X Pro

Formerly TweetDeck

I think TweetDeck is definitely ideal for smaller single companies, startups or agencies with several clients who only post once or twice a week maximum. It's not as ideal for companies with robust social media presences, or agencies who have more than a dozen clients. It's also limited to X or Twitter, so it's ideal for clients where that channel is a focus, but no so if other platforms have more engagement.

I think TweetDeck is very easy to use and set up. If you've used Twitter or X before, you will be able to easily understand how to use TweetDeck, as they base their UX/UI on the real platform. It has a similar look and feel, though you can do much more when logged into a single account on the platform.

TweetDeck is ideal for complex media organisations / newsrooms where you want to keep track of several users accounts, or switch between multiple user and/or title accounts. It is perfect for those who want to follow conversations in real-time via many channels, at a glance. It is also useful for those who want to schedule tweets to provide around the clock coverage even when unmanned. Now that it paid-for is less suited to smaller organisations with tight budgets.

It's easy to set up accounts, add accounts and switch between them. It is also straightforward to add columns so you can keep track of multiple X accounts at once. Scheduling tweets is intuitive. Dragging and dropping columns to reorder is also easy. Geocode searches are less straightforward and could be simplified, perhaps by a Google Maps integration, for example.

There is no cost associated with TweetDeck.

Good free tool to get your organization started in pushing out digital marketing.

Easy download and launch of application.

I've never seen any real customer service for this tool.

It's a pretty easy tool to use I find a few of the columns to be a bit repetitive. If you are managing more than one account you'll start to find yourself having easily 10 plus columns all tracking all different information which creates nice track lanes to keep all that relative information in one column or "view". With the amount of data that is pushed out, if you are following a large number of accounts, it's extremely easy to lose valuable posts in your feeds. As you begin building out your columns they get the point where you only look at one or two and the rest seem to be lost. Overall, this a free tool and there are other social monitoring tools that are out there but are in the multiple thousands of dollar range.

TweetDeck tends to be available for use majority of the time...however, I've had times where it would get stuck in a loop and then post my Tweet multiple times.

Besides posting multiple times when stuck in a loop not other real issues.

I have no relationship with the vendor.

We have compared TweetDeck to both HootSuite and Twitter Web. HootSuite is definitely better on analytics. The absence of even basic analytics in TweetDeck is problematic. However, there is a cost for this on the HS platform. TweetDeck has one main advantage over Twitter Web: TweetDeck has multiple display screen and Twitter Web displays everything in a single screen.

I've never been able to get a support person on the phone to address any questions I've had. That being said, it is a free platform.

The interface is clean and easy to configure.

No major downtime, only some small blips.