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Customer.io

Customer.io

Overview

What is Customer.io?

Customer.io is a customer engagement platform that enables marketers to build sophisticated automated messaging campaigns. With access to real-time behavioral data, users can create personalized and relevant messages to engage and retain customers. This includes sending emails, push notifications, SMS,…

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Learn from top reviewers

Customer.io: Great Overall Tool and Great Bank for Buck

Rating: 10 out of 10
January 21, 2025
IncentivizedVetted ReviewVerified User
Customer.io is used as a core CRM platform in our business. The tool handles multi layered email, SMS, and other types of marketing channel campaigns for a variety of customer...
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Verified user
Professional
Customer.io6 years of experience

Powerful and user-friendly tool!

Rating: 10 out of 10
June 25, 2022
Vetted ReviewVerified User
Customer.io tool is amazing for email marketing. It's very comprehensive, lets you go into a lot of detail, and is also user-friendly. I have used it to handle email marketing...
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Jasmine Reyes
Manager - Marketing
Marketing Manager
Freelance
Customer.io1 year of experience

The Best Email Software You Have Probably Never Heard Of

Rating: 10 out of 10
September 10, 2021
IncentivizedVetted ReviewVerified User
We not only use Customer.io for all of our email and SMS communications, but we also use it as a database of sorts to segment our members. We send a monthly newsletter as well...
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Padraic Ryan
Manager - Information Technology
Community Manager
eCommerceFuel
Customer.io2 years of experience

Customer.io is great

Rating: 9 out of 10
September 11, 2020
IncentivizedVetted ReviewVerified User
We use Customer.io at First (now part of RE/MAX) to manage all of our communications with customers—primarily email and push notifications, but also SMS messages.
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Joel McLean
Manager - Product Management
Growth Product Manager
First.
Customer.io3 years of experience

Wanna advance your email marketing to the next level? Then this is the tool for you!

Rating: 9 out of 10
March 13, 2020
IncentivizedVetted ReviewVerified User
Customer.io is a great tool to get started with getting your marketing to the next level. It keeps the customer base up to date with API connections, and segmentation is made ...
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Mike Koolwijk
Consultant - Marketing
Marketing Automation & SEO Specialist
Klantenfabriek.nl
Customer.io1 year of experience
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Pricing

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Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttp://customer.io/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $100 per month
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Product Demos

Using Product Data to create granular user segments in Customer.io

YouTube

Marketing Automation With Customer io + Next js

YouTube

Customer.io Product Demo

YouTube
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Product Details

What is Customer.io?

Customers are bombarded with messages every day, and most go ignored. Customer.io is a customer engagement platform designed for tech-savvy organizations to create personalized customer journeys that engage, convert, and scale. Fueled by first-party data, teams can manage and tailor their customer messages across all channels, including email, in-app, push, SMS, and webhooks. Customer.io’s suite of products includes Journeys, a messaging automation tool, Data Pipelines, a customer data platform; and Parcel, a code editor designed for email. Founded in 2012, Customer.io is a globally distributed, remote-first company.

Customer.io Features

  • Supported: Data-driven segment builder
  • Supported: Multichannel messaging (Email, Rich Push, SMS, In-App)
  • Supported: Newsletters
  • Supported: Transactional messages
  • Supported: Android, iOS, React Native, and Flutter mobile SDK
  • Supported: Ad audience sync
  • Supported: Visual workflow builder
  • Supported: A/B testing
  • Supported: Multivariate testing
  • Supported: Triggered drip sequences
  • Supported: API
  • Supported: Webhooks
  • Supported: Dashboards
  • Supported: Conversion tracking
  • Supported: Multiple sending workspaces
  • Supported: Role-based permissions
  • Supported: Timezone sending
  • Supported: Multi-language messages

Customer.io Screenshots

Screenshot of data-driven or manual segments that can be created in the no-code builder for recipient lists, campaign triggers, filters, and conversion goals.Screenshot of the code editor for email, that helps navigate code and iterate.Screenshot of account performance, visible at a glance from the Dashboard view.Screenshot of drag and drop messages, time delays, and branches where desired, to build cross-channel campaigns.Screenshot of triggered campaigns based on forms submissions, customer attributes, customer actions, and dates.Screenshot of localization for global audiences. One message can be delivered in multiple languages.

Customer.io Video

Customer.io Integrations

Customer.io Competitors

Customer.io Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Customer.io is a customer engagement platform that enables marketers to build sophisticated automated messaging campaigns. With access to real-time behavioral data, users can create personalized and relevant messages to engage and retain customers. This includes sending emails, push notifications, SMS, in-app messages, and more through a visual building experience. Built for scale, Customer.io boasts users among over 5,300 companies, sending over 17 billion messages per year.

Customer.io starts at $100.

Iterable, Braze, and Intuit Mailchimp are common alternatives for Customer.io.

The most common users of Customer.io are from Small Businesses (1-50 employees).

Customer.io Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)73%
Mid-Size Companies (51-500 employees)25%
Enterprises (more than 500 employees)2%
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Comparisons

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Reviews From Top Reviewers

View all reviews
Companies can't remove reviews or game the system. Here's why
(1-5 of 9)

Customer.io: Great Overall Tool and Great Bank for Buck

Rating: 10 out of 10
Incentivized
January 21, 2025
Verified User
Professional in Corporate
Insurance Company, 1001-5000 employees
Vetted Review
Verified User
Customer.io
6 years of experience
Pros
  • Organizing complex comms campaigns
  • Analytics of campaigns
  • Textured and detailed emails
Cons
  • Sales-specific features
  • Sales pipeline management

Powerful and user-friendly tool!

Rating: 10 out of 10
June 25, 2022
JR
Jasmine Reyes
Marketing Manager
Freelance (Marketing & Advertising, 1-10 employees)
Vetted Review
Verified User
Customer.io
1 year of experience
View profile
Pros
  • Lets you create email flows without knowing code.
  • Easy to create nice looking newsletters.
  • Can easily segment users as many ways as you want.
  • Great customer support and documentation.
Cons
  • Price is quite expensive for Premium or once you get into high volumes of contacts.
  • Depending on how you'll use it, it may require some help from developers to set up.
  • Despite the support being great, you have to email them, there's not chat feature.

Customer.io is great

Rating: 9 out of 10
Incentivized
September 11, 2020
JM
Joel McLean
Growth Product Manager
First. (Real Estate, 51-200 employees)
Vetted Review
Verified User
Customer.io
3 years of experience
View profile
Pros
  • Workflow building and management.
  • Extremely flexible and integrates easily with other services.
  • Solid email builder.
  • Webhook makes it easy to send and receive data in event-driven contexts.
  • Support for liquid makes highly detailed personalization possible in every message.
Cons
  • Push notifications are very rudimentary. Everything has to be done by hand unless you're sending an extremely simple message.
  • A bit too email centric.
  • Lacks an ability to schedule messages on a daily, weekly, etc. basis.

Wanna advance your email marketing to the next level? Then this is the tool for you!

Rating: 9 out of 10
Incentivized
March 13, 2020
MK
Mike Koolwijk
Marketing Automation & SEO Specialist
Klantenfabriek.nl (Marketing & Advertising, 1-10 employees)
Vetted Review
Verified User
Customer.io
1 year of experience
View profile
Pros
  • Ease of use, a good tool for non programmers, or not so tech savvy people.
  • Great support, willing to help a lot, by chat, calls, or screen sharing.
  • Fast updates, it's a newer tool, but they are coming with fixes and updates fast.
Cons
  • Better visual automation builder, they are a little behind here.
  • Automate reports, I would love to see this.
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