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Insightly

Insightly

Starting at $0 per month Up to 2 users
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Overview

What is Insightly?

Insightly is presented as a modern, affordable CRM that is easy to use, simple to customize, and that scales with companies as they grow, designed to solve common pain points that legacy CRMs can't. Available in any vertical, Insightly CRM…

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Recent Reviews

Insightly is worth it

10 out of 10
September 29, 2023
Incentivized
We use Insightly to keep client communications in order and link contacts to opportunities. We use it to keep track of lost, open and won …
Continue reading
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 31 features
  • Customer data management / contact management (365)
    8.8
    88%
  • Task management (356)
    8.5
    85%
  • Opportunity management (332)
    7.9
    79%
  • Integration with email client (e.g., Outlook or Gmail) (338)
    7.8
    78%

Reviewer Pros & Cons

View all pros & cons
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Pricing

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Free

$0

Cloud
per month Up to 2 users

Plus

$29.00

Cloud
Per User/Per Month (billed annually)

Professional

$49.00

Cloud
Per User/Per Month (billed annually)

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.insightly.com/crm/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Insightly CRM Demo

Vimeo
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Features

Sales Force Automation

This is the technique of using software to automate certain sales-related tasks.

7.6
Avg 7.7

Customer Service & Support

This component of CRM software automates help desk, call center and field service management.

7.1
Avg 7.5

Marketing Automation

This component of CRM software helps to automate and scale marketing tasks and the subsequent analysis of those efforts.

7.6
Avg 7.6

CRM Project Management

This component of CRM software helps users initiate, plan, collaborate on, execute, track, and close projects.

7.8
Avg 7.6

CRM Reporting & Analytics

Reporting and analytics in CRM software includes sales forecasting, pipeline analysis, and automated dashboards.

8
Avg 7.6

Customization

This addresses a company’s ability to configure the software to fit its specific use case and workflow.

8.2
Avg 7.6

Security

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

8
Avg 8.3

Social CRM

This component of CRM software helps companies leverage social media in engaging with customers.

7.4
Avg 7.3

Integrations with 3rd-party Software

This involves the CRM software’s ability to integrate with other systems, whether external or homegrown.

6
Avg 7.1

Platform

8.7
Avg 7.5
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Product Details

What is Insightly?

Insightly is presented as a modern, affordable CRM that is easy to use, simple to customize, and that scales with companies as they grow, designed to solve common pain points that legacy CRMs can't. Available in any vertical, Insightly CRM customers can add companion products for marketing automation, customer service, and integrations in the same platform. Insightly has more than a million users worldwide.

Businesses can use Insightly for:

  • Relationship linking
  • Contact management
  • Email tracking
  • Lead management
  • Opportunity management
  • Quote generation
  • Workflow automation
  • Project management
  • Advanced reporting
  • Mobile CRM app with business card scanning and audio notes
Additional Platform Features
  • Localization/internationalization- Spanish, French, Portuguese, German, Italian
  • Over 40 app integrations including Gmail, Google Apps, Mailchimp, Box, QuickBooks Online, etc.

Insightly Features

Sales Force Automation Features

  • Supported: Customer data management / contact management
  • Supported: Workflow management
  • Supported: Territory management
  • Supported: Opportunity management
  • Supported: Integration with email client (e.g., Outlook or Gmail)
  • Supported: Quote & order management
  • Supported: Interaction tracking

Marketing Automation Features

  • Supported: Lead management
  • Supported: Email marketing

CRM Project Management Features

  • Supported: Task management
  • Supported: Reporting

CRM Reporting & Analytics Features

  • Supported: Pipeline visualization
  • Supported: Customizable reports

Customization Features

  • Supported: Custom fields
  • Supported: Custom objects
  • Supported: API for custom integration

Security Features

  • Supported: Role-based user permissions
  • Supported: Single sign-on capability

Integrations with 3rd-party Software Features

  • Supported: Marketing automation

Platform Features

  • Supported: Mobile access

Additional Features

  • Supported: AICPA SOC II Type 1 and Type 2 audited and accredited, and US/EU Privacy Shield and US/Swiss Privacy Shield certified.
  • Supported: Data import & export
  • Supported: Two-factor Authentication (2FA)
  • Supported: SAML-based Single Sign-On (SSO)
  • Supported: OAuth Single Sign-On (SSO)
  • Supported: Audit Logs

