Overview
What is Mailchimp?
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through…
Practical & Efficient Email and Automation Software
An Essential Tool for Any Growing Business!
Solutions for email enigmas: Optimizing Open Rates
In my opinion, It’s changed since the Intuit acquisition
Love Mailchimp!
Not a Mailchimp Fan
Mailchimp is user-friendly
Mailchimp is an excellent platform for sending eblasts
Mailchimp is a great tool for small to medium companies - easy to learn
Jack of All Trades That Gets the Job Done
User-Friendly Email Marketing!
Excellent Resource for Marketing.
User-Friendly Email Marketing
Marketing automations made easy
The drag …
How Mailchimp Differs From Its Competitors
All-in-One Marketing Platform
Lessons for Success
Strategic Partnerships
Strategic Partnerships
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Strategic Partnerships
Strategic Partnerships
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Strategic Partnerships
Strategic Partnerships
Strategic Partnerships
Strategic Partnerships
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Email deliverability reporting (463)8.585%
- WYSIWYG email editor (441)8.181%
- List management (463)8.181%
- Standard reports (459)8.080%
Reviewer Pros & Cons
Pricing
What is Mailchimp?
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
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What is Klaviyo?
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen.…
Product Demos
Add SMS Marketing to Your Campaigns to Boost Customer Engagement (2023)
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 8.1WYSIWYG email editor(441) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 7.7Dynamic content(424) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.8Ability to test dynamic content(405) Ratings
Users can test dynamic content prior to launching a campaign.
- 7.5Landing pages(327) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8A/B testing(358) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 8.1Mobile optimization(435) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8.5Email deliverability reporting(463) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.1List management(463) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 7.8Triggered drip sequences(320) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 6.2Lead nurturing automation(2) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 10Lead scoring and grading(1) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 10Data quality management(1) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 10Automated sales alerts and tasks(1) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 8.4Calendaring(46) Ratings
The software helps users maintain a calendar of all marketing activities.
- 7.8Event/webinar marketing(36) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 8.2Social sharing and campaigns(43) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 8Social profile integration(36) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7.7Dashboards(124) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8Standard reports(459) Ratings
The software offers pre-built reports with metrics standard to the category.
- 7.2Custom reports(50) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 7.8API(33) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 6.5Role-based workflow & approvals(7) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 5.6Customizability(2) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 8.4Integration with Salesforce.com(21) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.6Integration with Microsoft Dynamics CRM(18) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.1Integration with SugarCRM(2) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.6Third-party software integrations(40) Ratings
Integration functionality with third-party or in-house systems.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Mailchimp?
Mailchimp is an Email Marketing and Automations platform for growing businesses. The solution boasts users among more than 12 Million customers around the world who launch, build, and grow their businesses with Its marketing technology, customer support, marketing content and data-driven recommendations. Mailchimp’s marketing platform allows users to get online and start selling, connect with and grow their audience, and create multichannel marketing campaigns across email, social media, landing pages, ads, and websites.
Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica, Mailchimp has 1,200+ employees. In 2021, Mailchimp was acquired by Intuit.
