Works well for mid-cap and up
Rating: 10 out of 10
June 30, 2020
GN
Vetted Review
Verified User
3 years of experience
Overview
What is Bronto Marketing Platform (discontinued)?
The Bronto Marketing Platform was an email marketing solution from Oracle which was acquired from NetSuite in 2016. It was optimized for creating automated, yet personalized emails, and subscriber profile segments, analyzing click and visit behavior, and tracking geolocation. It…
Learn from top reviewers
Works well for mid-cap and up
Rating: 10 out of 10
June 30, 2020We're utilizing Bronto as our ESP for transactional and batch sends, soon to be behavioral triggers as well. I find the platform easy to use and flexible when it comes to real...
Experience with Bronto and Deliverability
Rating: 5 out of 10
June 4, 2020Bronto was being used as our ESP specifically by the marketing team. We used Bronto for daily blast e-mail sends as well as automated e-mails to subscribers for rewards point ...
Bronto Marketing Platform - Think Dinosaur for Power, Strength and Size - Not Extinction!
Rating: 8 out of 10
February 4, 2020We were using the Bronto Marketing Platform as a new email marketing campaign management tool for all of our email marketing efforts across a few different business verticals....
Bronto Marketing Platform
Rating: 9 out of 10
December 11, 2019We use the Bronto Marketing Platform as our main email platform for broadcast emails, post purchase campaigns and lead generation. We do not use it for transactional emails bu...
Excellent choice for sophisticated email campaign needs
Rating: 8 out of 10
October 23, 2019We use Bronto to support a variety of email marketing campaigns across the entire organization, both proactive as well as automatically recurring (i.e. cart recovery, welcome ...
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What is Bronto Marketing Platform (discontinued)?
The Bronto Marketing Platform was an email marketing solution from Oracle which was acquired from NetSuite in 2016. It was optimized for creating automated, yet personalized emails, and subscriber profile segments, analyzing click and visit behavior, and tracking geolocation. It has since been…
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttp://go.bronto.com/LP=4076?elqCampaig…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
What is Litmus?
Litmus is an email marketing solution that helps users to create error-free emails in less time. The platform is used to build email campaigns faster, personalize them and test them thoroughly, monitor deliverability, and analyze email performance.
What is HubSpot Marketing Hub?
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Bronto Marketing Platform (discontinued)?
The Bronto Marketing Platform aims to help organizations of all sizes grow revenue, save time and optimize marketing resources. By delivering powerful and flexible email marketing solutions that work seamlessly with numerous ecommerce platforms, Bronto's goal is to allow brands to maximize the value of customer data so they can deliver irresistible customer experiences. According to the vendor Bronto solutions incorporate best practices from 16 years of email marketing success and are used by over 1500 of the worlds top brands, including Rebecca Minkoff, Theory, Lucky Brand, Trek, Ashley Homestore and Christopher & Banks. The vendor offers more information and a free product tour on their website.
Bronto Marketing Platform (discontinued) Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Bronto Marketing Platform (discontinued) Integrations
- NetSuite ERP
- Salesforce Commerce Cloud
- Shopify
- Shopify Plus
- Magento Commerce Cloud (formerly Magento)
Bronto Marketing Platform (discontinued) Competitors
Bronto Marketing Platform (discontinued) Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | English-speaking countries |
| Supported Languages | English |
Bronto Marketing Platform (discontinued) Downloadables
Frequently Asked Questions
The Bronto Marketing Platform was an email marketing solution from Oracle which was acquired from NetSuite in 2016. It was optimized for creating automated, yet personalized emails, and subscriber profile segments, analyzing click and visit behavior, and tracking geolocation. It has since been discontinued.
Klaviyo, Listrak, and Intuit Mailchimp are common alternatives for Bronto Marketing Platform (discontinued).
Reviewers rate Email deliverability reporting highest, with a score of 9.4.
The most common users of Bronto Marketing Platform (discontinued) are from Mid-sized Companies (51-1,000 employees).
Comparisons
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Reviews From Top Reviewers
Companies can't remove reviews or game the system. Here's why
(1-5 of 51)
Experience with Bronto and Deliverability
Rating: 5 out of 10
June 04, 2020
MS
Vetted Review
Verified User
2 years of experience
We upgraded to Bronto from Silverpop for better deliverability. It still wins out on deliverability, however competitors like Salesforce Marketing Cloud, Responsys, Listrak, and others have more features and easier plug-in ability with vendors who can provide predictive segmentation. Journeys for both daily sends and automations are also more available and easier to use in other platforms.
Bronto Marketing Platform - Think Dinosaur for Power, Strength and Size - Not Extinction!
Rating: 8 out of 10
February 04, 2020
JB
Vetted Review
Verified User
1 year of experience
Bronto Marketing Platform is much more of an enterprise solution than I believe many of these other options are within the email marketing campaign world. Their amount of features, data collection, and management and even help support was impressive. This was especially true during our launch efforts with the initial release of using their tool. If budget costs could be a concern, then you can be successful with some of the smaller options available. Still, the Bronto Marketing Platform makes it pretty easy to define some exact costs and actual ROI for improving your email campaign efforts that can help justify the expense of the tool above others.
Bronto Marketing Platform
Rating: 9 out of 10
December 11, 2019
TS
Vetted Review
Verified User
2 years of experience
Much better list management and segmentation.
Excellent choice for sophisticated email campaign needs
Rating: 8 out of 10
October 23, 2019
EH
Vetted Review
Verified User
3 years of experience
Main reason we elected to utilize Bronto was the integration with our ERP system. Secondary consideration was the ease of creating marketing automation through workflows.
