Overview
What is Litmus?
As a core component of an organization's marketing tech stack, Litmus allows users to create, personalize, test, review, and analyze every email sent.
Learn from top reviewers
How Litmus Differs From Its Competitors
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Video Reviews
1 video
Pricing
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $99 per month
Features
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Litmus?
As a core component of an organization's marketing tech stack, Litmus allows users to create, personalize, test, review, and analyze every email sent. Too many companies are sending out broken emails without even knowing it, missing the deeper insights needed to really improve results, and struggling to personalize emails at scale.
Litmus aims to give users a better way to build, test, and trust every outgoing message. Litmus states that currently over 700,000 marketing professionals are users of their platform. And the company boasts a customer satisfaction rating of 98%.
Litmus Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Mobile optimization
- Supported: Email deliverability reporting
Reporting & Analytics Features
- Supported: Standard reports
- Supported: Custom reports
Pre-Send Testing Features
- Supported: URL Validation
- Supported: Link Tracking
- Supported: Spam Testing
- Supported: Email Previews
- Supported: Assign Reviewers
- Supported: Email Version Control
- Supported: Task Lists
- Supported: Review Status Updates
Litmus Screenshots
Litmus Videos
Litmus Competitors
Litmus Technical Details
Operating Systems | Unspecified |
---|---|
Mobile Application | No |
Frequently Asked Questions
Comparisons
Compare with
Reviews From Top Reviewers
Litmus - transforming QA for our agency.
- Display emails on different ESP in a quick and organised way.
- App integration for easy checking.
- Clear tick box.
Cons
- It would be great if there was an integration where we could make necessary changes in Litmus and update Klaviyo.
- A better understanding of ways to optimize - things may be good as is, but what are ways that we can improve it for a better-sending reputation?
- Sometimes the app in Chrome is clunky.
- Quick QA - saves us time.
- Confidence in how work will go out.
- Easy to use for a variety of roles to jump in and use the program.
- Email Preview on other esps
- Reviewing campaigns before they go live
- Technical testing of different modules and blocks
- dark mode
- We haven't really had anything unexpected
- Built in testing through google chrome is nice
- With some additional features and functionalities like Spell check this would be extremely beneficial for another set of eyes on the content of emails
- Integration with Other Systems
- Ease of Use
- Implemented in-house
- None
- No Training
- Reviewing emails on multiple email service providers
- I think all the steps during the QA process is a bit clunky and not as straight forward
- Klaviyo
- Klaviyo
- Yotpo
- Hubspot
- Justuno
- File import/export
- API (e.g. SOAP or REST)
- Javascript widgets
- Dont have any
- Spell check
Highly Recommend Utilizing Litmus!
One key business problem that the product addresses is being able to see the spam testing, loading speed, and accessibility for clients. Having intel from the get-go on problem areas to help us ensure a higher inbox placement rate is key and has been so helpful for us.
- I love how Litmus sends emails and webinar training to help continue education
- The Preview and QA feature is so helpful
- The Builder feature to see our code and find problem areas
- Customer service and continued support
Cons
- I enjoy the platform and don't have anything I would like done differently. The functionality is there, and the product has been so helpful for my team and me.
- It has saved me a ton of time not having to manually test all of my emails and having a wide range of previews in one space.
- It makes the email review process faster and more efficient.
- It helps me see any problem areas in my code or email in general that needs to be fixed before sending.
2 - Marketing Data Analyst
3 - Digital Marketing Specialist (me)
As we look to expand our team, we will add more team members to the platform, but our entire marketing team currently uses the platform.
- Testing email
- Previewing emails prior to send
- Spam testing
- Seeing the spam issues prior to send
- The code/build feature (very helpful)
- The analytics component - we don't currently use this feature
- The sharing/commenting feature - we don't currently use this feature
- Product Features
- Product Usability
- Implemented in-house
- None
- no training
- Testing/previews
- Builder
- We haven't upgraded yet.
- I'm happy with what is currently available and am happy with any further upgrades as well!
A must have for email testing today
- Testing emails for consistency
- Tracking the opens of emails
Cons
- Adding latest devices
- Articles for possible bugs and workarounds
- Time saved not needing to manually test emails
- Shorter email review cycles
- Great device analytics and reports
- email testing
- email tracking
- reports
- Enhance the reports we have already produced with Salesforce
- Get some valuable reports out of Litmus
- Product Reputation
- Implemented in-house
- Define the email providers and devices
- Learn how to use tracking code
- Online Training
- No Training
- Preview an email
- Get emails reports with tracking code
- Explanation of creating and using tracking code
Get on the Litmus bus
- Analytics tracking
- Email displays
- Spam filter
- First impressions
Cons
- Adding an email builder function similar to Stripo.
- Analytics could be more detailed.
- Error detection in code.
- Time saved testing emails.
- Not worrying about how emails looked in platforms our clients weren't using.
- Better understanding of performance metrics.
- Email testing
- Spam testing
- Analytics
- The ability to incorporate GIFs in our emails
- Test what design layouts work and what doesn't
- Save templates for future use
- Continued testing across platforms
- Utilizing proof to reduce review time
- Stay current on industry trends and practices
- Price
- Product Features
- Product Usability
- Implemented in-house
- Nothing
- no training
- Builder
- Testing
- Analytics
- None
- None
- None that I can think of
- File import/export
- Not sure any apply we have continued to use the same base features that Litmus offers online.
- Not sure
Create a flawless email with Litmus!
- Browser testing is possible on Litmus.
- Mobile testing can be done on various devices and modes.
- Issues like cropping of images and content can be captured
- Emails in development can be tested efficiently on different platforms before sending to production.
Cons
- It could be better if links can be tested in Litmus.
- Functionalities cannot be tested on Litmus.
- Litmus is restricted to test display: UI only.
- Saves a lot of time in mobile testing
- Provides good value for money when utilized to full extent.
- Saves resources in defect capturing.
- AT&T Managed Threat Detection and Response
Marketing teams.
Quality Assurance teams including manual and automation testers
- Test emails in all browsers
- Test emails at different mobile clients (devices)
- Test emails for accessibility issues
- Test emails for any content display issues: cropping, overlapping etc.
- We are able to use litmus for accessibility
- In our organization users are trying to create their own checklist to utilize Litmus
- Adding new clients to test list
- For testers to take full page screenshots while using litmus clients: Desktop and mobile
- Share the checklists with team members
- Use "builder" to get insights of development
- Price
- Product Features
- Product Usability
- Analyst Reports
- Implemented in-house
- To give access to all team members was an issue.
- in-person training
- Use the checklist
- Use available mobile and desktop clients
- Use the first overview provided by Litmus
- Nothing is very difficult in terms of using this software
- Siverpop
- JIRA
- File import/export
- More seamless features
- Checklist is a good option to use
- More clients to test