Mailchimp Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Third-party software integrations
Additional Features
- Supported: SMS Marketing
Mailchimp Screenshots
Mailchimp Video
Mailchimp Integrations
- Google Analytics
- Ambassador Referral Marketing Platform
- Pipeliner CRM
- ClinchPad
- Provide Support Live Chat
- Planyo Online Booking System
- Deal Maker
- LiveChat
- Insightly
- Mautic (open source)
- RealtyJuggler Real Estate Software
- TrenDemon
- Teamgate CRM
- Yapsody
- SoClever
- TeamSupport
- Boingnet
- Survicate
- Miva
- Devart Excel Add-ins
- FreshBooks
- Freshdesk
- Zyprr Inc
- Skyvia
- Scoro
- Musqot Marketing Planner
- Zoho Forms
- LinkedIn Sales Navigator for Gmail
- Aurea List Manager
- 123FormBuilder
- Shopify
- WooCommerce
- JRNI
Mailchimp Competitors
Mailchimp Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Supported Languages | English, Spanish, French, Portuguese, German, and Italian. |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(2587)Attribute Ratings
- 8.5Likelihood to Renew51 ratings
- 9.5Availability6 ratings
- 9Performance7 ratings
- 8.4Usability373 ratings
- 7.9Support Rating15 ratings
- 7.5Implementation Rating22 ratings
- 10Configurability2 ratings
- 9.5Product Scalability6 ratings
- 8Ease of integration4 ratings
- 10Vendor pre-sale2 ratings
- 10Vendor post-sale2 ratings
Reviews
(1-5 of 5)Great overall marketing tool
- Great integrations
- Easy to use templating features
- It allows to do segmentation based on our needs
- I would like to have more audiences
- Phone support for standard plan
- Allow to use our subdomain without buying from mail chimp
- WYSIWYG email editor
- 70%7.0
- Dynamic content
- 70%7.0
- Ability to test dynamic content
- N/AN/A
- Landing pages
- N/AN/A
- A/B testing
- N/AN/A
- Mobile optimization
- 80%8.0
- Email deliverability reporting
- 70%7.0
- List management
- 80%8.0
- Triggered drip sequences
- N/AN/A
- Calendaring
- N/AN/A
- Event/webinar marketing
- 80%8.0
- Social sharing and campaigns
- N/AN/A
- Social profile integration
- N/AN/A
- Dashboards
- 80%8.0
- Standard reports
- 80%8.0
- API
- 80%8.0
- Integration with Salesforce.com
- N/AN/A
- Integration with Microsoft Dynamics CRM
- N/AN/A
- Third-party software integrations
- 80%8.0
- Increased user awareness of product changes, which in turn has increased product usage
- Increased ARR for existing customers because of upsell.
- Segmentation
- Campaign templates
- Email marketing
- Email marketing
- Integrations
- Canva
- Jotform
- Providing feature updates
- Targeted feature focus with upsell option
- Upsell through targeted feature focus
- Transactional emails
- Scalability
- Ease of Use
- Implemented in-house
- Initial setup
- No Training
- Compose
- Schedule
- Initial setup
- Google analytics
Great Product, Great Value!
- Easy to design emails
- Easy to manage users
- Easy to set up online forms to grow our email database
- Navigation around the admin interface is a little bit tricky, but once you learn it, you can navigate fairly easily.
- WYSIWYG email editor
- 100%10.0
- Dynamic content
- 100%10.0
- Ability to test dynamic content
- 100%10.0
- Landing pages
- 100%10.0
- A/B testing
- 100%10.0
- Mobile optimization
- 100%10.0
- Email deliverability reporting
- 100%10.0
- List management
- 80%8.0
- Triggered drip sequences
- 100%10.0
- Calendaring
- N/AN/A
- Event/webinar marketing
- N/AN/A
- Social sharing and campaigns
- N/AN/A
- Social profile integration
- N/AN/A
- Dashboards
- N/AN/A
- Standard reports
- 80%8.0
- API
- N/AN/A
- Integration with Salesforce.com
- N/AN/A
- Integration with Microsoft Dynamics CRM
- N/AN/A
- Third-party software integrations
- N/AN/A
- Mailchimp has helped us promote events and fundraisers, providing signups and donations from more than 60% of attendees at an event or online fundraiser.
- Mailchimp has given us the ability to more easily stay in contact with our volunteers and specific groups of people by messaging using segmentation.
- Mailchimp is a great tool for testing the effectiveness of emails using A/B testing.
- Segmentation
- Sign-up forms
- Email marketing
- A/B testing
- Segmentation
- Email marketing
- None
- Keeping customers informed
- Aiding in customer retention
- Gaining new customers
- Story Telling
- Giveaways and contests
- Integrate with a CRM and segment even more specifically with customized messaging based on actions.
- Ease of Use
- Implemented in-house
- Moving contacts, which was not really too cumbersome
- No Training
- Email creation and editing
- Previewing and testing
- Segmenting and list management
- User interface takes some getting used to, but is easy once you learn it
- None
- File import/export
- None
- Maybe will upgrade just to add more users or enhance the feature set eventually
Invaluable Tool for Email Marketing!
