Overview
What is Wynter?
Target market insights platform for B2B SaaS marketers. It is used to get answers to questions about target customers in under 48 hrs. Wynter helps to uncover target customers' pain points, what they need, how they buy, and what resonates…
Used Wynter to test homepage copy and design
Excellent, speedy B2B messaging feedback!
We love Wynter despite its rough software edges; the product is access to people we want to hear from and that's the bottom line.
Invaluable insights from our ideal buyers
Amazing prospect research tool for a small team with limited budget
Highly recommended for message testing & audience feedback
The best at ICP Research and A/B Testing
The platform effectively addresses the challenge of …
Gold Stars for Wynter
Absolute game changer
Wynter is arguably the most useful tool for Product Marketers
Wynter is an awesome tool for B2B messaging testing
Wynter is a SaaS startup must-have
Message testing superheroes, audience selection growers thanks to Wynter
TrustRadius Insights
Popular Features
- Consumer Feedback (13)8.989%
- Market Insights and Reports (7)8.282%
Reviewer Pros & Cons
Pricing
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $6,990 per year
Features
Financial Research
The most important features for the effectiveness of a financial research platform
- 9.1Industry-Specific Information(2) Ratings
The quality and completeness of industry-specific information, e.g., the progress or success of clinical trials in the pharmaceutical industry
- 9.1Independent Research Access(2) Ratings
The ability to access third-party analyses, e.g., Morningstar reports
Market Research
Tools and techniques that enable qualitative and quantitative research into consumer markets.
- 8.4Competitor Research(4) Ratings
Quantitative and qualitative tools that are used to identify competitors and assess their strengths and weaknesses, with a view toward identifying competitive advantages and opportunities for improvement.
- 8.9Consumer Feedback(13) Ratings
The ability to collect feedback from customers, prospects, focus groups, interviewees, etc.
- 8.2Market Insights and Reports(7) Ratings
Reports, newsfeeds, and information related to events, industry trends, or competitive insights.
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Wynter?
Wynter's services are on-demand, and the company promises to deliver results in 12-48 hrs.
Wynter Features
Market Research Features
- Supported: Competitor Research
- Supported: Consumer Feedback
- Supported: Market Insights and Reports
Additional Features
- Supported: B2B Message Testing
- Supported: B2B Target Customer Surveys
- Supported: Preference Testing
- Supported: B2B User Testing
- Supported: Sales demo feedback
- Supported: B2B prospect interviews
Wynter Screenshots
Wynter Competitors
Wynter Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(24)Community Insights
- Business Problems Solved
- Pros
- Cons
Wynter has proven to be an invaluable tool for businesses looking to gain actionable insights and solve key business problems. Users have reported that the software has helped them refine their value proposition and target messaging based on impactful feedback directly from potential buyers. This has allowed them to make necessary improvements to their sales emails, resulting in more effective communication with their prospects.
Additionally, Wynter has provided a cost-effective solution for testing and optimizing messaging for new website designs. By offering near real-time insights on audience perceptions of messaging and design, users have been able to ensure effective communication, improve conversion rates, and save media dollars. The software has also played a significant role in validating whether businesses have hit the mark with their product positioning and identifying areas of improvement to reach the right audience.
Moreover, Wynter has been instrumental in gathering qualitative insights for website development projects and marketing campaigns, leading to improved decision-making processes and conversion rates. Users have experienced improved message-market fit and have been able to iterate quickly and efficiently on their products and services. The software's cost-effectiveness has helped users find common objections and confusions in their copy, allowing them to optimize it for better explanations and quicker purchases.
Furthermore, Wynter has enabled users to test and improve website messaging, quantify its impact, and gain better internal consensus. By understanding their target audience better through the software's feedback, users have been able to increase conversion rates and create more compelling messaging. The high-quality feedback provided by Wynter quickly and cost-effectively has allowed users to improve website copy with higher confidence.
In summary, Wynter addresses various business problems such as refining value propositions, optimizing messaging for new website designs, validating product positioning, gathering qualitative insights for marketing campaigns, improving message-market fit, optimizing copy for clarity and conversions, testing key messages for consensus-building, increasing landing page effectiveness, gaining direct input on marketing messages, improving accuracy of marketing messages, and increasing conversions for new product launches. Users have found value in the software's ability to gather feedback from real prospects and gain insights into their target audience's perception of their messaging.
