Overview
What is Mailchimp?
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through…
Practical & Efficient Email and Automation Software
An Essential Tool for Any Growing Business!
Solutions for email enigmas: Optimizing Open Rates
In my opinion, It’s changed since the Intuit acquisition
Love Mailchimp!
Not a Mailchimp Fan
Mailchimp is user-friendly
Mailchimp is an excellent platform for sending eblasts
Mailchimp is a great tool for small to medium companies - easy to learn
Jack of All Trades That Gets the Job Done
User-Friendly Email Marketing!
Excellent Resource for Marketing.
User-Friendly Email Marketing
Marketing automations made easy
The drag …
How Mailchimp Differs From Its Competitors
All-in-One Marketing Platform
Lessons for Success
Strategic Partnerships
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Strategic Partnerships
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
All-in-One Marketing Platform
Lessons for Success
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Email deliverability reporting (463)8.585%
- WYSIWYG email editor (441)8.181%
- List management (463)8.181%
- Standard reports (459)8.080%
Reviewer Pros & Cons
Pricing
What is Mailchimp?
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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What is Klaviyo?
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen.…
Product Demos
Add SMS Marketing to Your Campaigns to Boost Customer Engagement (2023)
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 8.1WYSIWYG email editor(441) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 7.7Dynamic content(424) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.8Ability to test dynamic content(405) Ratings
Users can test dynamic content prior to launching a campaign.
- 7.5Landing pages(327) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8A/B testing(358) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 8.1Mobile optimization(435) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8.5Email deliverability reporting(463) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.1List management(463) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 7.8Triggered drip sequences(320) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 6.2Lead nurturing automation(2) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 10Lead scoring and grading(1) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 10Data quality management(1) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 10Automated sales alerts and tasks(1) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 8.4Calendaring(46) Ratings
The software helps users maintain a calendar of all marketing activities.
- 7.8Event/webinar marketing(36) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 8.2Social sharing and campaigns(43) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 8Social profile integration(36) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7.7Dashboards(124) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8Standard reports(459) Ratings
The software offers pre-built reports with metrics standard to the category.
- 7.2Custom reports(50) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 7.8API(33) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 6.5Role-based workflow & approvals(7) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 5.6Customizability(2) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 8.4Integration with Salesforce.com(21) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.6Integration with Microsoft Dynamics CRM(18) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.1Integration with SugarCRM(2) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.6Third-party software integrations(40) Ratings
Integration functionality with third-party or in-house systems.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Mailchimp?
Mailchimp is an Email Marketing and Automations platform for growing businesses. The solution boasts users among more than 12 Million customers around the world who launch, build, and grow their businesses with Its marketing technology, customer support, marketing content and data-driven recommendations. Mailchimp’s marketing platform allows users to get online and start selling, connect with and grow their audience, and create multichannel marketing campaigns across email, social media, landing pages, ads, and websites.
Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica, Mailchimp has 1,200+ employees. In 2021, Mailchimp was acquired by Intuit.
Mailchimp Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Third-party software integrations
Additional Features
- Supported: SMS Marketing
Mailchimp Screenshots
Mailchimp Video
Mailchimp Integrations
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Mailchimp Competitors
Mailchimp Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Supported Languages | English, Spanish, French, Portuguese, German, and Italian. |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(2587)Attribute Ratings
- 8.5Likelihood to Renew51 ratings
- 9.5Availability6 ratings
- 9Performance7 ratings
- 8.4Usability373 ratings
- 7.9Support Rating15 ratings
- 7.5Implementation Rating22 ratings
- 10Configurability2 ratings
- 9.5Product Scalability6 ratings
- 8Ease of integration4 ratings
- 10Vendor pre-sale2 ratings
- 10Vendor post-sale2 ratings
Reviews
(1-2 of 2)Great Product, Great Value!
- Easy to design emails
- Easy to manage users
- Easy to set up online forms to grow our email database
- Navigation around the admin interface is a little bit tricky, but once you learn it, you can navigate fairly easily.
