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Overview
What is Microsoft Advertising?
Microsoft Advertising (formerly Bing Ads) contains Microsoft's advertising solutions. Advertising formats include search (Microsoft Search ads), Display and Native ads, Retail Media, and Video and Connected TV (CTV) ads. Services include Performance Max, the company's conversion optimization AI assistant and…
In my opinion, inferior to Google Ads, but a good supplement to expand reach and revenue
Microsoft is HORRIBLE
Microsoft advertising, The Worst ever
DuckDuckGo uses Microsoft advertising at peril!
Don't bother with Bing ads
Microsoft Advertising - Corruption at the highest level
Avoid! Not Recommended
Misleading and just wants your money, empty promises
Microsoft ads was conceived as Google ads competitor, but ended up poorly
Bing Ads
Great alternative to Google Ads!
Outstanding Advertising Mechanisms from Microsoft Advertising
Bing Ads - Honest Review
Bing Ads: A great compliment to Google Ads for your search marketing campaign.
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Ad dashboards (5)2.828%
Reviewer Pros & Cons
- The user interface is really easy to use. It feels very familiar if you have used Google Ads, and it is quicker to navigate than Google Ads in some ca...
- In my opinion, the Audience network is horrible. I think it is a big waste of spend, and there's no way to turn it off completely, which is very dumb.
Pricing
What is Microsoft Advertising?
Microsoft Advertising (formerly Bing Ads) contains Microsoft's advertising solutions. Advertising formats include search (Microsoft Search ads), Display and Native ads, Retail Media, and Video and Connected TV (CTV) ads. Services include Performance Max, the company's conversion optimization AI…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and…
Product Demos
Alexa interaction with Microsoft Cortana Demo
Microsoft Advertising demo
Microsoft Advertising Retail Day, Munich - 29 August 2019
Features
Ad Campaigns
Features related to creating and deploying ad campaigns.
- 3.5Ad campaign creation(3) Ratings
Allows users to programmatically create ads and build new campaigns within the tool.
- 3.9Ad deployment(3) Ratings
Allows users to quickly and easily deploy new ad campaigns from within the tool.
- 1.4Display advertising(3) Ratings
Supports banner and rich media display ads, including video, audio, mobile, etc.
- 2.1Ad display and retargeting segmentation(3) Ratings
Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.
- 1Sequence targeting(2) Ratings
Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.
- 2.4Contextual advertising(3) Ratings
Advertising that relates to the content on a given web page. Sequence targeting allows ads to be shown to individual viewers in a particular order across different websites, enabling greater control over brand messaging.
- 1Social advertising(2) Ratings
Advertising on social media platforms like Facebook, LinkedIn, etc.
Ad Reporting & Analytics
Features related to reporting on and analyzing advertisements.
- 2.8Ad dashboards(5) Ratings
Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.
- 3.1Ad performance reports(4) Ratings
Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)
- 3.2Ad conversion tracking(3) Ratings
Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.
- 2.8Ad attribution reporting(3) Ratings
Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.
- 2.8Ad forecasting and optimization(3) Ratings
Ad forecasting models predict campaign performance to assist with optimization.
Ad Auctions
Allows users to bid for ad space for search results based on specific keywords.
- 4.2Ad bidding(4) Ratings
Automated bidding based on budget parameters and the click or conversion likelihood of an ad.
Product Details
- About
- Tech Details
- FAQs
What is Microsoft Advertising?
Microsoft Advertising Technical Details
Operating Systems | Unspecified |
---|---|
Mobile Application | No |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(141)Attribute Ratings
Reviews
(1-25 of 67)Microsoft Advertising (formerly Bing Ads) review
- account manager support
- new clear interface
- supporting direct importation from Google Ads
- new product betas
- performance max does not work as well as Google Ads
- reporting function can be improved
- would like to see more 'overview' pagas where all the bid/budget protfolios from different accounts are listed
- performance max campaign should be improved in terms of helping business to scale and target the right audiences
- would appreciate more guidance on how to scale accounts
In my opinion, inferior to Google Ads, but a good supplement to expand reach and revenue
- It is easy to import Google Ads and keep them synced to Microsoft ADS, and make minor adjustments that stay different in Microsoft, such as bid strategies, ad group statuses, etc
- Microsoft ADS in a lot of cases is less competitive than Google Ads, so cost per click is cheaper. This makes it so your budget can go a little farther, and you don't have to spend a ton on Microsoft to start getting results
- The user interface is really easy to use. It feels very familiar if you have used Google Ads, and it is quicker to navigate than Google Ads in some cases as well.