Insightly Screenshots

Screenshot of Tracks lead activity and status so nothing falls through the cracksScreenshot of Reports provide insight into sales and productivity performanceScreenshot of Screenshot of Screenshot of Screenshot of Screenshot of

Insightly Videos

Relationship management
6 ways to personalize Insightly CRM
Insightly & G Suite/Google Apps CRM
Insightly for Sales
Insightly for Project Management
Advanced Permissions

Insightly Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported LanguagesEnglish, French, Portuguese, Spanish, German, Italian

Frequently Asked Questions

Insightly is presented as a modern, affordable CRM that is easy to use, simple to customize, and that scales with companies as they grow, designed to solve common pain points that legacy CRMs can't. Available in any vertical, Insightly CRM customers can add companion products for marketing automation, customer service, and integrations in the same platform. Insightly has more than a million users worldwide.

Insightly starts at $0.

Zoho CRM, Zoho Projects, and Pipedrive are common alternatives for Insightly.

Reviewers rate Custom fields highest, with a score of 9.2.

The most common users of Insightly are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(799)

Attribute Ratings

Reviews

(1-3 of 3)
Companies can't remove reviews or game the system. Here's why
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Insightly on the Program (Operations) side of our organization. We track our constituents and constituents on the waiting list. We use Insightly to track funding, activities and contact information for each of these constituents. We use it for communications and to track the frequency of our outreach to them.
  • Formatting of our pages
  • Ease of Data Entry
  • Task Tracking
  • Queries
  • Reports
  • Tracking data throughout the years
  • Would like to be able to edit (re-order) the list of LIST VIEW queries
  • It would be great if the STATE field had a dropdown with the states listed
Well suited to containing and reporting many details of current and long term data. Doesn't seem quite right for us for a full donor database - not as many of the capabilities we look for in that type of system.
Sales Force Automation (5)
52%
5.2
Customer data management / contact management
90%
9.0
Workflow management
N/A
N/A
Opportunity management
N/A
N/A
Integration with email client (e.g., Outlook or Gmail)
90%
9.0
Interaction tracking
80%
8.0
Customer Service & Support
N/A
N/A
Marketing Automation (2)
N/A
N/A
Lead management
N/A
N/A
Email marketing
N/A
N/A
CRM Project Management (2)
85%
8.5
Task management
80%
8.0
Reporting
90%
9.0
CRM Reporting & Analytics (2)
45%
4.5
Pipeline visualization
N/A
N/A
Customizable reports
90%
9.0
Customization (2)
100%
10.0
Custom fields
100%
10.0
Custom objects
100%
10.0
Security (1)
90%
9.0
Role-based user permissions
90%
9.0
Social CRM
N/A
N/A
Integrations with 3rd-party Software (1)
N/A
N/A
Marketing automation
N/A
N/A
Platform (1)
90%
9.0
Mobile access
90%
9.0
  • Close communications with our constituents has tripled due to implementing tasks and updating notes.
  • Have increased participation in our program by 75% by implementing improved communications tracking
  • Increased accuracy of our data by 95% by using reports to compare monthly Insightly results to raw data sources.
The software is easy to learn. Data entry is seamless and easy to navigate. Email templates are useful and easy to use. Tasks are convenient for managing workflow. Records link seamlessly.
Insightly has totally increased our efficiency for managing our caseload and managing our data. Our constituents depend on us to keep track of their activity funding and Insightly really helps us keep real-time stats. Our organization funding is dependent on good reports and Insightly helps us provide detailed information for our donors to make the decision to donate to our organization.
5
Case Managers
Data Specialist
2
Background in Data/Information
  • Tracking Constituent activity and funding
  • Reporting on constituent activity for our donors
  • Managing Case Management tasks
  • Real-time reporting of daily progress toward Case Management goals
  • Real-time tracking of constituent activity and funding
  • Automation of even more of our processes
The process for our data tracking and reporting is robust and Insightly really makes it easy for us. We have invested a lot recently to use App Connect and automate our processes.
No
  • Ease of Use
I wasn't in on the decision, but I think this was what made sense for those deciding
I don't think I would change anything
  • Implemented in-house
Yes
After implemented, we went through many improvements as we learned the system
  • Not understanding (or not being able to anticipate) future uses
I was not there when Insightly was chosen or implemented. But arrived shortly thereafter and created all processes from there.
  • No Training
It was easy enough to learn, but I developed a training guide for our organization and I would recommend at least that
It is just right. I was pleased with the ease of configuring our software
not right now
Yes - we have customized the interface extensively
Our case managers are busy with their work, so we needed it to be as user-friendly as possible for them. I also needed data to be grouped in easy ways for data entry and I was so happy to be able to easily customize our pages
No - we have not done any custom code
Love the dashboards!
We were completely happy with our Customer Success Manager. Dylan helped us implement new and more efficient ways to accomplish our tasks/mission using Insightly. He was always helpful and insightful to our use of the software and helped us adapt it accordingly
Yes. To help us get better use out of Insightly
Yes
Yes
We needed a way to track our data over the years and up until we had support, we had to delete the current year's data at the end of the year. Once we had support we learned about a whole new way of using Objects in Insightly to keep that data archived throughout the years. That was a brilliant breakthru for us and we appreciated it so much
  • Data Entry
  • Queries and Reporting
  • Creating fields and pages
  • Creating objects
  • Need to be able to sort and categorize the list of List Views (like can be done now with reports)
Yes
Very well for looking things up when away from a desktop computer
Not sure about scalability to other departments, but I do appreciate the flexibility as our constituent base grows.
Very pleased. They always give long lead-time notifications of any planned outages.
Pages normally load quickly, but every now and then, as entering updates to fields, it take a while to update. Sometimes even after refreshing the screen, we have to exit and go back in to get the fields or queries to update.
  • gmail
Just the normal gmail integration. I didn't perform this process.
  • not at this time
  • File import/export
Just file export
The email integration works well with each new employee
no advice.
They were willing to work with our timeline
Support is always available.
Our Customer Success Manager was great. A real professional and knowledgeable about the features and how they worked with our requirements
My boss handled all that
My boss handles this but I think it has been fine.
not at this time
Yes
Smooth/minimal downtime.

