Skip to main content
TrustRadius
Khoros Social Media Management

Khoros Social Media Management
Formerly Spredfast + Lithium

Overview

What is Khoros Social Media Management?

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Read more
Recent Reviews

Khoros Marketing

8 out of 10
February 26, 2024
Incentivized
We use Khoros Marketing for our organic social media channels, specifically for scheduling and care management. Personally, I used Khoros …
Continue reading

A great tool for our use case.

8 out of 10
July 18, 2023
We use Khoros both because it syncs up well with other tools we have (e.g., Tableau, etc.), because it supports all of the content we're …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Content planning and scheduling (146)
    8.4
    84%
  • Facebook (143)
    7.9
    79%
  • Twitter (138)
    7.6
    76%
  • Instagram (132)
    7.4
    74%

Reviewer Pros & Cons

View all pros & cons
Return to navigation

Pricing

View all pricing
N/A
Unavailable

What is Khoros Social Media Management?

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

54 people also want pricing

Alternatives Pricing

What is Sprinklr Social?

Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and…

What is Wrike?

Wrike is a project management and collaboration software. This solution connects tasks, discussions, and emails to the user’s project plan. Wrike is optimized for agile workflows and aims to help resolve data silos, poor visibility into work status, and missed deadlines and project failures.

Return to navigation

Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

6.2
Avg 7.7

Publishing

Scheduling posts to various social media channels and profiles from one interface.

7.3
Avg 8.1

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.5
Avg 8.2

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

6.9
Avg 7.8

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

7.6
Avg 8.5

Reporting/analytics

7.1
Avg 7.9

Account management

Users can manage access to multiple social media accounts.

5.8
Avg 8.1
Return to navigation

Product Details

What is Khoros Social Media Management?

Khoros’ social media management software lets brands to engage with their fans, followers, and customers across all the major social channels. The solution delivers listening, publishing, 1-to-1 or 1-to-many engagement, and analytics. Khoros also enables global teams to unify channels, configure unique workflows, and govern everything from content to users.


Key benefits include:


Deep listening and engagement

Digital and social teams can access listening intelligence alongside their planning and publishing tools. Engagement teams can listen for and identify high-value conversations, then one-click to respond or moderate, putting insights and action right at their fingertips.


End-to-end social engagement across organic and paid channels

Tracking of brand mentions, trends, and competitors in 187 languages across millions of sources, and launch cross-channel paid and organic social campaigns to maximize content value while managing all inbound mentions, engagements, comments, posts, and direct messages.


Unified governance supported by AI

Management of published and scheduled content from across channels, teams, and sources in one centralized location to ensure a consistent brand voice is always maintained. Customizable workflows and rules for content from origination to publishing, and AI to recommend optimal publishing times, block profanity, and generate text.


Brand protection and risk mitigation

Centralized visibility and control over account access, content approval, and teams means protecting brand equity at scale. This visibility lets users see when crises are emerging, and how and when to engage using real-time data and custom notifications.


Social performance measurement

Translates social performance to metrics that matter, and supports the analysis of paid and organic results across every channel, post, and conversation. Offers templates, custom metrics, and historical benchmarking for drilling into performance for varying stakeholders.


Khoros Social Media Management Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Instagram
  • Supported: Pinterest

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Khoros Social Media Management Screenshots

Screenshot of the channel performance dashboard, for monitoring different metrics and comparing the performance of posts by content type and labels to optimize for the audience.Screenshot of the cross-channel dashboard. It provides a holistic view of paid and organic campaigns, allowing teams to compare performance and optimize for engagement and reach with campaigns.Screenshot of the cross-channel dashboard. Users can compare the performance of posts across channels, ensuring that time and resources are allocated effectively to reach the target audience.Screenshot of the calendar view. This presents all scheduled posts by assignee, channel, and tags so that nothing is missed and content is delivered on time.Screenshot of approval paths in Khoros. Get sign-off and feedback across teams for paid and organic posts to reduce brand risk.

Khoros Social Media Management Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web
Security

Frequently Asked Questions

Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact

Sprout Social, Sprinklr Social, and Salesforce Marketing Cloud Social Studio (retiring) are common alternatives for Khoros Social Media Management.

Reviewers rate Google+ highest, with a score of 9.

The most common users of Khoros Social Media Management are from Enterprises (1,001+ employees).

Khoros Social Media Management Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)3%
Enterprises (more than 500 employees)97%
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(292)

Attribute Ratings

Reviews

(1-25 of 29)
Companies can't remove reviews or game the system. Here's why
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Someone who is decently trained in social media platforms would take to this easily and intuitively. Aside from the reporting section, little to no training is required to learn the tool. The platform is aesthetically built and easy to follow the steps of how to draft and publish a post.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Khoros Marketing is very user-friendly and easy to navigate. The calendar visibility is the view I use most so I can see all posts going out on all of our channels. It allows us to time posts in a proper cadence so we don't overlap with other pressing content.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Khoros in general is very simple and clear to use. However, there are so many features that it becomes easy to get overwhelmed with all it can do. There are many uses my team and I have not explored either because we don't need them or because we don't have time to learn all the new features. I will say that Khoros is good at offering trainings for new features.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
2 years ago, this usability rating would have been much lower, however, Khoros has made changes and offerings that have exponentially increased the usability. The analytics feature and publishing updates provide a streamlined, easy user experience.
Score 10 out of 10
Vetted Review
Verified User
The usability for a Power User is fine; however, for those who aren’t as familiar with social media, there is a bit of a learning curve.
May 01, 2018

My Khoros Review!

Score 8 out of 10
Vetted Review
Verified User
Incentivized
It is extremely easy to use and learn. I have found so many ways to integrate it into my daily work routine and it has made my life a lot simpler.
Richard Reeves | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Khoros as a tool is very easy to use, there is no complicated jargon or processes that need to be completed. just like using a natural social media channel, it's designed to be fast and efficient.
Latasha Howard | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
The use of the Khoros platform is simple, which makes it very user friendly throughout. Once you have a specific area or material you are seeking to review or research, pulling this information is only a few keywords, a click of your mouse and it is at your fingertips. Not to mention the reports produced are beautifully designed and self-explanatory and easy to share with others.
January 25, 2018

Khoros Review

Shelby Best | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Overall the usability of Spredfast is pretty intuitive, although at some points I thought it traded ease of use for overall usefulness.
Score 9 out of 10
Vetted Review
Verified User
• UI has improved quite a lot over time (we were a very early customer) and it is certainly a lot easier to use than it used to be. • The analytics UI, in particular, is not great. It’s functional, but not easy to grab the right data and build a report within the product. We have to export data to something else to create visually attractive charts and graphs. The current output is not as eye catching as we’d like when presenting data to senior management. We would really prefer something more plug-and-play. (They have hired an analytics PM to focus on this problem, so we are confident that it will get better). • The UIs for Publishing and Monitoring have been completely re-designed and are much better now.
Return to navigation