- In my opinion, the Audience network is horrible. I think it is a big waste of spend, and there's no way to turn it off completely, which is very dumb.
- In my opinion, the level of customization with custom columns and metrics leaves much to be desired. You can't create custom columns based on conversion goals, or even create something like a budget utilization column to easily see if your campaigns are spending their full budgets.
- In my opinion, the quality of keyword matching is not nearly as good as Google, so you get some really "far-out" search terms, and ones that don't make any sense. For this reason, conversion rates are typically not as strong as Google Ads, especially for shopping ADS.
Microsoft is HORRIBLE
Microsoft advertising, The Worst ever
- Fast and polite customer service agent
- Multiple customers service contacts channel
- Dysfunctional reviewing system and workflow
- No appeal system
- Bad customer guidance
- Bad system email with no effective and constructive information
DuckDuckGo uses Microsoft advertising at peril!
- They have a person who cannot help you, quickly get back to you.
- In my opinion, their ad platform is the worst in the social media industry.
- They don’t seem to have the ability to distinguish the difference between legitimate and fraudulent accounts.
- Once they mistakenly label an account as fraudulent, they have no way of correcting their mistake.
Don't bother with Bing ads
- Agent availability
- Click Fraud API non-existant (unlike Google)
- Deceptive advertising (Offer $500 on $100 spend is a scam)
- Advertising network is comprised of click fraud sites, and it's the default on MS Ads
Avoid! Not Recommended
- N/A
- Better communication with clients.
- Responding to clients needs.
- Acknowledging when they are in the wrong.
Misleading and just wants your money, empty promises
- Nothing, they get you to click on things that won't affect your budget only to find out it does from my experience.
- Transparency and clearly explaining how your daily budget works.
- Importing from Google Ads
- Running basic campaigns
- Fast support
- The service is stuck in a bunch of technical problems that they haven't been able to solve for a long time - for example, the username of an account or to delete an account completely. In Google Ads, it's not a big issue, but here I lost dozens of hours talking with useless support
- Their support reps don't have any power to solve any of the technical problems you may encounter, they just explain to you why you don't need any of the bugged features
- Manager accounts are also implemented terribly creating more mess for their accounts
- The system periodically locks your account/s and asks for verification. Hello "Usage limit exceeded. Try again tomorrow." when you can't access your account for hours
Bing Ads
- Shows our Ads on a lot of syndicated partner sites that otherwise would be very difficult to show ads for.
- We can target on a broad scale or for a small audience. Managing everything is very easy.
- Downloading reports and making necessary changes is very easy and quick.
- Gets our ads to show to interested users at a cheaper CPC.
- Helps us get leads at a higher conversion rate.
- Would love to be able to run "call only" campaigns. Would help us get more calls from the ads.
Great alternative to Google Ads!
- Importing our Google Ads campaign was really easy and went very smoothly. I was worried we would have to engage a third party to set this up but I was able to do it myself without any issues.
- Cost per click is significantly lower than Google Ads.
- Works pretty well with Google Analytics to track performance.
- I wish their support team would be more proactive in reaching out to clients to make recommendations and improvements. Anytime we want to talk to them about improvements to our campaign we have to get in touch with them and set up a meeting.
- I would also like to see support for video ads from them.
- More promos. With Google Ads, I get regular promotions that give me a small discount on my ad spends. Microsoft needs to do this.
- Microsoft Advertising supports ads, on social sites mostly.
- The tool incorporates campaign management.
- Lastly, Microsoft Advertising supports paid search optimization, for SEO or high ranking.
- Microsoft Advertising speed is low and time consuming.
- Microsoft Advertising is rigid in content import or export.
- The tool is inflexible and hard to configure.
Bing Ads - Honest Review
- Google Integration
- Easy use of the platform
- Reporting
- Customer Support
- Overall Reach
- More competitive with Google
I don't think every client or business is the right fit for Microsoft Advertising.