One time there was an unexpected impact where the system added data to each record and it was data we didn't need. I think it was a note, but it was a while ago.
  • More efficient processing of our data
  • increasing improvements to the interface
No
Yes
We needed increased capabilities and some support. The change went well - great support to help us improve our processes
Paul Niederer | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use insightly to aggregate and nurture prospective investors in projects to raise capital. The ability to automatically link to social media profiles and other external sources is worth gold. At any time we know the status of a raise and where each of the prospective investors are at. Interactions with them are registered and updated so you always know what has transgressed.
  • Links to social media profiles.
  • Has the ability to accept many API's.
  • Very user friendly.
  • Zapier is too expensive as a link for some applications as you only seldom use them.
  • Is too Microsoft focused for Apple users.
[Insightly is well suited for] Any situation where you need to aggregate and nurture people.
Sales Force Automation (5)
68%
6.8
Customer data management / contact management
80%
8.0
Workflow management
70%
7.0
Opportunity management
70%
7.0
Integration with email client (e.g., Outlook or Gmail)
50%
5.0
Interaction tracking
70%
7.0
Customer Service & Support
N/A
N/A
Marketing Automation (2)
65%
6.5
Lead management
80%
8.0
Email marketing
50%
5.0
CRM Project Management (3)
70%
7.0
Task management
70%
7.0
Billing and invoicing management
70%
7.0
Reporting
70%
7.0
CRM Reporting & Analytics (3)
73.33333333333333%
7.3
Forecasting
80%
8.0
Pipeline visualization
70%
7.0
Customizable reports
70%
7.0
Customization (2)
75%
7.5
Custom fields
70%
7.0
API for custom integration
80%
8.0
Security (1)
80%
8.0
Single sign-on capability
80%
8.0
Social CRM (1)
90%
9.0
Social engagement
90%
9.0
Integrations with 3rd-party Software
N/A
N/A
Platform (1)
80%
8.0
Mobile access
80%
8.0
  • Improved efficiency
Yes that is achieved.
[Insightly is] More intuitive and more pleasing to use.
  • Implemented in-house
No
Change management was minimal
  • Gathered lots of dispersed contacts
  • Increased frequency of communication
Dont like that everyone can see the events that have happened on the front page.
Dont like that it is so integrated with google
I'd like to get rid of the news feed own the main page as I dont want my customers to see this.
Also not everything can be locked of for some users.
We do capital raising and clients should only beg bale to see their contacts, organisations, projects, news feeds, users etc etc
Set up your contacts into different tribes from the beginning
No - we have not done any customization to the interface
No - we have not done any custom code
I looked at hundreds of solutions and insightly is the one I chose
February 12, 2015

