Meta Business Manager (formerly Facebook Business Manager, or Pages Manager) is a mobile app that supports management of up to 50 Facebook pages from a smart phone or tablet, allowing social media managers to see activity, post updates, and respond immediately to customers.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Marketing Director in Marketing at MGT Films (11-50 employees employees)
Use Cases and Deployment Scope
We have used Meta Business Manager to run our residential customers' advertising campaigns. We have found it to be highly effective for targeting niche clientele and geo-targeting effectively. We also love the A/B testing features as they have provided our company with many insights into what ads work and what do not. It is a highly effective tool for marketing and posting.
Pros
Advertising
A/B Testing
Social Posting
Cons
Customer support
Banning people (And not giving a reason)
Educating on best practices
Return on Investment
Tracking post successs
A/B Testing for Ads
Ad Targeting
Usability
Alternatives Considered
Hootsuite
Other Software Used
Brandfolder, Google Drive, Squarespace, Wix, Google Domains, Google Sheets, Constant Contact, Grammarly, Google Gemini
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Founder, CEO in Corporate at RCKN IT!™ (1-10 employees employees)
Use Cases and Deployment Scope
We use Meta Business Manager to run our FB assets along with Instagram access. We are just now looking at spending money for FB Ads to validate one of our products and then test variations of marketing messages for that product. The goal is to bring in more relevant leads.
Pros
Consolidates messages
Tracking meta Pixels
Ecommerce Integration with Shopify
Cons
Quicker way to learn the dashboard
Simplify how Meta Business Manager functions for the small business without an extra employee dedicated to FB/IG/social media.
Access to real-time trends in the marketing industry we can immediately adjust for in Meta Business Manager.
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Return on Investment
Saves me chunks of time not having to jump between platforms to answers messages from others, etc.
Easy to spots patterns and make adjustments with campaigns.
Manager in Marketing (1001-5000 employees employees)
Use Cases and Deployment Scope
We manage multiple business profiles whether its Product Pages in Facebook or Instagram or the Ad accounts associated with them for running various campaigns. Through Meta Business Manager its easy to manage employees and agencies taking care of the Accounts with varied role. Features such as Ads Reporting, Event Manager and Audience management helps us to understand the market and do proper targeting thereby creating multiple cohorts and optimising our spends across multiple user profiles.
Pros
Audience targeting and retargeting
Creating App events for better campaign management
Budget friendly compared to other channels
Agency friendly
Good Billing system
Multiple pages, users, properties can be handled at one place
Cons
Billing Admin
Change of Legal Name
Better Support infrastructure
Recognition of individuals running Ad by giving them points based on their spends or giving them goodies
Return on Investment
Was able to get 200 good Sales Qualified Leads for a Dog Training Program generating revenue potential of around 5 lakhs when I was working with an agency
Was able to create proper branding around my previous organisation odishacareer.com, currently its getting around 15,000 visitors per month organically
Was able to recruit agents for a program we are running in my current company and also get relevant registrations for events we conduct periodically
Usability
Alternatives Considered
Google Ad Manager, LinkedIn Sales Navigator, LinkedIn Marketing Solutions, YouTube Shopping, Microsoft Advertising, Apple Business Essentials, X Ads and TikTok for Business
Other Software Used
Google Ad Manager, LinkedIn Marketing Solutions, LinkedIn Sales Navigator, X Ads, YouTube Shopping, Yahoo Native
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Director in Marketing (1-10 employees employees)
Use Cases and Deployment Scope
My company manages over 40 business Facebook pages and we use FBM to manage the platform for these clients. While FBM helps in some areas, it can be clunky to use from a smartphone which hurts our team when we are on the go and seeing clients and need to make a post or use the app to make an update in the content.
Pros
Easy to access.
Easy to navigate on desktop.
Cons
Difficult to use on smartphones.
Needs a search feature when managing multiple pages.
Return on Investment
Helped workflow of social media team.
Helped integrate instagram and facebook posts.
Provided good post campaign analysis.
Alternatives Considered
Google Ad Manager
Other Software Used
Newswire, Google Ads (formerly AdWords), Google Analytics
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Manager in Social Media (51-200 employees employees)
Use Cases and Deployment Scope
We use Meta Business Manager as part of our marketing ecosystem. We typically utilize Meta Business Manager as a full-funnel channel, serving content at the top, mid, and bottom of the funnel. The product addresses driving brand equity at a low cost compared to other channels, like LinkedIn. We are able to grow our prospect audience at efficient costs, growing our retrageting pool while increasing overall multi-channel touchpoints.
Pros
Helps drive more efficient CPCs and CPMs than other social channels
Targets users outside of working hours
Helps grow Retargeting pools to use on other channels
Meta Business Manager's AI does a great job in identifying our ICP based off intent signals
Cons
Their AI features are less than desirable and always have errors
Always uncheck the music option on stories and reels
The platform tends to spazz out/glitch often and even published work needs to constantly be combed over
They are in need of more B2B targeting options
Return on Investment
4x ROI off of one campaign we ran for a client for a month
On-demand webinars drove 90% of the pipeline compared to Google or LinkedIn
Sometime you have to fish to get good prospects. Sales teams need to be okay with vetting, and need to be okay with spam leads coming through. Weeding out the bad in order to find the good.
Usability
Alternatives Considered
LinkedIn Marketing Solutions and Reddit for Business
