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CallRail

CallRail

Overview

What is CallRail?

CallRail offers phone call tracking, recording and analytics.

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Pricing

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Call Tracking

$50

Cloud
per month

Call Tracking + Conversation Intelligence®

$100

Cloud
per month

Call Tracking + Form Tracking

$100

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.callrail.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $50 per month
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Product Demos

GDS Demo CallRail 08242020

YouTube

Small CallRail Demo

YouTube

Demo Diaries: Ep 04 | "The demo creation process at a large company versus a startup"

YouTube

CallRail Multi-Touch CPL Demo ☎️

YouTube
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Product Details

What is CallRail?

CallRail aims to bring visibility to the marketers who rely on quality inbound leads to boost success and sustain growth.

CallRail prioritizes giving customers a clear view into their digital marketing efforts. Often overlooked by other marketing tools or analytics platforms, CallRail aims to help find the opportunities in surfacing and connecting data from calls, forms, chat and beyond—to help customers achieve better outcomes. The vendor states CallRail’s leads-focused analytics platform brings clarity to their customer’s digital marketing efforts.

CallRail Screenshots

Screenshot of Activity DashboardScreenshot of Integrations PageScreenshot of Call LogScreenshot of Lead CenterScreenshot of Call Attribution ReportScreenshot of Activity DashboardScreenshot of Visitor Timeline

CallRail Videos

What is Call Tracking?
How Can Call Tracking Improve My Marketing?

CallRail Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesUnited States, Canada
Supported LanguagesEnglish

Frequently Asked Questions

CallRail offers phone call tracking, recording and analytics.

CallRail starts at $50.

Invoca, DialogTech, and Marchex are common alternatives for CallRail.

Reviewers rate Usability highest, with a score of 8.8.

The most common users of CallRail are from Small Businesses (1-50 employees).
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Comparisons

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Reviews From Top Reviewers

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(1-5 of 7)

Offers call data tracking to supplement and complete our website analytics picture for our clients and prospects.

Rating: 9 out of 10
September 12, 2020
Vetted Review
Verified User
CallRail
4 years of experience
We use CallRail with our Marketing and Website Development teams. We use it to track the number of calls we generate to a business from the websites that we create for our clients. We use it to track calls in the way that we've historically tracked conversions/clicks to pages. We used to have a blind spot when it came to phone calls until we found CallRail.
  • Call tracking data
  • Price
  • Accuracy
Cons
  • SMS Support - I'd love to see text messaging features added
  • Integrations - Would like to see more 3rd party integrations with CRMs
  • Number availability in more populous areas
This is great software for differentiating where phone traffic is coming from. Whether it's paid/organic search, you can see exactly where the calls are coming in from. I'd love to see them add text/SMS features in the future, but it does what it claims. I'd also like to see more CRM integrations, but not sure that other users share the same sentiment.

Super fast and efficient tool for call tracking

Rating: 9 out of 10
June 28, 2021
LA
Vetted Review
Verified User
CallRail
2 years of experience
We are using Call rail in our marketing department and to our great surprise, it has created much prosperity in our life. As we can track the calls and can even transfer calls without any interruption and complications. Its customer service makes it stand above all other such software. The most important thing is that we can review the call transcripts and we can keep a record of everything discussed. Its integration with Zappier is not good and reports should be more elaborative.

  • We highly adore its feature of call transcripts.
  • We can transfer the call without any complications.
  • It is a super smooth and simple tool for call tracking.
Cons
  • Its reports need to be more elaborative.
  • Its integration feature is a little weak.
  • Price is not so satisfying.
It is an exceptional tool for everyone who wants to track leads. it is good to keep a record of the calls and one can track down the success of media campaigns using it . and I would recommend it to those who want to keep a check on which source is most important for them and is bringing them maximum phone calls.

The Best Call Tracking Software on the Market Right Now

Rating: 9 out of 10
September 13, 2019
At our marketing agency, we use CallRail to track our marketing efforts for our clients. When visitors come to my clients' websites and call them, or when they call from AdWords or print campaigns, we need to know where our marketing dollars are going to be best spent and what's generating the best leads.