Insights about Insight.ly

Meni Lavie | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Insighly is used as a CRM in my company, and other companies I have implemented it for. The main use is to sync customer related tasks between employees. The idea is simple: Keep everything related to customers in one place, such that if you need to talk to your customer you know the business history, even if you are not the person who spoke to the customer last time.

Say I have a customer who is waiting for me to send him an invoice: If i was to write an email to the person who is handling the invoices, i would have to tell him that i need to generate an invoice for: the customer name, the service that we sold to him, with X percent discount and to send it to the following address. Say I took the time to write all of this mail: now I have to follow up on it!

When one system is used between all company employees it's just made simpler: I just have to go to the relevant opportunity and create a task in the system for the invoice guy in my company, and when he opens it he can see in one glance all the details mentioned above, and mark task as complete.
  • Task management
  • Integration with DropBox, Google Docs and generally Google apps
  • Very easy to customize
  • Save reports - once a report is generated you can't save the template and you have to deal with the logic every time.
  • Push reports by schedule - like Google Analytics, for example.
  • To allow me to get a periodic feed to my inbox.
  • Group Editing - say i wish to push my opportunities in one activity - why do i have to go one by one?!
  • Save image - I would like to see to system only with the data that existed 6 month ago or 10 minutes ago.
  • Views for users - just watching the list of opportunity name is not enough, I would like to know more details if I am the technical person, and different details if I am the sales person.
For SMB's its great, but when it comes to running an enterprise I wouldn't use it. I think that if you are running many opportunities and projects Insightly is not the best way to go due to missing functions in the reporting engine, but if you don't have too many opportunities, but A LOT of information you need to save in one place for opportunities it's a great tool to use. Also, I think businesses who work B2B will enjoy it a lot more than ones who work B2C.
Sales Force Automation (9)
76.66666666666667%
7.7
Customer data management / contact management
100%
10.0
Workflow management
90%
9.0
Territory management
N/A
N/A
Opportunity management
80%
8.0
Integration with email client (e.g., Outlook or Gmail)
100%
10.0
Contract management
50%
5.0
Quote & order management
90%
9.0
Interaction tracking
90%
9.0
Channel / partner relationship management
90%
9.0
Customer Service & Support
N/A
N/A
Marketing Automation
N/A
N/A
CRM Project Management (2)
50%
5.0
Task management
100%
10.0
Billing and invoicing management
N/A
N/A
CRM Reporting & Analytics (2)
45%
4.5
Pipeline visualization
60%
6.0
Customizable reports
30%
3.0
Customization (2)
50%
5.0
Custom fields
100%
10.0
API for custom integration
N/A
N/A
Security (1)
N/A
N/A
Single sign-on capability
N/A
N/A
Social CRM (2)
40%
4.0
Social data
80%
8.0
Social engagement
N/A
N/A
Integrations with 3rd-party Software (2)
35%
3.5
Marketing automation
70%
7.0
Compensation management
N/A
N/A
Platform (1)
90%
9.0
Mobile access
90%
9.0
  • Better customer service, as everyone can see what he needs to see about the customer
  • The business model is great - up to 3 people for free - this allows you to get started and get used to the system, making integration with employee #4 very easy.
  • Sales is functioning better as the information and notes are passed between the employees.
  • Task management is made and Project management is done much easier.
  • Salesforce.com,Salesforce Service Cloud,Zendesk,SugarCRM
  • Mobile integration was the best.
  • Creating links between objects is made very easy.
  • Very easy to customize.
  • Free at first and providing a lot of value.
  • Price competitive - Best value for money .
Sales
Marketing
CFO
CEO
Customer Support
1
Be able to understand system needs, organization needs from the business persperctive as well as the technical side of things.
This person needs to be able to create a detailed spec that will provide a picture of the organizational work processes used in your company, and be able to implement it.
No real coading skills are needed in case you dont need anything unusuall.
  • Create and manage tasks per user for each Customer, Opportunity or Project
  • Keeps the information in one place, allowing me to see which offers i have made to which customers 8 month ago
  • Project management is made easy as you can see what every person is doing and why or where things are delaying in the organization.
  • We can tell our user value, due to our tagging system.
  • Predictive analysis of what is works best from marketing perspective.
Yes
Replaced SugarCRM that was running in house.
The SugarCRM was so slow on my systems, and i didnt want to start the migration process as i was not too much happy with it either way.
Prior to that I had a lot of experience with SalesForce, but it was an overkill in terms of the system we needed.
  • Price
  • Product Features
  • Product Usability
  • Prior Experience with the Product
A CRM must be user friendly, otherwise no one will use it and the employees will hate it.
Since Insightly allows you to like everything to eveything using a great UI, and on your mobile, I went for it.
I wouldn't.
I am happy that I had a crappy CRM [sugar] before, and that I already used SalesForce to know that I am not missing out on anything although I dont pay the same price.

