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Iterable

Iterable

Overview

What is Iterable?

Iterable is a growth marketing and user engagement platform. It is designed for B2C markets and supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).

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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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What is Iterable?

Iterable is a growth marketing and user engagement platform. It is designed for B2C markets and supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.5
Avg 7.7

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

6.1
Avg 7.4

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.7
Avg 7.6
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Product Details

What is Iterable?

Iterable is a customer communication platform that helps brands deliver joyful experiences with harmonized, individualized, and dynamic communications at scale. With Iterable, marketers can create, optimize, and measure every interaction taking place throughout the customer journey. Iterable boasts users among brands like Fender, Calm, and Box, who build customer-centric experiences at scale by delivering the right content to the right audience at the right time.

With over 100 technology integration partners, Iterable empowers marketers with data and technology to deliver memorable customer experiences at every touchpoint.

Iterable Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability

Additional Features

  • Supported: Segmentation on any field or criteria
  • Supported: Journey builder (without coding)

Iterable Screenshots

Screenshot of Iterable lets marketers build journeys without any codingScreenshot of Iterable gives marketers  necessary info on their campaigns, in real timeScreenshot of Iterable lets customers segment on any field or criteria, across millions of usersScreenshot of Iterable supports all marketing channels: email, web, mobile push, sms

Iterable Video

More about Iterable in 60 seconds.

Iterable Competitors

Iterable Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesUnited States, United Kingdom, Australia
Supported LanguagesEnglish

Frequently Asked Questions

Iterable is a growth marketing and user engagement platform. It is designed for B2C markets and supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).

Braze, Klaviyo, and Customer.io are common alternatives for Iterable.

Reviewers rate A/B testing highest, with a score of 8.4.

The most common users of Iterable are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews From Top Reviewers

Companies can't remove reviews or game the system. Here's why
(1-5 of 60)

Great Email Management Software

Rating: 10 out of 10
December 18, 2024
MB
Vetted Review
Verified User
Iterable allows me to delve deeper into the customer experience by seeing how a customer has interacted with our automated email correspondences. This allows me to deal with various different types of cases that will come up in customer tickets and resolve issues. I can investigate deeper into a ticket and use the granular data provided via Iterable to figure out various things or identify tech concerns, marketing concerns, etc. This all allows us to best address customer outreaches, resolve issues, and understand customer activity.

Iterable Review

Rating: 8 out of 10
October 31, 2024
DB
Vetted Review
Verified User
Iterable
1 year of experience
For us, Iterable make possible to reach out to old customers that already have bought our product once, just with that in mind, the chances of they buying it again is higher than normal. We took this time to reconnect with a happy customer and offer them our services again. That has a huge impact on our brand, even if the customer doesn't buy it again he will remember that our product last and it will be a good input towards the next time they need our services to buy it again for a different product.

Iterable Review

Rating: 9 out of 10
October 31, 2024
AS
Vetted Review
Verified User
Iterable
5 years of experience
Yes we generate lot of insights from Iterable backend because we log lots of data to know our customer behaviours and what they are doing in our app. This helps us to optimize and build new user experiences around our business use cases of Baby monitoring. Our customer lifecycle has improved over the years.

The Best Marketing Automation Platform!

Rating: 10 out of 10
October 31, 2024
TP
Vetted Review
Verified User
Iterable
5 years of experience
Iterable's feature in the User Profile called Event History is great for following user paths and experiences our team has built. In other marketing automation platforms you would normally have to use a separate tool to see the events a user hits but in Iterable you have a holistic view of the whole experience right in the platform.

How marketing automation should be

Rating: 10 out of 10
October 24, 2024
RC
Vetted Review
Verified User
Iterable
2 years of experience
We utilise customer and web data consumed both through the API, and more recently through a direct BigQuery integration to consume data both from batches and in realtime situations. That allows us to send the right communication for each of our customers.
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