Customer Support: Users highly value the assistance provided by Wynter's customer success team. Many reviewers have found the support to be helpful and appreciated the level of assistance received in getting set up and choosing the best tests for their goals.
Flexibility and Customization: Wynter's self-serve platform is praised for its flexibility and ease of use. Reviewers appreciate that they can easily create and launch surveys or messaging tests that are most relevant to them, allowing them to tailor the tests to their specific needs.
Quick Turnaround Time: The speed at which users receive results from Wynter is a major advantage mentioned by many reviewers. Some users have been amazed at how quickly they received opinions from senior-level buyers, often within 24 hours or less. This quick feedback cycle allows users to make timely adjustments and improvements to their marketing materials.
Pricing Model: Some users have found the pricing model of Wynter to be challenging to understand, particularly as features evolve and prices change. This has led to confusion in determining how to get the best value from the software. Additionally, smaller companies that only need to test infrequently may find the pricing to be cost-prohibitive.
Response Quality: Some users reported varying quality in the responses they received. These users indicated that while the majority of the responses they received from Wynter were high quality, they felt they had to pay close attention to weed out the few low-quality responses.
Interface and Reporting: A few users indicated that the user interface took a while to learn, and had room for improvement in terms of usability and navigation.
Attribute Ratings
Reviews
(1-14 of 14)Great for testing our new website messaging
- message testing
- survey responses
- larger pool of IT users
Used Wynter to test homepage copy and design
- Speed of responses from participants
- Easy to use interface
- Identifies good candidates
- Solid and responsive customer service
- In my opinion, doesn't have a deep pool of respondents for all titles, but growing
- I think the website look could be modernized
- In my experience, customizing questions sometimes a little tricky, but works
Excellent, speedy B2B messaging feedback!
- Messaging feedback
- Recruiting high quality respondents
- Providing good templates for tests
- More options to engage with the participants outside of just a survey
- Beta AI features still buggy
- It helps get you outside of your own biases
- It helps see where real people's expectations align with your priorities
- It helps you avoid obvious mistakes in your marketing
- When we used it, it felt like kind of a nothingburger product; there isn't much to it. Which did make me question whether or not the company had any perspective or expertise in their core area of customer research.
- I found the sample questions pretty basic. Again, expertise. I wasn't confident I was asking the right questions, but the ones provided felt too simple. I would have appreciated more guidance.
- I did often wonder about the quality of our participants. We just have no idea how much they are paid and if they're taking the survey because they have nothing better to do.
Invaluable insights from our ideal buyers
- Targeted survey groups of our exact ICP
- Easy to digest survey results
- Various feedback types to drill down on useful data
- More pricing transparency as you're building the survey so you don't add a ton of questions then get to the checkout and you're way over budget
- Speed to feedback - you have actionable insights in 24-48 hours
- Targeting - was really great to see both area of expertise, title, company size and industry all as options to select for reviewers
- Quick launch - they make it super easy and simple to get a test out the door
- Viewing results - I'm sure the upgrade package is better than the standard one we use, but its not always easy to digest all the feedback you get.
- Message testing
- Executive feedback
- Design & UX feedback
- Engagement with reviewers
The best at ICP Research and A/B Testing
- Landing Page Testing
- HomePage Testing
- Messaging Testing with fast feedback loop
- Understanding what problems our ICP is facing
- I had no issues with Wynter or their customer support
Gold Stars for Wynter
- Easy-to-use platform
- Quality respondents
- Accessible pricing
- Quick insights
- More audience categories
Absolute game changer
- Provides quick access to your buyer persona
- Provides multiple testing options for different types of validation
- Provides good segmentation options for higher assertiveness
- The interviews are still not as easy to get as the other types of input
- Sometimes, depending on your target audience, they still don't have enough people
Wynter is arguably the most useful tool for Product Marketers
- Landing page messaging test
- Target customer surveys
- User testing
- Increase the amount of available panelists.
Wynter is an awesome tool for B2B messaging testing
- It allows us to tap into a vast testing audience across many different personas
- It allows us to quickly get feedback on messaging we need to validate
- The platform is easy to use
- We also benefit from research advisory services
- New test options are welcome, including testing raw messaging
Wynter is a SaaS startup must-have
- Great sample of the right personas
- I like the credit system instead of an annual "use it or lose it" model
- Easy to use
- Building customer segments
- Highlight and aggregate feedback
- Customer service
- UX for sourcing demos
- Volume of audience for sourcing demos
- Pricing and packaging