the product for day to day client work
- Analytical social media work. We measured our social channels for a major client throughout Khoros which would then change the way we posted and engaged with the fan base on social media. For example, based on the engagement numbers provided by Khoros, we would change our language, photo/video usage, etc to try to get the highest engagement possible. Per each channel we measured different things: On YouTube, we would measure subscribers and views mostly; On Facebook, likes, comments, shares, follower rate. Each channel has different key components that we would pull from Khoros.
- Online training
- In-person training
- Self-taught
Yes, it was easy. Some features I wouldn't have discovered on my own however and the formal training was useful for this reason.
- No
October 07, 2013
Khoros - best in class social CRM
Score 9 out of 10
Vetted Review
Verified User
- Social Listening.
- Content deployment: We publish four main types of content: 1) Branding and advertising (promotion of new lines, etc.). 2) Amplification of PR events. 3) Reputation management. This is really responding to escalated customer service issues. We have a call center to manage customer service issues, but Khoros does not integrate with this system. 4) Social campaigns. These are themed campaigns for which we create original content.
- Robust labeling for detailed analytics: This is a new feature in Khoros, and is extremely valuable to us. The problem with social analytics is that there is no consistency regarding metrics across platforms like Twitter and Facebook - they all measure slightly different things. It's very difficult to get aggregate reporting at the granular campaign level. Labeling solves this problem by making it possible to tag everything related to a social campaign and aggregate metrics at the campaign level. This allows us to mine all the social data per campaign and really understand what is happening.
- Even with a great UX, it can always be easier and faster.
- Khoros has allowed us to ramp up our social advertising efforts, resulting in an increase in ROI.
Short list - Sprinklr and Buddy.
Khoros had the better UX and use of available social APIs.
Khoros had the better UX and use of available social APIs.
10
Social Marketing, Customer Service, Public Relations, and Associate Communications.
0
- This is our primary tool for listening for, identifying and responding to all social inquires made to Brooks Brothers.
- It's also our primary content deployment system for social.
Previously used Hootsuite.
- Vendor implemented
- Implemented in-house
- Online training
- Self-taught
I recommend a combination of both online training from the services team, supplemented by their online tools.
No
All support at Khoros is premium.
- SiteCatalyst (Omniture): This is important for us to understand the conversion funnel. We know that social typically doesn't have a very high conversion rate compared to email and other channels. However, even if social is unlikely to be the last touch resulting in a sale, it is definitely part of the conversion funnel. Integration of Khoros with SiteCatalyst helps us to understand attribution. For example, a large number of people might be driven to our website by a social campaign. It's very helpful to understand who among them converted following additional touches through other channels.
- BazaarVoice: We use BazaarVoice's Q&A functionality called "Ask and Answer" to manage customer questions. It would be nice to integrate Khoros with this so that there could be a single place to resolve customer issues, rather than two separate places. This would allow us to track response times, etc. in a centralized way.
March 21, 2013
Non-stop innovation!
Score 10 out of 10
Vetted Review
Verified User
- Workflows and auditing: Khoros allowed me to see how often my community manager was posting, how often she was creating content that was engaging, and what the best times for her to post were. I could add an intern to an approval path so that her posts weren't published without being vetted by a senior employee. I could assign replies to Khoros users with due dates -- and then measure how often they replied on time. Everything that takes place within Khoros has an audit trail -- I could see who edited what and when, who highlighted what for whom, and so on.
- Through the platform, you can measure reach of social campaigns, manage social CRM, tag content for R&D, and even pull in your Google Analytics stats to create a more complete view of what you're doing online.
- Security -- for a national brand like Jason's, it's really important for us to keep our Twitter and Facebook logins private instead of sharing them with multiple users. Because of the way Khoros works, you can grant access in a LOT of really customized ways without ever giving up logins or passwords (e.g., granting access to Twitter but not Facebook, or to just one Facebook page even if you have 200 of them). When someone leaves the company, you simply turn off access. No need to change all of your credentials.
- I do wish there had been a seamless way to integrate email marketing stats into the social CRM piece and the analytics.
- Reduction in customer service and marketing overhead, increase in customer frequency, among others.
Radian6 was on the short list because of our relationship with Salesforce.com. However, we evaluated over 20 other social media management systems before choosing Khoros. No one else offered the workflows, audit trails, and permissions-based system we needed to scale our social efforts across the company in an intelligent way. In other words, no other systems were close to Khoros in terms of being truly enterprise-ready.
10
- Marketing
- Sales
- Customer service
- R&D
- Measurement and reporting
- Workflows and auditing
- Allows a company to see what's possible in the social landscape
- Publishing and listening at scale
We switched from using HootSuite's paid model.
- Implemented in-house
- Online training
- In-person training
- Self-taught
It was easy for me because, again, I'm a geek. For others, I'd recommend joining Khoros's webinars for ongoing training.
No
- Salesforce.com
- Email vendor(s)
January 21, 2013
Some performance issues.
Score 7 out of 10
Vetted Review
Verified User
- The tool is effective in workflowing customer inquiries through a multi-level team.
- Khoros allows us to effectively support and provide customer service to our customers through our social channels.
- In addition to customer service, the tool provides us a means to track, analyze, and build reports on social metrics.
- Additionally, it is a medium where we can share content to our communities and build out a content calendar ready to be published.
- It is not that efficient in being able to pull in specific customer service metrics, in a non-manual way, that shows the effectiveness of teams and individual responses.
- The platform itself, which is web-based, has always seen a constant performance issue, where the system will lag or certain features will perform slowly. This is something that has been on-going and though improved over the past year, is still an issue.
- It is allowing us to achieve increased customer service response rates through social media.
We picked the Khoros platform at the time when we conducted a search for a social customer service tool because it allowed us to deploy it across a team of associates. The product has workflow capabilities that allow us to assign questions on our social channels to specific team members.
- Customer Service
- Social Media
- Content
- Online training
- In-person training
- Self-taught
It is as long as you have a certain level of understanding of social and social customer service platforms as a whole. This approach for other users is contingent on this understanding to be effective.