Shopify - Best Overall E-Commerce Platform
June 24, 2024

Shopify - Best Overall E-Commerce Platform

Eric Waddington | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with Shopify

We sell on a variety of marketplaces, but Shopify is our primary D2C channel. We send traffic to it via paid search, paid social, organic search, organic social, affiliate networks, partnership deals, and more. Shopify is more than capable of handling everything we've thrown at it. It is very user-friendly and feature-rich, with either a native tool or 3rd party plugin for just about anything we have imagined for the site. From landing pages to cart/checkout upselling and everything in between.

Pros

  • Good looking sites
  • Feature-rich
  • User friendly

Cons

  • Heavy code that slows load times
  • More customization of checkout process
  • Drag-and-drop page editing
  • Transitioned from Big Commerce
  • Better looking website
  • Better user experience
I have been in e-commerce for over 15 years now, and Shopify is overall the best website platform that I have used. I have used AmeriCommerce, StoresOnline/Crexendo, BigCommerce, Weebly/Square, Wix, Wordpress, GoDaddy and others - Shopify is the best in most features/functionality. Some of the others are better at individual things, like bulk import functionality, drag-and-drop page editors, and SEO, but Shopify takes the cake overall.

Do you think Shopify delivers good value for the price?

Yes

Are you happy with Shopify's feature set?

Yes

Did Shopify live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Shopify go as expected?

I wasn't involved with the implementation phase

Would you buy Shopify again?

Yes

Shopify is great for an e-commerce brand, as it has great native functionality as well as 3rd party plugins for just about any feature you can imagine. With Shopify being such a massive player in the market, just about every web-based business management tool will integrate with it. On the other hand, Shopify may not be necessary for a lead-gen business or informational website, as much of the functionality you pay for is focused on e-commerce.

Shopify Feature Ratings

Product catalog & listings
9
Product management
8
Bulk product upload
7
Branding
10
Mobile storefront
10
Product variations
8
Website integration
10
Visual customization
8
CMS
10
Abandoned cart recovery
9
Checkout user experience
8
eCommerce security
10
Promotions & discounts
8
SEO
5
Order processing
10
Inventory management
8
Shipping
8
Custom functionality
8

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