Great for testing our new website messaging
<div>We used Wynter to test new messaging and positioning on a variety of landing pages. We wanted to see if our ideal customers could …
Starting at $6,990 per year
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What is Wynter?
Target market insights platform for B2B SaaS marketers. It is used to get answers to questions about target customers in under 48 hrs. Wynter helps to uncover target customers' pain points, what they need, how they buy, and what resonates…
Recent Reviews
Popular Features
- Consumer Feedback (13)8.989%
- Market Insights and Reports (7)8.282%
Reviewer Pros & Cons
Pricing
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://wynter.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $6,990 per year
Features
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Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Wynter?
Target market insights platform for B2B SaaS marketers. It is used to get answers to questions about target customers in under 48 hrs. Wynter helps to uncover target customers' pain points, what they need, how they buy, and what resonates with them.
Wynter's services are on-demand, and the company promises to deliver results in 12-48 hrs.
Wynter's services are on-demand, and the company promises to deliver results in 12-48 hrs.
Wynter Features
Market Research Features
- Supported: Competitor Research
- Supported: Consumer Feedback
- Supported: Market Insights and Reports
Additional Features
- Supported: B2B Message Testing
- Supported: B2B Target Customer Surveys
- Supported: Preference Testing
- Supported: B2B User Testing
- Supported: Sales demo feedback
- Supported: B2B prospect interviews
Wynter Screenshots
Wynter Competitors
Wynter Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Wynter starts at $6990.
Reviewers rate Consumer Feedback highest, with a score of 8.9.
The most common users of Wynter are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings
(24)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Wynter has proven to be an invaluable tool for businesses looking to gain actionable insights and solve key business problems. Users have reported that the software has helped them refine their value proposition and target messaging based on impactful feedback directly from potential buyers. This has allowed them to make necessary improvements to their sales emails, resulting in more effective communication with their prospects.
Additionally, Wynter has provided a cost-effective solution for testing and optimizing messaging for new website designs. By offering near real-time insights on audience perceptions of messaging and design, users have been able to ensure effective communication, improve conversion rates, and save media dollars. The software has also played a significant role in validating whether businesses have hit the mark with their product positioning and identifying areas of improvement to reach the right audience.
Moreover, Wynter has been instrumental in gathering qualitative insights for website development projects and marketing campaigns, leading to improved decision-making processes and conversion rates. Users have experienced improved message-market fit and have been able to iterate quickly and efficiently on their products and services. The software's cost-effectiveness has helped users find common objections and confusions in their copy, allowing them to optimize it for better explanations and quicker purchases.
Furthermore, Wynter has enabled users to test and improve website messaging, quantify its impact, and gain better internal consensus. By understanding their target audience better through the software's feedback, users have been able to increase conversion rates and create more compelling messaging. The high-quality feedback provided by Wynter quickly and cost-effectively has allowed users to improve website copy with higher confidence.
In summary, Wynter addresses various business problems such as refining value propositions, optimizing messaging for new website designs, validating product positioning, gathering qualitative insights for marketing campaigns, improving message-market fit, optimizing copy for clarity and conversions, testing key messages for consensus-building, increasing landing page effectiveness, gaining direct input on marketing messages, improving accuracy of marketing messages, and increasing conversions for new product launches. Users have found value in the software's ability to gather feedback from real prospects and gain insights into their target audience's perception of their messaging.
Customer Support: Users highly value the assistance provided by Wynter's customer success team. Many reviewers have found the support to be helpful and appreciated the level of assistance received in getting set up and choosing the best tests for their goals.
Flexibility and Customization: Wynter's self-serve platform is praised for its flexibility and ease of use. Reviewers appreciate that they can easily create and launch surveys or messaging tests that are most relevant to them, allowing them to tailor the tests to their specific needs.
Quick Turnaround Time: The speed at which users receive results from Wynter is a major advantage mentioned by many reviewers. Some users have been amazed at how quickly they received opinions from senior-level buyers, often within 24 hours or less. This quick feedback cycle allows users to make timely adjustments and improvements to their marketing materials.