- WYSIWYG email editor
- 100%10.0
- Dynamic content
- 100%10.0
- Ability to test dynamic content
- 100%10.0
- Landing pages
- 100%10.0
- A/B testing
- 100%10.0
- Mobile optimization
- 100%10.0
- Email deliverability reporting
- 100%10.0
- List management
- 80%8.0
- Triggered drip sequences
- 100%10.0
- Calendaring
- N/AN/A
- Event/webinar marketing
- N/AN/A
- Social sharing and campaigns
- N/AN/A
- Social profile integration
- N/AN/A
- Dashboards
- N/AN/A
- Standard reports
- 80%8.0
- API
- N/AN/A
- Integration with Salesforce.com
- N/AN/A
- Integration with Microsoft Dynamics CRM
- N/AN/A
- Third-party software integrations
- N/AN/A
- Mailchimp has helped us promote events and fundraisers, providing signups and donations from more than 60% of attendees at an event or online fundraiser.
- Mailchimp has given us the ability to more easily stay in contact with our volunteers and specific groups of people by messaging using segmentation.
- Mailchimp is a great tool for testing the effectiveness of emails using A/B testing.
- Segmentation
- Sign-up forms
- Email marketing
- A/B testing
- Segmentation
- Email marketing
- None
- Keeping customers informed
- Aiding in customer retention
- Gaining new customers
- Story Telling
- Giveaways and contests
- Integrate with a CRM and segment even more specifically with customized messaging based on actions.
- Ease of Use
- Implemented in-house
- Moving contacts, which was not really too cumbersome
- No Training
- Email creation and editing
- Previewing and testing
- Segmenting and list management
- User interface takes some getting used to, but is easy once you learn it
- None
- File import/export
- None
- Maybe will upgrade just to add more users or enhance the feature set eventually
Why MailChimp is probably the best allrounder newsletter tool on the market right now
Due to the fact that we're communicating to customers in multiple languages, the segmentation features of MC also help us a great deal.
- Easy and fun to use UI which makes newsletter creation a matter of minutes.
- Mighty segmentation features which make it possible to have one big list of subscribers which you then simply split via segments (e.g. for language, location, interests, gender, ...)
- Good user management with different roles to make sure that e.g. a lot of people can create new campaigns but only a few can send them.
- The categorization of campaigns is a little bit confusing. This often causes small problems because users don't know which campaign is meant for which segment / customer group.
- Bounce rate is still a little bit high for some clients.
- Responsive layouts don't always work out perfectly yet (especially on smartphones).
- General newsletter tool for sending out a lot of campaigns to a lot of different customer groups.
- Managing newsletters in multiple languages.
- Have insights about the ROI of your campaigns after sending (connection to google analytics required).
Less appropriate for:
- Sending single e-mails or e-mails with a very small recipient count. It also works of course but the effort for creating campaigns would simply be too big for that.
- WYSIWYG email editor
- 90%9.0
- Dynamic content
- 80%8.0
- Ability to test dynamic content
- N/AN/A
- Landing pages
- N/AN/A
- A/B testing
- N/AN/A
- Mobile optimization
- 80%8.0
- Email deliverability reporting
- 80%8.0
- List management
- 100%10.0
- Triggered drip sequences
- N/AN/A
- Dashboards
- 90%9.0
- Standard reports
- 80%8.0
- Custom reports
- N/AN/A
- MailChimp enabled us to build up our newsletter marketing channels from the ground which definitely had a big effect on our sales.
- Newsletter2Go and Rapidmail
- Sending of regular newsletters to our subscriber basis
- Communication with our B2B partners
- Activating existing customers to rate our company on several rating platforms
- Communicating to press and influencers
- A/B testing campaigns with newsletters
- Creation of simple landing pages for campaigns directly in MailChimp
- Price
- Product Features
- Product Usability
- Analyst Reports
- Implemented in-house
- None, wen't pretty smooth all in all
- no training
- UX / UI in general
- WYSIWYG editor
- Organisation and categorisation of campaigns
- Magento
- Wordpress
- none
- File import/export
- Audience management was simplified quite a bit
- Management of campaigns and their categories could be a bit easier.