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Copper

Score8.4 out of 10

123 Reviews and Ratings

What is Copper?

Copper is a customer relationship management (CRM) built as an integration into Google Apps.

Top Performing Features

  • Single sign-on capability

    The software system supports a centralized authentication mechanism allowing the user to access multiple systems with a single, centrally managed password.

    Category average: 8.7

  • Mobile access

    Users can access the CRM system via mobile or tablet device, and potentially leverage the unique capabilities of mobile devices, such as GPS and voice.

    Category average: 7.8

  • Opportunity management

    Users can track deals and create quotes.

    Category average: 8.5

Areas for Improvement

  • Case management

    This includes incident/ticket creation, routing, escalation, and resolution.

    Category average: 8.3

  • Channel / partner relationship management

    The software allows for sales, territory, lead, order and account management for partners or OEM relationships.

    Category average: 8.1

  • Compensation management

    The software can integrate with compensation management software or sales commission software such as Xactly Incent or IBM’s Varicent.

    Category average: 7.9

Copper meets our small nonprofits needs.

Use Cases and Deployment Scope

We use Copper CRM to track contacts associated with most aspects of our organization. The main reason we chose a CRM, and Copper specifically, was to track relationships (e.g., contact information, email exchanges, notes from meetings, whether they are subscribed to our newsletter (run by Mailchimp)) in a centralized location and so that these details can be accessed by several staff members and outlive any individual connections made by a staff member who might cycle out of the organization.

Pros

  • Synch with our e-news service (Mailchimp).
  • Track email interactions.
  • Include privacy tools, e.g., setting an email about payroll as private.
  • Send the same email to several folks, but with a personalized intro.

Cons

  • Meeting notes and other notes don't allow for formatting or embedded links.
  • The email has many options, but it doesn't seem to allow customization beyond merge fields.

Return on Investment

  • We haven't analyzed ROI.

Usability

Alternatives Considered

Salesforce Agentforce 360 for Nonprofits

Happy with Copper CRM

Use Cases and Deployment Scope

Copper CRM allows us to have a central hub for all our client interactions. We have it integrated with Google Workspace and our RingCentral phone system, which really increases our business efficiency. Using the Forms functionality to have a widget on our website and an auto response generated has allowed us to capture many leads that we otherwise may have missed out on.

Pros

  • Google Workspace Integration
  • Ring Central Integration
  • Internal office communication with alerts and notifications

Cons

  • @all functionality for notes and comments
  • AI notetaker built in

Return on Investment

  • The Forms customization and the ability to place a widget on our website has been great
  • The auto response to forms makes sure prospective clients get responded to even when we are not available
  • Having all client info at the tips of our fingers lets us get information to clients quickly for great support

Usability

Other Software Used

Google Workspace

Copper CRM gives my business confidence.

Use Cases and Deployment Scope

My business totally relies on deadlines and action items. Copper CRM via its connective sync to Google, ensures all my deadlines are met and all my files are updated. Ultimately I trust Copper CRM with my business.

Pros

  • Automating Synchronisation with my gmail and Google.
  • Provides an email reminder for the required Tasks
  • The reminders feature ensures I never miss a deadline

Cons

  • Task deadlines seem to jump after allocating dates
  • Management of client matters
  • Connection to invoices to manage payment updates and reminders

Return on Investment

  • Saved me hiring an admin person
  • database of clients in one spot
  • Value of company easier to assess

Usability

Alternatives Considered

HubSpot CRM, Lexis and monday CRM

Other Software Used

Google Drive, Google Calendar, Gemini

Copper - Assisting The Growth At Pitts Enterprises 5 Years and Running

Use Cases and Deployment Scope

We began using Copper around five years ago, and it has become our comprehensive customer relationship solution. We have integrated a process that seamlessly transfers opportunities from sales to order entry, engineering, and our production schedule, all within Copper. The platform continues to enhance its capabilities, and we have found its customer service and support to be excellent.

Pros

  • Customer Tracking
  • Opportunity Tracking and Management
  • Manage Our Closes Through Our Internal Process

Cons

  • Easier Report Development
  • Ability to Archive Non Active Opportunities
  • Early Warning of Account or People Duplicates

Return on Investment

  • Integration of opportunity to production schedule
  • Allow management to view and manage pipelines
  • Keeps sales team engaged in opportunity management

Usability

Alternatives Considered

HubSpot CRM, Sales Force Optimization and Bigin by Zoho CRM

Copper gets an A from us

Use Cases and Deployment Scope

My organization uses Copper primarily for CRM and Pipelines. It allows us to maintain our communication with customers for an extended period of time, which is a big benefit of "relationship building," as well as manage what stage we are in with each customer. Our organization is unique offering specialized training, consulting, and equipment for a niche market, and we nurture leads sometimes for years before securing them. We've found that Copper offers the most customizable setup for this scenario allowing us to keep leads as leads for as long as needed, categorize them as Training, Consulting, or Equipment, then transition them to the designated Pipeline when we are near securing them. The ease of use of Copper outweighs every prior platform we trialed.

Pros

  • Maintaining all correspondence from all team members per lead
  • Very customizable allowing efficient support for various operations

Cons

  • Setting up the automations can be tricky, automation templates could be helpful
  • Project management was better as a standalone in the access bar, but the Pipeline style is great
  • A strictly team chat or thread would be useful

Return on Investment

  • Uphold our standard and value of customer relationships versus just numbers

Usability

Alternatives Considered

Pipedrive, HubSpot CRM, monday CRM and ClickUp

Other Software Used

Intuit Mailchimp, Google Workspace