  • Implemented in-house
Yes
- Phase one: info needed in order to get you to start working
- Phase 2: using the system
- Phase 3: customise by usage needs.
  • Making the desicion to use the product in company level
  • Email matching and auto filtering
Make sure you have a very good naming convension in the company so no duplicated values are created.
  • Self-taught
Never looked at it.
If you ever worked with a CRM, then this is not going to be any different.
After being an admin on Salesforce it was great working with this lightweight user friendly CRM.
Configuring is very easy, adding custom fields activities and other process related parts is pretty straight forward but the big problem starts with the import process that does not allow to save the links between the objects.
This means that if a contact is connected to and opportunity you cant upload it to the system from your csv's and this makes things very manual.
Naming is crucial for the users to understand what they need to do. When naming new activities or steps think of the new employee that will need to understand what he\she are seeing.
Make sure most of your contacts have an organisations linked to it and that opportunities are connected to the organisation and not the contact - makes your life easier when you import and export the data.
Also, utilize the calendar so that every person in the company can see the milestones and events related to them.
No - we have not done any customization to the interface
No - we have not done any custom code
My contacts have a custom field named contact_type.
This tagging allows me to understand if the contact is a Lead\Partner\Reseller\Supplier.
When I spoke to the support guys in Insight.ly they told me that they are going to add there will soon be another entity called lead and its a kind of a contact.
This is true for Feb 2015, so I hope they will release it during March or April.
  • Link objects to each other
  • Create funnels
  • Customize
  • hebrew support :(
  • edit multiple fields
  • email directly to project
  • calendar does not appear in mobile version
Yes
very good, too bad it does not include the calendar.
I think the mobile interface is mainly for showing purpases, as it should be.
Missing views per user kinds, like SalesForce.
Also missing online documentation from users,blogs, and community.
As the contacts and opportunities grow, Insightly will need to create a better screen filter.
Same goes for the reports - i didnt find any way of saving a report or sending it weekly.
I think that the need to implement better triggers in that sense.
Performance is a different issue - its GREAT!
available..
I dont think i understood this category.
Works great
Runs on my Chrome, in my mac, on my Safary, in Windows, on my ipad, on my Nexus, and in my old iphone. no issues, no screens stuck, no nothing.
I dont have to watch the waiting icon, its just responsive and works super fast.
To be honest, i tried SugarCRM and didnt use it due to performance, and SalesForce used to make me creazy with loading time and freezing screens, so I really appriciate the fact that even the free users get to have great user experience in the performance category.
  • EverNote
  • DropBox
  • Google Apps
copy and paste the relevant API Key from the user settings.
  • Need to verify the MailChimp, but it looks nice and i think im gonna try it
I think they do, but either way i expect them to :)
  • File import/export
  • API (e.g. SOAP or REST)
trigers by mail?
automatically attach mail to the right project or opportunity
I think integrating a first CRM is hell, and that this is the main obsticle.
Insightly makes is very easy to do it, tech wise and UI wise.
Try being as detailed as you can in understanding the workflows in your company, only then start to implement it on the system.
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