Iconosquare vs. Meta Business Suite

A good match for someone looking into Iconosquare would be a social media manager looking to streamline their analytics process. It is for someone who may be pulling these numbers manually and wants a centralized location to pull numbers across platforms. Iconosquare also allows you to schedule your content, which provides another one-stop shop. Where it would be less suited is someone who may not use more than one social platform.

Incentivized

Meta Business Suite is ideally suited where you want to schedule content and where teams need to see what each other are doing. It is well suited to assessing the reach, interactions and success of your posts through its Insights, which can help you drive better performance. It is ideally suited to boosting posts, should you want to. And it is good for checking and replying to comments, or spotting notifications. It is well suited for looking at multiple feeds - Facebook and Instagram - at once. It is currently less well suited if you want to handle Threads as well as Facebook and Instagram.

Incentivized

• Provides in-depth analytics on engagement.
• Provides in-depth analytics on consistencies among your follower base.
• Provides insight into ways to grow your followership and refine your content.

Incentivized

• Segmentation is HUGE. You can segment by almost anything you want, be it demographic, sociological, behavioral... you name it. You can also create targets based on your visitors and their actions. Even custom lists.
• They are very good at optimizing your campaigns automatically. This is so important because it will improve your ROI in several multiples otherwise
• Managing ads in general works fine, and the data, even though is not exactly as accurate as Analytics, it's pretty decent.
• Gives you placements and different ad types so you can get the most out of it.
• Pixel and catalog integration are very powerful. You can almost instantly start tracking and catalog fetches your site daily for updates.

Incentivized

• Manipulating data can be difficult.
• Paid and organic posts couldn't be separated.
• Tracking story posts you wanted to group is messy.

Incentivized

• Reporting, especially as you drill down. For example, it won't show you purchases by region or hour of the day.
• Consistency has been an issue. Top-performing campaigns/ad sets/ads will hit a wall overnight for no apparent reason.
• Cloning ads doesn't work between certain campaign types. It seems like they could make it so that even a partial copy can be made, with other required fields left empty.

Incentivized

We have to continue using this tool in order to be effective on this marketing platform. Though there are several changes I wish we could see, the fact is that we will still need to use this product to provide customers with the information they need.

Incentivized

I gave it this rating because it is so easy to learn to use and you are able to grow a following quickly by knowing when to post and who to post to or how to get in front of those prospects easily, and using those prospects to reach even further without any additional processes on your end through the sharing from your engaged readers.

Incentivized

We never had a problem with customer support, nor really needed it. The UX of the site was easy to follow and simple to use.

Incentivized

I've found the Facebook for Business support to be hit or miss. For billing questions they're timely and helpful. For complex questions about specific services I've often received a longer wait and a less helpful experience. I'm often redirected to their docs, which are often not particularly helpful.

If you don't want to display your feed to your boss before going over scheduled posts for the week, use the Business site and it will be less awkward instantly. Having someone lean over your shoulder is always a bit awkward, you think about how you smell, maybe consider offering them gum because they have bad breath

Incentivized

We focus primarily on Instagram with our social media strategy, so Iconosquare delivers the best experience by far for that platform

Incentivized

I believe since YouTube started with shorts, TikTok with their incentives for small businesses, and also Snapchat with their incentives for small businesses, it was time for Facebook/Meta to step up to the plate. Around late 2020/early 2021, Facebook/Meta offered small-business grants which was extremely helpful. Outside of that, I strongly feel Meta for Business had to come up with something in order to keep people associated with it. Finally, I believe Meta did what they had to do in order to stay competitive. Though it's free, you still have to pay to boost and promote ads.

• It's allowed us to view IG story metrics even after they have passed over the 14 day review in Instagram Insights
• The graphs are easy for us to send to clients as they are not very complex or complicated to read
• There have been no issues or errors with retrieving data with a quick turnaround.

Incentivized

• Overall positive ROI has been achieved using this platform. You must have a clear understanding of where your CPL maximums are to remain profitable and either optimize to success or pull the plug on campaigns that are bleeding spend.
• This is a great platform to build new audiences or grow existing ones.
• Building audience segments via pixel tracking is a huge win for this platform.

Incentivized