The people who work on the paid advertising side of things are the only ones who work in it, but the results are shared across the whole organization, where we assess if it's meeting the goal of providing purchases and revenue at a high ROI.
- Easy import from Google Ads, if you do most of your management there.
- Chat support is very responsive, unlike Google Ads where it's mediocre at best.
- The interface has become quite nice recently (although they appear to be directly copying Google Ads, which is fine I suppose).
- I feel like some of the types of campaigns (Shopping, Dynamic) don't seem to work as well on the Bing side.
- The interface is a bit clunky.
- Minor, but having to re-log-in every time you want to look at your accounts is a bit annoying.
If your target demo is a bit younger/more internet capable, it may not be the best fit as Bing Search users tend to be a bit older.
Sustainable Marketing Program for Businesses
- Microsoft Advertising is the sole marketing alternative that makes us reach audiences that we want.
- Furthermore, Microsoft Advertising offers us a strategic plan concerning the mechanisms we should employ to acquire a marketing competitive advantage.
- Finally, Microsoft Advertising brings diverse customers who get trust from the adverts the software offers to us.
- Microsoft Advertising is a software with procedures and steps, and unless one follows them well, they may miss the point.
- Microsoft Advertising is pricey and demanding in support of installation and regular maintenance.
- Lastly, I still find the chat box or help desk still slow in their operations.
Don't sleep on Microsoft Ads!
- strong CPC performance
- ease of set up and UI structure
- Setting up pixels and audiences is very simple
- Bing is usually one step behind Googles updates
- scale is much lower than its competitor
- not as many bid automation options available
- Search Ads
- Remarketing
- Importing from Google
- Display
- Native Ads
- Lookalike / Similar audiences
Microsoft advocate
- Paid search advertising
- Support
- Reporting
- Traffic volume
- Unique product offerings
- Smart shopping
Doubled Our Search Lead Volume with Bing
- Bing Ads has higher-quality traffic for a lower cost than Google.
- Bing Ads has a strong UI and desktop client for making bulk changes.
- Bing Ads has a wide range of placement opportunities and flexible ad formats.
- Bing in general, is more transparent with rules, guidelines, and changes to the platform (than Google).
- Bing Ads customer support is 100x better than Google.
- Bing makes it easy to import and update campaigns from Google.
- Bing Ads has much lower traffic volume, especially on mobile devices (compared to Google).
- Bing Syndicated network traffic is generally much lower quality and much more prone to unexpectedly wasting a ton of money, compared to Google's equivalent.
- Bing doesn't support Call Only ads.
- Bing's Exact match type is not as good as Google's.
- Bing does not allow you to bid on copyrighted keywords (so no bidding on competitors).
Bing Ads Review
- Customer service with reps
- Easy to use UI and editor
- Easy import tool
- Click to call campaigns
- UI is a little dull currently
- Bid modifiers for day-parting and location in separate tab than general settings
Bing Ads - if you're not using it you're missing out
- Lower CPC (not always but usually).
- Better CTR (again not always but normally).
- Reach, especially in display.
Bing has not worked well for us in real estate or in house flipping. Bing tracking is a little less "plug and play" in Google Tag Manager but you can make it work.
Worth Considering for Paid Search
- Easy to set up ad campaigns - overall it is easy to create campaigns on the Bing Ads platform.
- Analytics - Bing Ads sends proactive reports that make it easy to identify opportunities to improve.
- Excellent value - Bing Ads search offers a lower price-point on specific keywords compared to other search platforms.
- Low volume - for our industry, Bing Ads has a lower monthly search volume compared to other search engines.
- Not as flexible - in certain instances, the tool is not as flexible, such as with ad extensions.
Great advertising platform for a smaller audience
- Imports From Google Ads
- Easy to use
- Good desktop app
- Automation/rules
- Exporting
- Speed
Shady, Second-class Platform
- Familiar interface, offers editor for bulk changes, adding negative keywords is much easier than in Google Ads
- Nice reporting tools within the interface, detailed reports can be made fairly easily
- Had very nice tools to help import/export ads directly from Google Ads, which saves a ton of time
- Quality of traffic is comparatively lower compared to Google Ads, very important to confirm at what networks ads are being served on
- Average CPC can sometimes be higher than on similar ad networks
- Less overall volume and avg lower quality can make it difficult to justify investment