Pricing Model: Some users have found the pricing model of Wynter to be challenging to understand, particularly as features evolve and prices change. This has led to confusion in determining how to get the best value from the software. Additionally, smaller companies that only need to test infrequently may find the pricing to be cost-prohibitive.
Response Quality: Some users reported varying quality in the responses they received. These users indicated that while the majority of the responses they received from Wynter were high quality, they felt they had to pay close attention to weed out the few low-quality responses.
Interface and Reporting: A few users indicated that the user interface took a while to learn, and had room for improvement in terms of usability and navigation.
Attribute Ratings
Reviews
(1-4 of 4)Companies can't remove reviews or game the system. Here's why
May 14, 2024
Used Wynter to test homepage copy and design
Wynter helped us get insights from our target personas that we used to shape our messaging and website copy. We have used Wynter to test multiple versions of the website and implemented changes with the help of the feedback we received. It is otherwise difficult to quickly access this persona and receive quality feedback on a short timeline.
- Speed of responses from participants
- Easy to use interface
- Identifies good candidates
- Solid and responsive customer service
- In my opinion, doesn't have a deep pool of respondents for all titles, but growing
- I think the website look could be modernized
- In my experience, customizing questions sometimes a little tricky, but works
100%
10.0
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- Improving website messaging
- Supporting ICP understanding
- Shaping marketing content
May 13, 2024
Invaluable insights from our ideal buyers
We've struggled to nail our unique value prop in a way that's succinct, but also encapsulates the complexity of our work. For years we've played around with various combinations internally, but could never get it to land. I heard about Wynter via Chris Walker and it was a right place right time, as we've engaged with a publicist that we only thought could be effective if we had a really clear grasp of what resonated with our ICP and want we felt represented us and differentiated us in the market.
We started with a poll asking questions about some of our hypotheses and getting open ended answer about phrases our ICP would come up with to describe our work.
Next we used those takeaways to create landing page tests to see what landed.
Finally, we're fleshing out a full new website in a pre-production environment to see how we did overall.
We started with a poll asking questions about some of our hypotheses and getting open ended answer about phrases our ICP would come up with to describe our work.
Next we used those takeaways to create landing page tests to see what landed.
Finally, we're fleshing out a full new website in a pre-production environment to see how we did overall.
- Targeted survey groups of our exact ICP
- Easy to digest survey results
- Various feedback types to drill down on useful data
- More pricing transparency as you're building the survey so you don't add a ton of questions then get to the checkout and you're way over budget
100%
10.0
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- It's a competitive advantage that will allow us to strategically distance ourselves from our competitors in a saturated space with too many common misconceptions
It's been a really long time since I used SM, so it's hard to compare
Score 10 out of 10
Vetted Review
Verified User
We were undergoing a big strategic shift in category, positioning, messaging, and audience. We used Wynter to battle test and sanity check a lot of what we were planning from a launch standpoint. After a couple iterations (and plenty of great feedback from the Wynter panel), we were able to take everything to market with high confidence and extremely quickly. I don't know how we would have been able to do that without Wynter.
- Message testing
- Executive feedback
- Design & UX feedback
- Engagement with reviewers
100%
10.0
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- Increased conversion rate on our website
- Increased website dwell time
- Increased page views on our site
Wynter is the only online platform I've used for this kind of focus group message testing.
February 13, 2024
Wynter is arguably the most useful tool for Product Marketers
Score 10 out of 10
Vetted Review
Verified User
Where do I start... Wynter is arguably the most useful tool for any Product Marketer. If your messaging falls flat, nothing else really matters. Wynter helps me test our messaging, and well... and brings me back to earth. I use it to test landing pages, send quick surveys to our ICP, and watch people navigate our website—a humbling experience worth millions.
- Landing page messaging test
- Target customer surveys
- User testing
- Increase the amount of available panelists.
100%
10.0
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10.0
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- Time and cost savings which are really hard to quantify, yet substantial for making the case and getting budget approved.
- Finding & interviewing people that fit your ICP could take anywhere from 2 weeks to months. With Wynter, I get them in 12-24 hours.