Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.
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Workplace from Meta
Score 8.0 out of 10
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Facebook at Work allows users to interact with co-workers through the Facebook interface.
I wouldn't say I chose to use Facebook for Business, I'd say Facebook forced me to use it. When you have a growing business or multiple pages or start running ads, you are pretty much forced into using Facebook for Business whether you want to or not. And not a lot of outside …
Workplace is so much better than Slack. It is a far less overwhelming way to message employees and provide input and status updates on projects. I feel like Slack is just a never-ending message board and it's all over the place, but with Workplace's familiar interface to …
Meta Business Suite has been highly effective in exposing our brand and our clients' brands to a large audience. It is also one of the most cost-effective ad platforms for B2B marketing campaigns. The issue is filtering out low-quality leads from a B2B lead generation process, as you often receive as many poor-quality leads as high-quality ones.
Well suited: - leadership communication. When our CEO posts a video to all company - it always gets the highest engagement - recognition/achievements posts - live streams for education, knowledge sharing - we are a company of 12000 associates and there is no other corporate channel for us to gather more than 500 people in one place. Less appropriate: - sharing some very targetted messages - it's impossible to do at Workplace without creating a group. So we use email channel for such targetted communications - instant communication like in a chat (probably it's less appropriate in our specific case because we use MS Teams for such quick communication instead of WP chats)
Segmentation is HUGE. You can segment by almost anything you want, be it demographic, sociological, behavioral... you name it. You can also create targets based on your visitors and their actions. Even custom lists.
They are very good at optimizing your campaigns automatically. This is so important because it will improve your ROI in several multiples otherwise
Managing ads in general works fine, and the data, even though is not exactly as accurate as Analytics, it's pretty decent.
Gives you placements and different ad types so you can get the most out of it.
Pixel and catalog integration are very powerful. You can almost instantly start tracking and catalog fetches your site daily for updates.
Bring groups of people together to share info, stories, updates, etc.
The chat app is pretty decent.
Workplace Live is a good large-group meeting broadcast platform.
It's pretty intuitive to use for anyone who's used Facebook.
It provides different levels of "security" for groups, allowing you to have open, closed, and "secret" groups.
It's easy to paste images into your posts and comments, without having to necessarily go through the process of saving an image as a file, etc.
It has search capabilities for finding old information.
It's available for both desktop/laptop and mobile devices.
It's secured to allow only those within the company to see company-related info (but it also has a few inter-company groups, which can be useful, too).
Workplace Chat has the ability to set it to Do Not Disturb.
You can set notifications, including email notifications, if you want to be alerted to new activity in your groups, etc.
The planner enables timings of others' posts to be seen easily, but an easier view of that content (eg by hovering over it) would be preferable
Insights gives detailed information on the performance of posts, but could be more intuitive - and it would be helpful if it flagged particularly good performers or practices.
Sometimes using @ tags is a little slow - and it's not always easy to tell which ones you want without opening another window and testing them yourself.
It would be helpful if a review confirmation checkbox was able to be placed by files that needed to be read or reviewed. Along the same line, approve, review again, etc. would be helpful checkboxes to add by files, proposals.
The layout is clean but suffers a bit from the center column width with two sidebars and a lot of empty space. It almost looks like a going out of business sale retail store where you notice the empty shelves. Workplace feels a bit bare at times. I think some good design modifications can help. Now on mobile, it is a great layout. I am addressing specifically the desktop browser login.
An admin control dashboard would be really effective and even more so with more users on the platform.
We have to continue using this tool in order to be effective on this marketing platform. Though there are several changes I wish we could see, the fact is that we will still need to use this product to provide customers with the information they need.
Meta Business Suite is a solid, centralized tool that covers the core needs of social media planning and publishing. However, some limitations — like inconsistent Reels functionality, clunky previews, and lack of creative asset organization — hold it back from being a seamless, end-to-end solution. There's a lot of potential with continued improvements.
Having to download multiple apps just to use the tool is very cumbersome. Facebook would have make this better by wrapping it in as a main feature within their app, but having to use multiple apps to see discussions and walls is so frustrating.
I've only dealt with the API having issues a couple times, but as you can imagine an outage is not something an advertiser would find acceptable, especially during any ecommerce-heavy time of year. The overall platform could use some help with availability when it comes to authentication, as it struggles with consistency in authentication.
There are a lot of shortcomings when it comes to performance. There are pages that I do not expect to have much information to load on the page, yet it takes an incredibly long time (10+ secondes). I have not had experience with the integration slowing other platforms down too much.
I've found the Facebook for Business support to be hit or miss. For billing questions they're timely and helpful. For complex questions about specific services I've often received a longer wait and a less helpful experience. I'm often redirected to their docs, which are often not particularly helpful.
Workplace by Facebook is an excellent fit in respect of support and documentation. It has excellent tutorials and documentation, as well. The UI and UX are already great as it is developed and maintained by Facebook, so most of the times, there is no need for any support or documentation.
Take all of the training offered through Facebook first before attempting to create a page on the platform. Learn all of the capabilities available to you. Learn about the different types of audiences who might be interested in seeing your page. Create short video clips as though they are viewed at a much higher rate than anything else. Offer free giveaways or raffles to further build to your list of prospects and drive traffic to your website
Compared to the other tools listed above, Meta Business Suite has good navigation, great interest audience-building tools, okay ad analytics, a great messaging system, and below-average customer support. We chose Meta Business Suite for its massive user base and for its industry-leading targeting functionality (which is a result of that massive user base!).
Workplace by Facebook is so much more than just a project management tool like Basecamp or Slack. The ability to disseminate information to employees is easier and better with Workplace by Facebook. It can also be used for informal messaging and sharing of information. It combines the best features of both with the same look and feel as Facebook.
This product is definitely able to run at scale, but it would be wise to have enough eyeballs to oversee it and the tools for keeping the campaigns, adsets, and ads organized could use some improvement. I can also see the UI interfering with usability at greater amounts of scale.
Overall positive ROI has been achieved using this platform. You must have a clear understanding of where your CPL maximums are to remain profitable and either optimize to success or pull the plug on campaigns that are bleeding spend.
This is a great platform to build new audiences or grow existing ones.
Building audience segments via pixel tracking is a huge win for this platform.
We can meet the project times, that with the communication in real time.
We provide solutions to our suppliers in a reliable and efficient manner.
When a business can save time and at the same time respond to the demands of customers, this translates into greater market capture of action for the company.
