Item: Iterable
Rating: 6
Author: CJ Neale

Overall Satisfaction with Iterable

Use Cases and Deployment Scope

My organization uses Iterable for all automated and blast email sends. Its houses all of our internal marketable contacts. We run emails for 20 different websites in Iterable where we are nurturing leads from prospect to sale.

Pros and Cons

Pros

Journeys - Automations are very customizable and easy to setup
Experiments - These have improved greatly over the years.
Ingestion of custom events and profile fields

Cons

Messaging insights
Reports
ISP specific reporting

Return on Investment

Take away from dev hours needed previously to build automated email campaigns

Campaign Performance

Experiments allows me test things on a campaign level easily for blast campaigns however the automated tests are not as robust

Customer Experience

Iterable doesnt house one view of the customer for our business so this is not useful for us.

Alternatives Considered

Marigold Engage by Sailthru, Marigold Engage, Mailchimp, Mailchimp Transactional Email (mandrill) and Adobe Marketo Engage

Key Insights

Do you think Iterable delivers good value for the price?

Not sure

Are you happy with Iterable's feature set?

Yes

Did Iterable live up to sales and marketing promises?

Did implementation of Iterable go as expected?

Would you buy Iterable again?

Other Software Used

Microsoft Power BI, Slack, Asana

Likelihood to Recommend

Its well suited if you are sending more blast campaigns than automations. This is because personalization methods are scant compared to other ESPs. With other ESPs website traffic data comes out of the box but with Iterable it is another costly integration to be setup.

So it is perfect if you do not have a lot of personalization data feeds that need to be made

Iterable Feature Ratings

Comments

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I think it needs more out of the box