Bringing All Our Customer Data Together in Real Time
May 26, 2025

Bringing All Our Customer Data Together in Real Time

Ana Shubitidze | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Modules Used

  • Data Collection
  • Data Standardization
  • Data Transformation and Enrichment
  • Data Integration
  • Data Activation

Overall Satisfaction with Tealium Customer Data Hub

I’ve been using Tealium Customer Data Hub mainly to unify and activate client data across CRM, billing and marketing systems. We also use it to manage server-side and client-side pixels for over a thousand domains and we have also started using Event Stream to capture more data on the server side.

Pros

  • tealium iQ makes tag management super easy, especially across multiple sites
  • i love how it stitches data from different sources in real time, making segmentation much more accurate
  • the built-in Consent Management Platform helps a lot with staying compliant and managing user preferences centrally

Cons

  • the setup is a little bit complex
  • pop-up windows get in the way when I’m trying to collaborate with others
  • real-time data stitching from multiple sources
  • easy and flexible tag management with Tealium iQ
  • consent management that’s actually useful across all platforms
  • our personalization and targeting have improved a lot with cleaner data
  • finance and business development now get better reporting from unified client profiles
  • having one place to manage tags and privacy preferences has saved us both time and trouble
The customer success team is helpful and genuinely cares and the onboarding was smooth, as their online training made things much easier, also they’ve been great at guiding us through both technical and strategic questions.
It’s helped us solve the problem of scattered data across platforms and nnow we have a single view of the customer that works across devices and
systems, I also find the identity resolution features really powerful, especially when it comes to cross-channel engagement.

Do you think Tealium Customer Data Hub delivers good value for the price?

Yes

Are you happy with Tealium Customer Data Hub's feature set?

Yes

Did Tealium Customer Data Hub live up to sales and marketing promises?

Yes

Did implementation of Tealium Customer Data Hub go as expected?

Yes

Would you buy Tealium Customer Data Hub again?

Yes

Tealium is for teams who need to unify customer data and want something reliable and it’s probably best for larger companies that have the tech resources to get the most out of it, also if you deal with a lot of domains or data sources, this really helps bring it all together.

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