CallRail allows us to create different tracking numbers for different efforts so my agency can prove our ROI to clients and our clients know where their calls are coming from. This helps us optimize our campaigns better!
  • Reporting - We love the breakdown for attribution and sources for calls. CallRail makes reports easy to understand and lets you share them with clients.
  • Call Tracking - This may be obvious, but you get so many options with CallRail in terms of your number pool, recording options, picking your numbers, etc. It gives you the metrics you care about and they haven't experienced any calls mis-forwarding.
  • Support - With other companies, I've had to wait for days and days to hear back. With CallRail, they normally get back to us on our tickets fairly quickly and they have a great knowledge base for common questions too!
Cons
  • Integrations - While most of our clients use HubSpot, CallRail doesn't integrate with every CRM our clients have in place so instead of having our metrics all in one place, we need to combine sources for an overall picture.
  • SMS - We live in a world that's moving towards text messaging in the marketing world, but we haven't yet found an affordable SMS tracking software yet. I'm hoping CallRail may eventually jump into this market so we can get all our phone metrics in one place!
  • Speech to Text - Their transcribing of calls could improve! Accents can sometimes throw off the program.
  • CallRail is well suited for small and medium sized businesses looking to track their marketing efforts by way of tracking their calls.
  • If you're looking to track calls from your website from all sources, CallRail is right for you.
  • If you're looking to just track AdWords campaigns, CallRail is right for you.
  • If you're looking to track a print campaign, CallRail can do that too.

I'm personally not quite sure how it would perform for large or enterprise companies, as I personally haven't come across this use case in my own work.

Great tracking & lead center tool

Rating: 8 out of 10
April 30, 2022
CM
Vetted Review
Verified User
CallRail
4 years of experience
Our company utilizes CallRail for various uses. We contact leads in many different markets and CallRail allows us to have local numbers for each market. Being able to text and call from these local numbers definitely assists us with higher response rates. CallRail is also essential in our ability to track the call volume of incoming and outgoing calls.
  • Local Numbers
  • Call Analytics
  • Ease of Use
Cons
  • Pricing keeps increasing
  • Number of included numbers in the plan
  • Ability to see text conversation history
We utilize CallRail for lead and client outreach. It is great to be able to use different local numbers in various markets. CallRail is a great tool when tracking and analyzing the productivity of our staff. CallRail also assists us with our marketing efforts by associating our inbound calls with different marketing campaigns.

A Solid Choice for Service Companies Doing Online Marketing

Rating: 7 out of 10
January 17, 2019
JV
Vetted Review
Verified User
CallRail
3 years of experience
We have implemented CallRail as a call tracking solution for clients of our marketing agency numerous times. Typically we recommend CallRail as a way to get realistic call metrics to measure against a campaign running on paid search (Google, Bing) or paid social (Facebook). We'll incorporate CallRail data into our aggregate reporting as a way for clients to see the total impact of what their campaigns are producing.
  • CallRail has fantastic integration with Google Ads. They can support click-to-call extensions, as well as on-site number swapping for when users visit a website and then make a call.
  • The call routing capabilities on CallRail are really strong. Whether it's round-robin distribution, time-of-day routing, or a system based on which source drove the call, it's a good way to make sure calls get where they need to go.
Cons
  • CallRail's integration with paid social is pretty weak. While data can be ported directly into Google Ads or Google Analytics, tracing calls from Facebook, Instagram, LinkedIn or other ad sources is much more difficult. The native plug-in functionality just isn't there yet.
  • While there is the ability to pick an area code when choosing phone numbers, that's as granular as it gets. And in many parts of the country, for local businesses, the right central office code (the second three digits) can be just as important as the first.
  • The "whisper message" often sounds garbled, meaning those answering a call can't tell if the message said it's coming from Google Search, Google Organic, Google Maps, etc.
CallRail is a great solution if you're trying to drive a number of calls from different sources and want to track them. Direct mail, radio, television can all feed different tracked numbers, and online sources can feed dynamic numbers. This is great if you're a local business, as many work entirely off of phone calls, or if you're a national company who needs to field phone calls (less common, but can be very high volume). However, if less than 20% of leads/customers use the phone, or if the phone is primarily for customer service issues, I usually don't recommend my clients use a call tracking solution.
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