- Reporting
- Extremely customizable
- Extreme ROI
- Customer service could be a bit better.
- It could have a better customer tracker.
- It could allow for increasing the number of sendable emails.
- WYSIWYG email editor
- 70%7.0
- Dynamic content
- 70%7.0
- Ability to test dynamic content
- 70%7.0
- Landing pages
- 90%9.0
- A/B testing
- 90%9.0
- Mobile optimization
- 80%8.0
- Email deliverability reporting
- 100%10.0
- List management
- 80%8.0
- Triggered drip sequences
- 60%6.0
- Standard reports
- 70%7.0
- I have had an extremely positive investment.
- Below a certain quantity, it's completely free.
- Overall, I believe it is a great service.
- Marketing CRM
- Segmentation
- Marketing CRM
- Dynamic content
- Campaign templates
- Email marketing
- A/B testing
- We haven't linked any systems yet.
- Cost effectiveness
- Simplicity
- Ability to use
- Ability to reach 1000's of users
- Predictive modeling
- Geographic modeling
- Could turn it into a more online purchasing tool
- Leverage some of the A/B testing
- Work with users to see how they use it
Mailchimp for Nonprofits
- Easy email design.
- Integration with other apps.
- Email analytics.
- More dynamic email design features and templates.
- The ability to change features of the email templates easier (without coding).
- WYSIWYG email editor
- 70%7.0
- Dynamic content
- 100%10.0
- Ability to test dynamic content
- 90%9.0
- Landing pages
- 100%10.0
- A/B testing
- 80%8.0
- Mobile optimization
- 90%9.0
- Email deliverability reporting
- 100%10.0
- List management
- 100%10.0
- Triggered drip sequences
- 100%10.0
- Standard reports
- 100%10.0
- Grown our subscriber lists for emails and social media.
- Increased donations, both regular and one-time gifts.
- Allowed us to maintain a list of active and interested supporters. The emails that we get to send are exciting and inviting and our readers have high engagement rates.
- Ability to send quarterly staff emails to keep us united as a team.
- Segmentation
- Sign-up forms
- Dynamic content
- Campaign templates
- Email marketing
- Prebuilt Automations (welcome email, abandoned cart, etc.)
- Integrations
- Reporting
- Surveys
- Eventbrite
- Social Media - Facebook, Instagram, Twitter
- Kindful - Donor Management System
- Website - Wordpress
My Employee of the Month is a Chimp - Mailchimp!
There are lots of email programs out there. I chose Mailchimp and I keep using it for the same reasons. First and foremost, the emails look great. Whether they are viewed on a big screen or a phone, they all format very well. That is the first big check box.
The second big check box is the ease of use. Mailchimp scores very well on ease of use. The templates are well constructed and there are more than enough templates to meet any need.
Last is customization. Again, Mailchimp scores exceptionally well making it very easy to customize any of the templates.
Well done, Mailchimp!
- Ease of use.
- Customization.
- Price point - very budget friendly.
- Advance scheduling.
- Calendar look for scheduling.
- Folders and view sorting could be better.
- Doesn't have resend logic to automatically send the piece again to those who didn't open.
The ability to tag and curate your lists is easy. Not matter how good your emails are if you don't have a good list, your content doesn't matter.
- WYSIWYG email editor
- 90%9.0
- Dynamic content
- 80%8.0
- Ability to test dynamic content
- 70%7.0
- Landing pages
- 100%10.0
- A/B testing
- 100%10.0
- Mobile optimization
- 100%10.0
- Email deliverability reporting
- 100%10.0
- List management
- 90%9.0
- Standard reports
- 80%8.0
- We had some eye-opening insights from the metrics.
- A/B testing capabilities help, but it is work.
- Cost keeps my budget happy.
The ability to customize the templates is very good. All fast. Viewing screen size doesn't matter, the Chimp has it covered.
- Segmentation
- Campaign templates
- Email marketing
- Reporting
- A/B testing
- salesforce.com